Number of locations
|491 (as of February 2020)|
|North America, Asia, Europe, Oceania|
|Revenue||US$4 billion (2019)|
|US$889.1 million (2019)|
|US$645.59 million (2019)|
|Total assets||US$3.28 billion (2019)|
|Total equity||US$1.95 billion (2019)|
Number of employees
Lululemon Athletica (//), styled as lululemon athletica, is a Canadian multinational athletic apparel retailer domiciled in Delaware and headquartered in Vancouver. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, and accessories. The company has 491 stores internationally, and also sells online.
Lululemon was founded in 1998 by Chip Wilson in Vancouver, British Columbia, with its first standalone store opening in November 2000. Wilson created the name to have many L's so that it would sound western to Japanese buyers, who often have difficulty pronouncing the letter.
The company's initial public offering was in July 2007, raising $327.6 million by selling 18.2 million shares. Christine Day, a former co-president of Starbucks, became chief executive officer in 2008.
In 2013, the company made its third consecutive appearance on Fortune's Fastest-Growing Companies list. In December 2013, founder Chip Wilson announced his resignation as chairman, and that the president of TOMS Shoes, Laurent Potdevin, would become CEO.
In 2014, Lululemon opened its first store in Europe, a flagship shop in Covent Garden, London. In February 2015, Wilson announced that he was resigning from the board, and that Michael Casey, former lead director of the board, would replace him. In 2018, Laurent Potdevin resigned as CEO and from the company's board due to misconduct.
In 2019, Lululemon announced an investment in Mirror, a fitness startup that sells an interactive mirror with a camera and speakers for at-home workouts. The companies planned to create new content for the device, starting with meditation classes. In June 2020, Lululemon announced a $500 million deal to purchase Mirror, capitalizing on a growing trend of people conducting virtual workouts at home instead of going to a gym due to the COVID-19 pandemic.
From its founding through 2015, Lululemon incorporated elements of Landmark Forum into its leadership and development training. According to a company source, seventy percent of managers are hired internally. Store managers are responsible for their store's layout, color coordination, and community involvement.
Lululemon sells athletic wear including tops, yoga pants, shorts, sweaters, jackets and undergarments, as well as hair accessories, bags, yoga mats and water bottles. lululemon trademarked its original fabric, Luon, which included a higher-than-average amount of nylon microfiber, in 2005. Since then, the company has produced several different types of fabrics, including compression and moisture-wicking designs.
In 2017, Lululemon and Athletic Propulsion Labs began selling women's and men's shoes in 23 stores across North America. In 2019, the company launched a luxury streetwear brand called Lab in a few of its stores.
Lululemon maintains a research and development lab, "Whitespace", within its headquarters. It has around 50 employees including scientists and physiologists.
In 2019, Lululemon plans to double its men's business in the next five years beyond its women's and accessory business for growth, competing against other athletic wear such as Nike and Under Armour.
Originally known for women's yoga apparel, by 2019 Lululemon had grown by acquiring more male customers, adapting its product and marketing strategies accordingly, and plans to increase awareness of the brand among men. The company has been stated to use "holistic guerrilla marketing", aiming to make customers feel that by wearing Lululemon clothing they are part of a larger community. Lululemon uses social media including Facebook, Twitter and Instagram as one of its main methods of marketing the company and its products. Lululemon also has its "Sweat Collective" which allows for instructors of fitness to receive 25% off their order. 
In November 2007, The New York Times reported that Lululemon made false claims about its Vitasea clothing product; the firm had claimed that the clothing, made from seaweed, provided "anti-inflammatory, antibacterial, hydrating and detoxifying benefits" but laboratory tests failed to find significant differences in mineral levels between ordinary T-shirt cotton and Vitasea fabric. Lululemon was subsequently forced to remove all health claims from its seaweed-based products marketed in Canada, following a demand from a Canadian oversight agency, the Competition Bureau of Canada.
In 2013, some customers complained that the clothing was of poor quality, with some items being "too sheer", having holes appear, and falling apart after a few uses. In December 2010, Lululemon recalled some of the store's reusable bags that were made in China from polypropylene, based on reports of high levels of lead. In 2013, Lululemon recalled its black yoga pants that were unintentionally transparent and "too thin"; the recall, which amounted to approximately 17% of all women's pants sold in its stores, impacted its financial results. The resulting financial loss and damage to the brand led to the forced departure of the company's Chief Product Officer, Sheree Waterson, and of its CEO, Christine Day.
Founder Chip Wilson has made numerous controversial statements. In a 2004 interview, Wilson mocked Japanese pronunciation of the company's name. In 2013 he said that the company did not make clothes for plus-size women because it was too costly. In an effort to explain away excessive pilling in the brand's clothing, he blamed some customers for wearing Lululemon's clothes improperly or for having body shapes inconsistent with his clothes. In an interview for Bloomberg TV in 2013, he stated that some women's bodies were unsuitable for the brand's clothing. Time called the remarks "fat shaming".
Comments such as these reportedly led to Wilson's resignation as chairman. In June 2016, Wilson published an open letter to shareholders stating that the company had "lost its way" and given up market share to Nike and Under Armour, after he was denied the opportunity to speak at the company's annual meetings. Since then, Wilson has used his website "Elevate Lululemon" to criticize the brand and business.
In 2012, Lululemon filed a lawsuit against Calvin Klein and supplier G-III Apparel Group for infringement of three of its design patents for yoga pants. The lawsuit was somewhat unusual as it involved a designer seeking to assert intellectual property protection in clothing through patent rights. The case was settled out of court the same year.
All Lives Matter
In 2021, a Business Insider report revealed that an unnamed company director pushed employees to create an All Lives Matter campaign to be displayed on its website in response to the murder of George Floyd. Employees pushed back but were told to move forward and create a mock up with the All Lives Matter copy, however they also created a Black Lives Matter artwork mock up that in the end was selected instead. The director apologised to 200 members of the company over conference call and subsequently left the company.
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- Michelle Chapman, AP Business Writer, November 1, 2013, USA Today, "New quality complaints about Lululemon pants: Just a few months after company pulled yoga wear from shelves, new quality issues arise". Retrieved May 6, 2015, "...New yoga pants ... recent complaints ... still too sheer... pants pilling after a few months of wear – or even just a few uses – and about holes and seams coming apart..."
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People who purchase yoga pants, hoodies or headbands from the more than 100 Lululemon stores in Canada, the U.S. and Australia often save such bags to carry their lunches to work
- 13 February 2015, BBC, 'Yoga pants': Are leggings and other tight trousers indecent? Are yoga pants a threat to public decency? It might seem so after the beloved athletic wear once again made headlines – this time after a lawmaker debating public decency said the pants "should be illegal"., Retrieved May 11, 2015, "...2013 when Lululemon, a large clothes retailer, had to recall many of its leggings ... sheerness ..."
- June 10, 2013, Tiffany Hsu, Los Angeles Times, Lululemon CEO Christine Day to step down after sheer-pants scandal, Retrieved May 6, 2015, "...The so-called Pantsgate scandal, in which Lululemon pulled all of its black yoga bottoms in March after deeming the luon fabric to be too thin,..."
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- Hroncich, Caroline; Biron, Bethany (2 July 2021). "'Privileged white wellness': Lululemon corporate employees speak out on the culture of racial insensitivity". Business Insider. Retrieved 26 July 2021.
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