Lucy Bradshaw (game developer)

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Lucy Bradshaw
EducationUniversity of Michigan (B.A., Psychology)[1][2]
OccupationVideo game producer
Known forThe Sims

Lucy Bradshaw is an American video game producer. She is the former senior vice president and general manager of Maxis, a subsidiary of Electronic Arts.[3][4]

Bradshaw worked at LucasArts and Activision before moving to Electronic Arts in 1997.[3][2][1] Shortly afterward, Electronic Arts acquired Maxis, and Bradshaw became an executive producer on SimCity 3000.[3]

Bradshaw became senior vice president of Maxis in 2013, after serving as the studio's general manager.[5] Bradshaw oversaw development of SimCity, The Sims, and Spore.[6][7] She encountered controversy due to technical issues with the 2013 reboot of SimCity.[8][9]

In 2010, Fast Company named Bradshaw as one of the most influential women in technology.[3] In 2013, Fortune named Bradshaw one of the 10 most powerful women in gaming.[10]

Bradshaw left Electronic Arts in 2015.[4] Following her departure, she joined the Social VR team at Facebook. Her former co-worker Rachel Franklin, who had taken over Bradshaw's position at Maxis, became head of the Social VR team in 2016.[11]


  1. ^ a b Abra Pressler (July 18, 2016). "Profile: Lucy Bradshaw". Historically Her Story. Retrieved January 6, 2017.
  2. ^ a b Noah Robischon (November 19, 2010). "Innovation Agents: Lucy Bradshaw, Senior Vice President at Electronic Arts". Fast Company. Retrieved January 6, 2017.
  3. ^ a b c d Austin Carr (March 24, 2010). "The Most Influential Women in Technology - Lucy Bradshaw". Fast Company. Retrieved January 6, 2017.
  4. ^ a b Jeff Grubb (September 24, 2015). "The Sims boss Lucy Bradshaw is leaving Electronic Arts". VentureBeat. Retrieved January 6, 2017.
  5. ^ Samit Sarkar (September 24, 2015). "Maxis boss Lucy Bradshaw leaves EA, studio being brought under EA's mobile division". Polygon. Retrieved January 6, 2017.
  6. ^ "Lucy Bradshaw Named to Fortune's "10 Most Powerful Women in Gaming"". Electronic Arts. October 30, 2013. Retrieved January 6, 2017.
  7. ^ Dean Takahashi (June 11, 2008). "An interview with EA Maxis' Lucy Bradshaw on the making of Spore". VentureBeat. Retrieved January 6, 2017.
  8. ^ Michael McWhertor (March 15, 2013). "SimCity general manager Lucy Bradshaw on why the game 'is not an offline experience'". Polygon. Retrieved January 6, 2017.
  9. ^ Stephen Totilo (March 8, 2013). "Gridlock Plagues the New Online-Only SimCity". The New York Times. Retrieved January 6, 2017.
  10. ^ John Gaudiosi (October 24, 2013). "The 10 most powerful women in gaming". Fortune. Retrieved January 6, 2017.
  11. ^ Josh Constine (October 11, 2016). "Facebook hires The Sims' Rachel Rubin Franklin to lead Social VR team". TechCrunch. Retrieved January 6, 2017.