The Lux Style Awards is an award ceremony held annually in Pakistan since 2002. The awards celebrate "style" in the Pakistani entertainment industry, and it is the oldest event dedicated to cinema, television, fashion, music and film industry in Pakistan. Categories have changed over the years, but most are awarded by panels of judges who are experts in the respective industries, with some "people's choice" awards in the film and TV categories.
The Lux Style Awards were created and developed in 2002 by Naheed Chowdhry, the female executive who headed the Unilever Lux team at the time, in collaboration with Frieha Altaf, TV and event producer and former model. It is the largest annual awards ceremony held in Pakistan as well as the oldest.
"I wanted to ensure that there was a sustainable legacy created that impartially assessed contributors and gave back to society through scholarships in the arts and culture arena", says Chowdhry."One that would go on to be recognised as the 'Oscars' of Pakistan."
The first awards were presented in 2002 at the Naval Base in Karachi, Pakistan due to heightened security and high-profile attendance. The Awards Ceremony was preceded by seven days of exhibitions and fashion shows at different smaller venues throughout Karachi and on Manora island, as a build-up to the final show. Since 2002, the event has been condensed to three days, hosting various events and activities relating to the Pakistan film industry.
The ceremony was postponed in 2008 owing to security concerns and economic conditions, and in the same year, it was decided to provide annual scholarships to students of the National College of Arts (TV and Film), National Academy of Performing Arts (Music) and to two fashion schools.
People's Choice awards for best actor and actress had originally been added to engage audiences viewing the show, but in 2019 it was decided to add critics' choice awards for these categories as well.
The Lux Awards have been televised in most years.
Until 2011, it was chosen by public voting. From 2012 onwards, the winner has been chosen by an LSA jury. Tere Pyaar Mein was the first winner. Every year, LSA jury short lists number of films between 1 and 10. Only those short listed films are nominated in the ceremony. Usually, five films are nominated for Best Film. In 2004, 2005, 2006, 2007, 2009 and 2011, no nominations were announced due to lack of films releases. In 2010 and 2012, no award was given because jury did not find any film worth winning. Three films were nominated in 2001, 2002 and 2008. In 2013, four films were nominated for the award.