Lufilufi is a historical village situated on the north coast of Upolu island in Samoa. The village is part of the electoral constituency (Faipule District) Anoamaa East which is within the larger political district of Atua.
Lufilufi is the traditional center of the Atua district and is the residence of the royal Tui Atua chief title. Governed by the 'Faleiva' (House of Nine) orator group, it is the capital of Atua and is vested with the authority to appoint the Tui Atua. This authority is mirrored by the honorific title of 'Matua o Atua', (the Head, or Elder of Atua) which it holds.