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Luxgen Motor Co., Ltd.
Native name
FoundedJanuary 2009; 10 years ago (January 2009)
HeadquartersSanyi, Miaoli County, Taiwan
Area served
Key people
Kenneth Yen (CEO)
K.C. Hu and Jack Wu (General Manager)
Total assetsNT$ 800,010,000元
ParentYulon Motor Edit this on Wikidata

Luxgen Motor Co., Ltd. is a Taiwanese automaker headquartered in Sanyi, Miaoli, and a wholly owned subsidiary of Yulon Motor. It was founded in January 2009 and its vehicles have been manufactured in Hangzhou by Dongfeng Yulon since late-2010. Luxgen products are primarily developed by another Yulon subsidiary, HAITEC.

Luxgen vehicles are sold in domestic and international markets.[1]The company's slogan is "Think Ahead".

In 2011, Luxgen topped the J.D. Power Customer Service Index (CSI) in Taiwan among locally produced car brands.[2]

Luxgen ranks highest among Mass Market Brands according to the J.D. Power 2018 Taiwan Customer Satisfaction Index (CSI) Study. [3]


Luxgen made its first overseas sale in Oman in 2010, as part of a plan to focus on the Middle East, Central America, Russia, mainland China and South East Asia car markets.[4] Further sales were made in the Dominican Republic.[5]

Luxgen entered the Russian market in 2013[6]followed by the Iranian market in 2017.[7]


M7 and U7 (7 MPV and 7 SUV)[edit]

Luxgen's first production model was the Luxgen7 MPV minivan.[8] It was officially shown to the public for the first time on August 19, 2009, and went on sale in Taiwan on September 19, 2009. Luxgen's second product, the Luxgen7 SUV, was revealed on June 4, 2010.[9] Both cars are powered by a 2.2 L turbocharged 4-cylinder petrol engine developed by China Motor Corporation.

In 2010, the EV+ model was introduced, which is an electric vehicle.

In 2014, the 7 MPV and 7 SUV both received a facelift and name change where the 7 MPV was changed to M7 and the 7 SUV was changed to U7.

Luxgen7 MPV, being developed in collaboration with AC Propulsion.[10]


The Luxgen V7 is basically a wheelchair accessible version of the M7 which has a lower extended tailgate and extended roof. The V7 was later revealed in production version during the 2016 Taipei Auto Show.

S5 (5 Sedan)[edit]

5 Sedan (pre-facelift)

Luxgen 5 Sedan is a compact sedan which was unveiled in November 2011 at the Taipei Auto Show and then officially launched in the second quarter of 2012. It was the first wholly self-developed Taiwanese car.[citation needed] The design of the S5 was first seen in the Neora concept car.[11]



Luxgen S3 is a subcompact sedan which was released in 2016.



The Luxgen U6 debuted in Q4, 2013. The U6 is a compact crossover positioned under the U7 U6 Turbo crossover.


The Luxgen U5 debuted in Q3, 2017. The U5 is a subcompact crossover based on the S3's platform.


The Luxgen URX debuted in 2019. The URX is a compact crossover based on the U6's platform.


  1. ^ Alina Dumitrache (March 8, 2010). "Luxgen Focus on the GCC States, Targets Global Expansion". AutoEvolution.
  2. ^ "Luxgen tops the J.D. Power Customer Service Index (CSI) Study Amongst The Local-Produced Auto Brands In Taiwan". The Auto Channel. February 2018.
  3. ^ "Luxgen Ranks Highest among Mass Market Brands; Lexus Ranks Highest among Luxury Brands". Retrieved 2018-09-25.
  4. ^
  5. ^
  6. ^ "Taiwan Auto Maker Luxgen Shines at Moscow Show". Retrieved 2013-09-06.
  7. ^ "taiwans-luxgen-motor-co-to-enter-iran". Retrieved 2017-07-16.
  8. ^ "Yulon Group Launches World's First Smart Vehicle Incorporating Taiwan's IT Technology under the Indigenous LUXGEN Brand". The Auto Channel. 2009-08-20. Archived from the original on 2009-09-01.
  9. ^ "Luxgen 7 SUV Unveiled". Autoevolution. 2010-06-05.
  10. ^ "California's AC Propulsion to co-develop new EV with Taiwan, Might Sell in U.S." 2008-10-13.
  11. ^ "Luxgen shows Neora EV concept". Autoblog. 2011-04-27.

External links[edit]

  • [1] Luxgen Latin America on Facebook