M1 Limited

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M1 Limited
Public company
Traded as SGX: B2F
Industry Telecommunications
Founded Singapore (August 1994 (1994-08))
Headquarters Singapore
Area served
Key people
  • Choo Chiau Beng (Chairman)
  • Karen Kooi Lee Wah (CEO)
  • Mobile
  • Internet
  • Corporate solutions
Revenue Increase SG$1,076.3 million (2014)
Decrease SG$335.5 million (2014)
Decrease SG$175.8 million (2014)
Total assets Decrease SG$1,027.8 million (2014)
Total equity Increase SG$394.6 million (2014)
Website www.m1.com.sg

M1 Limited (previously known as MobileOne) is a full-service telecommunications company in Singapore. Launched in April 1997, it was Singapore's second mobile operator after SingTel.

As at 2 March 2015, major shareholders include Keppel Telecoms (19.15%), SPH Multimedia (13.32%), and Axiata Investments (28.42%). The remaining shares are owned by institutional and public investors.

Coverage, Products, and Services[edit]

As of fourth quarter of 2014, M1's 4G outdoor coverage was at 99.04%, ranked second behind Singtel's 99.41%.[1]

M1 is one of the three major full service communications providers in Singapore. It offers a suite of mobile voice-and-data communication services over its 2G/3G/3.5G/4G/LTE-A network, including international-call services to both mobile- and fixed-line customers. These include SMS, MMS, WAP, GPRS, 3G, 3.5G and 4G and was the first Singapore operator to launch a nationwide 4G LTE and 4G LTE-A network. It also offers prepaid mobile services, such as prepaid data plans, under its M Card brand. It is one of the operators in Singapore to offer a prepaid 4G service.

M1 offered GSM services to its customers upon its entry into the mobile-communications market in 1997. In 1998, M1 introduced CDMA as the second mobile network in Singapore. However, customers on the CDMA network were migrated onto its GSM network in 2001. This was due to the CDMA network spectrum being earmarked for 3G service developments.

The company also launched Singapore's first mobile broadband services in 2006, named M1 Broadband, and introduced fixed broadband services in 2008. In 2010, it launched Singapore's first fibre broadband service.



  • Launches new Gigabit Passive Optical Network plans, with speeds of 2 to 10Gbit/s. 10Gbit/s consumer plans will be available by year-end.
  • Signs an agreement to host a postpaid MVNO, Liberty Wireless. Liberty is expected to launch commercial service by end-2015.
  • M1 launches a mobile payment solution known as mPOS, in partnership with MasterCard, CIMB and WireCard.
  • Jointly announces, with Singapore's other two mobile operators Singtel and StarHub, that it will cease 2G service in April 2017.
  • M1 announces an investment into Integrated Telecommunications Oman SAOC (TeO).
  • Launches 4G Voice (VoLTE) in April.
  • M1 is appointed IDA’s Home Access programme service provider.
  • M1 and the Maritime and Port Authority of Singapore announce a partnership to help the maritime community.


  • M1's fibre broadband service encountered issues on 14 May 2014 for about an hour, due to a DNS error.
  • M1 launched Singapore's fastest 10 Gbit/s service on the NGNBN.
  • M1 partnered with GrabTaxi to offer Singapore's first carrier billing service for taxi drivers.
  • Mobile customers got free local calls and SMS/MMS messages every Sunday in April as part of the M1 Sunshine Sundays customer appreciation campaign on its 17th anniversary.
  • M1 won the 2014 Frost & Sullivan Singapore Best Customer Experience in Telecommunications award.
  • M1 customers experienced difficulties making voice calls, sending and receiving SMS for 5 hours on 4 February.[2]
  • M1 announced the launch of its small cell solution for business customers.
  • M1 launched a femtocell solution to provide improved data and voice coverage for its business customers. The service is bundled with free unlimited outgoing calls.
  • M1's 4G network is the first to reach nationwide 300 Mbit/s LTE-Advanced speed in Singapore.[3]


  • IDA announced that it will fine M1 S$1.5 million for its January network incident.
  • On 25 September, M1, along with six other ISPs, submitted a joint-response asking the IDA to reject OpenNet's consolidation request.
  • On 26 July, M1 announced a new Internet service called MiBox, comprising a bundled Android set-top box and a mixture of free and premium chargeable content and applications.
  • M1 announced in May that it will invest $11 million to further enhance its networks. The project was fully completed by the third quarter of 2013.
  • M1 launches Singapore's first prepaid 4G mobile plans.
  • In April, M1 announced that it would spend up to $85 million to modernise its mobile networks, as well as to deploy a nationwide 3G radio network on the 900 MHz frequency band. The project was completed by the first quarter of 2014.
  • M1's 3G mobile network in the southwestern part of Singapore was disrupted on 15 January. The Infocomm Development Authority of Singapore (IDA) investigated the service disruption under its Code of Practice for Telecommunication Service Resiliency.


  • M1 launched its Long Term Evolution (LTE) networks to consumers on 15 September, becoming Southeast Asia's first nationwide 4G service provider.


  • M1 started its Long Term Evolution (LTE) networks on 21 June, becoming the first mobile operator in South-east Asia, providing speeds of up to 75 Mbit/s at selected areas.
  • Launched the iPhone 4S on 28 October, alongside SingTel and StarHub.


  • M1 became the RSP to provide fibre broadband services on Singapore's next generation Fibre Optics network of speeds up to 1Gbit/s.
  • MobileOne Ltd rebranded as M1 Limited with a new logo.
  • Launched iPhone 4 alongside SingTel and StarHub.


  • Launched iPhone 3GS, after SingTel.
  • Launched Singapore's first prepaid broadband service.
  • Launched Take3 free handset rental mobile plans.
  • Launched ADSL broadband after the complete acquisition of QALA Singapore Pte Ltd.


  • Enters the fixed broadband industry in Singapore on 4 August 2008. It is the fourth telecommunication company to enter the fixed broadband industry, after StarHub, SingNet and Pacnet. Customers of the fixed broadband service will connect to M1 broadband via StarHub Cable's open access network.


  • Launched Singapore's first HSDPA broadband service, for Internet connection up to 3.6 Mbit/s, everywhere in Singapore.


  • Launched Singapore's first commercial 3G service.
  • Introduced Singapore's only pre-paid card with free incoming calls.
  • On 31 August 2005, Telekom Malaysia and Khazanah Nasional raised their stake in MobileOne. SunShare Investments bought a total of 4.023 million shares on the open market over three trading days from Thursday last week. The purchases raised its stake in the mobile telecommunications services provider from 23.64% to 24.04%.


  • Introduced new company motto – '1 Life. Live it', in a new brand marketing promotion
  • Partnered with Taiwanese pop group, 5566, to provide exclusive mobile content for customers
  • Established POINT, Singapore's first music recognition service
  • Joint venture with Google to offer Asia's first wireless image search for mobile phones
  • Conducted trials for Push-to-Talk in July
  • M1 was the first in Singapore and among the first carriers in Asia to offer pre-paid customers direct dial when roaming.


  • Introduced Singapore's first sports-news service on MMS.
  • Introduced Singapore's first MMS service for prepaid cards.


  • M1 became a publicly listed company in December.
  • M1 was the first operator in Singapore to launch MMS.