LunaJets

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LunaJets
IndustryBusiness Aviation
Founded2007
FounderEymeric Segard
HeadquartersGeneva, Switzerland
Area served
Worldwide
ServicesPrivate Jet Charter
RevenueIncrease CHF 110 million (2021)[1]
Number of employees
65+ (2022)
Websitewww.lunajets.com

LunaJets is a private jet broker with headquarters in Geneva, Switzerland, where it has been based since it was founded in 2007 by former Ogilvy advertiser Eymeric Segard. It is privately owned by two of the founders.

The company has offices in Paris, London, Monaco, Riga and Dubai, and regional offices in Gstaad, Verbier, Olbia, Mykonos, Palma, Ibiza and Budapest.

As an online broker, the company does not own any aircraft, but rather matches operators and private jet owners with end user private jet clients to provide on-demand and empty leg flight services. The company works with 350 operators and has access to 4,800 aircraft, from Very Light Jets to VIP airliners.[2]

History[edit]

Lunajets Headquarters in Geneva (SUI)

2000s[edit]

LunaJets was founded in December 2007[3] by Eymeric Segard, the company's acting CEO, after raising $US2million from private investors. The initial concept was to create an online platform to provide "empty leg" flights,[4] and last minute “empty seats” on private planes flying empty at a discount from market price. ‘Empty legs’, also called in the industry as “deadhead,” “positioning, “or “ferry flights,” are planes flying without any passengers due to the need to reposition or return to their home base, among other reasons. They can be available at a discount of up to 75% of regular prices. At the time, entrepreneur Richard Branson launched a similar concept named "Virgin Charter" with entrepreneur Scott Duffy,[5] but for Lunajets, the concept of jet sharing and the resale of private jet seats did not work.[6] Virgin Charter, who at the time employed 100 people, stopped its operation in 2009 when private jet charter dropped dramatically due to the financial crisis. LunaJets however had sold its first empty leg seat by July 2008, shortly after Eymeric Segard had created LunaJets. The same year they developed their online booking platform with proprietary technology. In 2009 they launched their website.

2010s[edit]

In 2010, LunaJets rebranded itself as a low-cost provider of private jet charter flights under the “fly private at the best price” slogan, offering on-demand charter flights and empty legs, and opened up a new office in Hungary. In October 2014, Lunajets launched the third version of its website. In May 2015, LunaJets introduced the first version of their mobile application (available on iOS, RiM and Android) presented by CNBC as the "Uber of private aviation".[citation needed] As of 2015, LunaJets opened a regional office inside the Private Jet Terminal in Olbia, Italy and in Dubai  and a new office in Ibiza. At that time, they had expanded to around 25 employees. In 2015, the company had a revenue of 60 million Swiss francs.[7] In 2017, the company had 40 employees. LunaJets reached 60 million Swiss francs in annual sales in 2018, representing an increase of 40% over 2017.[7]

Certifications[edit]

LunaJets has ARGUS certification from ARGUS International.[8] In 2015, it was the first charter broker outside the United States to obtain this certification, after an in-house audit.[8]

In 2018 the Swiss financial magazine Bilan recognized LunaJets at the “Best Employer in Switzerland” for start-ups under 100 employees.[9]

LunaJets is a member of the European Business Aviation Association (EBAA) and the U.S. National Business Aviation Association (NBAA).[10]

LunaJets belongs to The Air Charter Association as an ARGUS certified broker member.[citation needed] ARGUS is designed to promote higher levels of safety and customer service.[11] They offer aviation consulting, global audit standards and aviation analytics.

Sponsorship[edit]

Since 2011, LunaJets has been the official sponsor of the Aleph sailing.[citation needed] In 2014 Lunajets became a partner of the Womanity Foundation.[citation needed] In Summer 2016, LunaJets sponsored the Stile F - Squadra Corse team.[citation needed] LunaJets supported Ferrari at Blancpain GT Series in June 2016, in the Blancpain GT Series Cup, an annual race at the Circuit Paul Ricard in Le Castellet.[12]

In 2017, LunaJets announced its support toward World Bicycle Relief as part of their Corporate Social Responsibility program.[13]

Since 2017, LunaJets has sponsored an Easy to Fly named Luna, a foil catamaran.[14] In 2018, Luna was the first Easy to Fly to cross the finish line in the lake Geneva race, Bol d'Or Mirabeau.[14]

In 2018, LunaJets announced their sponsorship of Alan Roura's sailing and racing journeys for the next three years on board the foiling multihull, La Fabrique.[14]

2022 saw the new sponsorship of Scuderia Monte Carlo in the new Ferrari Challenge with Europe and the support of the Eden foundation in support of an orphanage and school in Cotonou, Benin.[citation needed] William van der Vorm, the Ferrari Challenger driver is now on his third season and LunaJets will sponsor him for the title in the upcoming 2022 championship.[citation needed]

Subsidiaries[edit]

LunaJets belongs to the Luna Aviation Group. Within the group, there is LunaSolutions, specializing in aircraft sales and acquisitions, LunaGroup Charter for larger groups of passengers and LunaLogistik specializing in cargo and emergency charters.[15] In February 2022, Luna Group Charter broke the record of over 5500 passengers flying on the same day for the Six Nations Rugby Championship.[citation needed]

LunaSolutions, founded in 2020, offers sale or trade of private jets.[16]

LunaLogistik transports good by air for private and corporate clients.[17] These goods may include art, documents, dangerous goods or any large and heavy cargo. The main offices are located in Geneva and London.

References[edit]

  1. ^ "LunaJets nearly doubles revenue". businessairnews.com. 29 May 2022.{{cite web}}: CS1 maint: url-status (link)
  2. ^ "A Global Network of Private Jets |✈ LunaJets". www.lunajets.com.
  3. ^ "LunaJets launch low cost private jet travel up to 80% cheaper". The Travel Magazine. July 20, 2008.
  4. ^ "LunaJets says empty legs bargain attracts new clients". Charter Broker Magazine. June 2010.
  5. ^ "Virgin Charter Launches Private Aviation Marketplace". TechCrunch.
  6. ^ "L'Économie de partage s'étend à l'aviation privée". tdg.ch (in French).
  7. ^ a b "LunaJets vise 100 millions de revenus fin 2020". Agefi.com.
  8. ^ a b "LunaJets is first European charter broker to earn ARGUS rating". businessairportinternational.com. 11 November 2015. Archived from the original on 2018-08-01.
  9. ^ Gollan, Doug (April 30, 2018). "LunaJets wins Bilan's top employer award". privatejetcardcomparisons.com.
  10. ^ "Archived copy". lunajets.com. Archived from the original on 2018-09-18. Retrieved 2019-03-18.{{cite web}}: CS1 maint: archived copy as title (link)
  11. ^ "Members Directory". The Air Charter Association.
  12. ^ "When private aviation meets race cars: LunaJets supports Ferrari". lunajets.com. 16 June 2016. Archived from the original on 2018-08-02.
  13. ^ "LunaJets To Support World Bicycle Relief Association". Private Jet Card Comparisons - Know Before You Buy. 2017-06-16. Retrieved 2018-11-13.
  14. ^ a b c "LunaJets sponsors Alan Roura's sailing adventures for the next three years! |✈ LunaJets". www.lunajets.com.
  15. ^ "Luna Aviation Group |✈ LunaJets". www.lunajets.com. Retrieved 2022-06-22.
  16. ^ "Aircraft Aviation Experts | LunaSolutions". www.lunaaircraftsolutions.com. Retrieved 2022-06-22.
  17. ^ "Global Multimodal Logistics Experts for You | Luna Logistik". www.lunalogistik.com. Retrieved 2022-06-22.