Lutz Leichsenring

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Lutz Leichsenring
Lutz Leichsenring.jpg

Lutz Leichsenring is an entrepreneur, consultant, keynote speaker and night time economy, -culture and -community activist. & NAmedia[edit]

With the launch of in 1999, Lutz started his nightlife professional career alongside partners Marco Herzog, Sven Schäfer, and Mirko Holzer. Funded and supported by EXIST funding programme[1] BMWi Gründerwettbewerb Multimedia, GmbH received 50,000 Deutsche Mark and 1st place at the n-tv Wirtschaftswoche Unternehmershow in 2001[2], and was a CyberChampion finalist in 2006.[3] In 2003, GmbH opened an office in Berlin. As of 2015, the company operates under NAmedia GmbH.

Promoter & Club / Restaurant Operator[edit]

As an event promoter and music festival organizer, Lutz produced club nights and festivals for SWR3 Radio[4] and BigFM Radio and worked with artists like Blumentopf, and Romanthony (singer of Daft Punk). From 2002-2009, he created and managed the event series, nach-kult-tour in the region of Karlsruhe[5]. Lutz also works as a restauranteur and club operator. From 2004-2010, he was a shareholder of the Havanna Music Club at Kulturzentrum Tempel[6] in Karlsruhe and the Lieblingsladen restaurant in Bruchsal.[7]

Berlin Clubcommission & Berlin Musicboard[edit]

Lutz serves as Spokesman and Executive Board Member of the Clubcommission Berlin e.V.[8] on a voluntary basis (as of 2009).[9][10] Within this role, Lutz supports music and nightlife culture in Europe.[11] In 2011, he helped initiate the MUSIK2020BERLIN[12][13] campaign which resulted in the formation of the Berlin Musicboard - where Lutz is also a voluntary board member (since 2017). As Spokesman for the Clubcommission, Lutz organized awareness campaigns for the Knaack club in 2010 and Klub der Republik in 2011[14]. He also spoke out against the German performance rights association, GEMA in 2012.[15][16]

Lutz's efforts also lead the Berlin Senate to legalize commercial-free open air events in 2016. In 2017, the Berlin Clubcommission received €1 Million in funding to provide noise proofing to venues in Berlin.[17]

East Side Gallery protests[edit]

In an effort to combat gentrification, Lutz was the spokesperson of the East Side Gallery protests alongside Roger Waters and David Hasselhoff in 2013.[18]

IHK Berlin[edit]

Lutz serves as a voluntary member of the Creative Industry Committee of the Industrie- und Handelskammer (IHK) Berlin, Berlin's Chamber of Commerce.[19] He was also an elected member of the general assembly of the IHK (2012–2014). In this position, Lutz initiated a working group between members of the Creative Industries Committee and the City Development Committee, to bridge the gap between interests of Real Estate companies and entrepreneurs in music and art.[20]

Young Targets[edit]

In 2015, Lutz founded Berlin-based talent recruiting company, young targets GmbH, with Deutsche Hochschulwerbung and long-time business partner, Marco Herzog.[21] Helping businesses attract skilled talent, young targets organizes recruitainment events like hackathons, bar camps, and escape games. young targets also collaborates with Gesellschaft für Informatik e.V.[22], CyberForum e.V.[23] and SIBB e.V.[24] and received the Human Resources Excellence Award (2016) for developing the first mobile escape game as a recruiting event.[25]

Creative Footprint & VibeLab[edit]

Lutz teamed up with former Night Mayor of Amsterdam Mirik Milan in 2017 to form cultural vibrancy and night time consultancy, VibeLab. Along with Mirik, Lutz conducted the Creative Footprint Project in Berlin (2017)[26][27], New York (2018)[28][29], and Tokyo (2019).[30]


  1. ^ "BMBF Programm" (PDF).
  2. ^ "Existenzgründer der Fachhochschule Karlsruhe - Hochschule für Technik gewannen Preis von 50.000 Mark".
  3. ^ "BrandMaker GmbH" (PDF).
  4. ^ "Deutscher Musikrat".
  5. ^ ""Nacht-Kult-Tour" Bruchsal".
  6. ^ "Havanna im Tempel".
  7. ^ "CompanyHouse".
  8. ^ "Berlin Clubcommission Website".
  9. ^ "How night mayors are proving the economic and cultural value of robust nightlife".
  10. ^ "Search for New York City's First-Ever Nightlife Mayor Underway".
  11. ^ "'Go partying till the sun comes up': Berlin's nightlife thrives".
  12. ^ "MUSIK2020BERLIN campaign".
  13. ^ "Musik 2020: Der Senat und die Beats".
  14. ^ "In Prenzlauer Berg schließt der nächste Club".
  16. ^ "Berlin clubbers fear royalties hike will stop the all-night beats".
  17. ^ "Berlin government pledges €1 million to fund noise protection in clubs".
  18. ^ "David Hasselhoff is looking for freedom".
  19. ^ "Mitglieder des Branchenausschusses Creative Industries".
  20. ^ "Unsere IHK".
  21. ^ "Profil Deutsche Hochschulwerbung".
  23. ^ "CyberForum".
  24. ^ "SIBB".
  25. ^ "HR Excellence Awards: our partner young targets among the winners of 2016".
  26. ^ "How Berlin's Club Culture and Politics work together".
  27. ^ "Berlin garnered a score of 8.02 out of 10".
  28. ^ "Washington Wants to Hire a Night Mayor. So What Is That?".
  29. ^ "Creative Footprint project finds numbers behind nightlife's impact".
  30. ^ "音楽が都市に与えるインパクトを数値化、東京でもCreative Footprint調査が始動".