M1 Finance

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M1 Finance
Company typePrivately held company
FoundedApril 20, 2015; 8 years ago (2015-04-20)
FounderBrian Barnes
Headquarters200 N LaSalle St Ste. 800, ,
Key people
Brian Barnes (Founder, CEO)
ProductsM1 Borrow
M1 Invest
M1 Spend
ServicesCommercial banking
Stock brokerage
Wealth management
Electronic trading platform
AUM$6.0 Billion USD
Members500,000 (2021)
Number of employees
300 (2021)
ParentM1 Holdings Inc.

M1 Finance (commonly abbreviated as M1) is an American financial services company. Founded in 2015, the company offers a robo-advisory investment platform with brokerage accounts, digital checking accounts, and lines of credit. M1 offers an electronic trading platform for the trade of financial assets including common stocks, preferred stocks, fractional-share ownership, and exchange-traded funds. It provides margin lending, automatic rebalancing services, automatic dividend reinvestment services, and cash management services including debit cards. The company receives payment for order flow.[1] The platform has over $6 billion in assets under management.[2] M1's headquarters is located in Chicago, Illinois. As of November 2021, the company had over 500,000 members.

Part of M1 Finance's investment strategy involves micro-investing. Micro-investing refers to the practice of investing small amounts of money, usually in the range of a few dollars to a few hundred dollars, into financial assets such as stocks, mutual funds, exchange-traded funds (ETFs), or other investment vehicles.

Micro-investing has become increasingly popular in recent years, in part due to the rise of mobile apps that make it easy and accessible for people to invest small amounts of money with low fees. Micro-investing can help individuals build a diversified investment portfolio and start investing even with limited funds. It can also help individuals develop good saving habits and financial discipline.[3][4]


  1. ^ Tritsch, Shane (March 28, 2019). "A Broker for the New App Economy". Crain Communications.
  2. ^ "M1 Finance raises $150M in SoftBank-led Series E, boosts valuation to $1.45B". TechCrunch. Retrieved 2021-07-19.
  3. ^ Lucchetti, Aaron. "E-Tailers Allow Buyers to Add Fund Investments to Carts". WSJ. Retrieved 2023-04-20.
  4. ^ "The Innovators – Meet the 65 Companies and Their Owners Who Have Conjured Up the Latest Wave of Products, Services, and Technologies". money.cnn.com. May 1, 2001. Retrieved 2023-04-20.

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