Lyle & Scott
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|Headquarters||Hawick, Scotland, United Kingdom|
The golden eagle logo has been seen sported by musicians like the Arctic Monkeys, Kasabian, Pete Doherty as well as TV presenters Tim Lovejoy, Dermot O'Leary, Chris Ramsey, Simon Amstell and Holly Willoughby. Lyle and Scott has also featured in films such as The Firm, Green Street and Johnny English Reborn.
Lyle & Scott was founded in 1874 in the Scottish town of Hawick by William Lyle and Walter Scott with an £800 loan. The brand still draws from a 125-year-old archive that includes designs by Christian Dior and Michael Kors. Its golf range appeared in 1967 and was quickly worn by top golfers such as Tony Jacklin, Gary Player and Greg Norman as well as golfing enthusiasts such as Bob Hope, Gareth Ford and Ronnie Corbett, with the latter usually sporting a Lyle & Scott jumper during his monologues on The Two Ronnies. Cristiano Ronaldo has been seen wearing the gold eagle as well as other stars such as Levi Mann of Spalding.
The rejuvenation of the brand can be traced back to 2003 with the launch of the ‘Vintage’ collection with its ‘Golden Eagle’ logo. It was taken up by a host of youth TV presenters and indie bands including the Arctic Monkeys. In 2005 following the success of the Vintage range, Lyle & Scott’s first stand-alone store opened in London’s Covent Garden on King Street.
In 2007, the Lyle & Scott Heritage collection was launched, with a more discrete, tonal logo. In early 2009 Lyle & Scott launched the ‘Club’ collection, a golf line aimed at the young golfer. 2009 also saw the launch of the Lyle & Scott e-commerce website, which offers the Lyle & Scott collections to purchase. In January 2011, the firm participated at The Brandery fashion show in Barcelona.
Lyle & Scott Vintage has now expanded to include an accessories line. The ‘Golden Eagle’ has also appeared prominently on the Channel 4 series Skins, which has enhanced its youth following.
- Lyle & Scott
- "Arctic Monkeys' cool rubs off on knit brand". PR Week. Retrieved 6 July 2015.
- fashionandrunway.com, 25 January 2011, The Brandery kicks off the catwalk with premieres of international collections