Lucy Bloom

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Lucy Flamingo Bloom
Lucy bloom speaker
Bloom in April 2014
Lucy Schaffler

(1973-11-26) 26 November 1973 (age 47)
Johannesburg, South Africa
Other namesLucy Perry
OccupationSpeaker, consultant, author

Lucy Bloom (born Lucy Schaffler[1] 26 November 1973) is the former Chief Executive Officer (CEO) of Sunrise Cambodia and the former CEO of Hamlin Fistula Ethiopia. She is a writer, speaker and management consultant with a significant public profile in Australia.[citation needed]

Personal life[edit]

Bloom was born in 1973 in Johannesburg, South Africa. Bloom was married in 1995, separated in 2015 and divorced in 2019. She has three children and lives in Sydney, Australia.[2]


Bloom worked for a short time as a jillaroo after graduating from high school before dropping out of university. Later, she worked at advertising agency Pilgrim International on cause-related accounts such as Amnesty International and World Vision before she established her own boutique advertising agency, Pure Graphics, which she led for 20 years.[2] In 2004 she trained as a doula and created a childbirth education program for men, Beer + Bubs.[3]

Hamlin Fistula Ethiopia[edit]

Bloom began volunteering in communications for Hamlin Fistula Ethiopia in 2004. In 2012, Bloom was appointed CEO of a new charitable entity, Hamlin Fistula (Australia) by Dr Catherine Hamlin.[2] In 2015 Bloom stepped down after raising more than $7M for the African network of hospitals.[4]

Sunrise Cambodia[edit]

In October 2015 Bloom was appointed CEO (Australia) of Sunrise Cambodia, a Cambodia-based not-for-profit founded by Geraldine Cox.[5] Cox offered Bloom the position the day after appearing on the ABC program Australian Story.[6]

Inspiring Rare Birds[edit]

In July 2017 Bloom joined Inspiring Rare Birds as executive director. In her time there she launched a women-only speaker agency and media hub.[7] Bloom left the role in December 2017, to finish her second book[citation needed] which was published in April 2019.

China Australia Millennial Project[edit]

December 2017 Bloom listed on her LinkedIn that she is a consultant on the China Australia Millennial Project and travelled to China.[8]

Keynote speaking[edit]

Bloom's Linkedin profile notes that she is listed with all major speaking bureaus in Australia, USA and Europe.[8] Her website notes that she speaks on themes including courage, failure and trust for clients such as JP Morgan, CommBank, Allianz and the Australian Institute of Sport.[9]

Public life[edit]

Knox Grammar testimony[edit]

In March 2015 Lucy Bloom gave evidence against former Knox Grammar headmaster Ian Paterson in the Royal Commission into Institutionalised Responses to Child Sex Abuse.[10] Bloom testified that she was indecently assaulted by Paterson while at Roseville College at the age of 15 in 1989. Bloom's claims were supported in court the next day by a witness who remained anonymous. Paterson strongly denied the allegation and was supported by another teacher who was present during the rehearsal.[11]


Australian Graphic Awards Design Association[edit]

On November 14, 2015 Bloom left an Australian Graphic Awards Design Association (AGDA) award night and tweeted that her reasons for leaving were due to the lack of gender representation at the awards. Bloom was later accused of slander and threatened with legal action by AGDA.[12]

"Poverty Porn"[edit]

In 2016, under Bloom's leadership, Sunrise Cambodia began a controversial fundraising campaign that portrayed a Cambodian child model as an unkempt sex worker. The campaign was denounced by child protection organizations in Australia and Cambodia as being unethical and exploitative, dubbing it "poverty porn". Bloom defended the use of the images.[13][14][15]



  • 2019 Adelaide Fringe Festival Weekly Award, Best Talk[16]
  • 2015 Women's Agenda Emerging Leader in the not-for-profit Sector Award[17]
  • Listed in the 2014 world's top 30 #socialceos[18]


  1. ^ "Former Knox Grammar student says he saw headmaster grope schoolgirl". The Guardian. 5 March 2015. Retrieved 2016-03-17. CS1 maint: discouraged parameter (link)
  2. ^ a b c "Lucy Perry on life after testifying at the Royal Commission". Sydney Morning Herald. Fairfax Media. 5 March 2016. Retrieved 2016-03-17. CS1 maint: discouraged parameter (link)
  3. ^ Swan, Jonathan. "Prenatal in the pub". The Sydney Morning Herald. Retrieved 2016-12-31.
  4. ^ "Lucy Perry forced to step down as CEO of Catherine Hamlin's foundation". Women's Agenda. 13 April 2015. Retrieved 2016-03-17. CS1 maint: discouraged parameter (link)
  5. ^ "Lucy Perry appointed CEO of Sunrise Cambodia". Women's Agenda. 16 October 2015. Retrieved 2016-03-17. CS1 maint: discouraged parameter (link)
  6. ^ "Geraldine Cox searching for heir to orphanage welfare empire". Australian Story, ABC. 16 August 2015. Retrieved 2016-03-17. CS1 maint: discouraged parameter (link)
  7. ^ "Jo Burston's Rare Birds launches world's first women-only talent agency in Australia - SmartCompany". SmartCompany. 2017-09-22. Retrieved 2018-06-14.
  8. ^ a b Bloom, Lucy (17 December 2017). "LinkedIn".
  9. ^ "Lucy Bloom Website".
  10. ^ "Royal Commission into sex abuse: Knox boys 'cheered while girl was assaulted by headmaster Ian Paterson'". Sydney Morning Herald. Fairfax Media. 3 March 2015. Retrieved 2016-03-17. CS1 maint: discouraged parameter (link)
  11. ^ Fife-Yeomans, Janet (5 March 2015). "Knox grammar old boy saw headmaster hit girl on buttocks: 'it was more of a grope'". The Daily Telegraph. Retrieved 6 April 2016.
  12. ^ "Lucy Perry threatened with legal action over sexism comments on social media". Sydney Morning Herald. Fairfax Media. 21 November 2015. Retrieved 2016-03-17. CS1 maint: discouraged parameter (link)
  13. ^ Murdoch, Lindsay (2016-06-04). "'Poverty porn' and 'pity charity' the dark underbelly of a Cambodia orphanage". The Sydney Morning Herald. Retrieved 2016-12-31.
  14. ^ Murdoch, Lindsay (2016-06-07). "'Poverty porn': Charity body denounces use of 'pity' advertising in fundraising campaigns". The Sydney Morning Herald. Retrieved 2016-12-31.
  15. ^ Vichea, Pang (2016-05-27). "Posing for 'poverty porn': The murky ethics of NGO fundraising 'hero shots'". Phnom Penh Post. Retrieved 2016-12-31.
  16. ^ "Adelaide Fringe 2019 SA Premiere Love and other drugs". Retrieved 2019-05-14. CS1 maint: discouraged parameter (link)
  17. ^ "Welcome to the 2015 NAB Women's Agenda Leadership Awards". Women's Agenda. 26 February 2015. Retrieved 2016-03-17. CS1 maint: discouraged parameter (link)
  18. ^ "The top 30 charity CEOs on social media 2014". Social CEO's. Retrieved 2016-03-17. CS1 maint: discouraged parameter (link)