For centuries Ludbreg has been a popular place of pilgrimage. In 1320 the city was mentioned for the first time as Castrum Ludbreg, when owned by Hungarian noble Nicholas Ludbregi. The name of the town comes probably from a crusader named Lobring, who founded the settlement. The renovated Castle of Batthyány is home to a well-known restoration workshop. Ludbreg is also a region of vineyard cultivation (especially Riesling and Graševina).
The town became famous after the eucharistic miracle, that happened in the castle chapel in 1411 and was investigated and confirmed by pope Leo X in 1513.