M2M (band)

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M2M
Also known as Marit & Marion
Origin Lørenskog, Norway
Genres Pop, teen pop, pop rock
Instruments Acoustic guitar, piano and vocals
Years active 1998–2002
Labels Atlantic, Warner Music Norway
Past members Marion Raven
Marit Larsen

M2M was a Norwegian pop music duo comprising Marit Larsen and Marion Raven. Larsen and Raven had been friends since the age of five, and formed a music duo when they were eight. They released a children's album in 1996 when Larsen was 11 and Raven was 12, under the name "Marion & Marit". The album was nominated for a Spellemannprisen award. They were signed to an international record deal with Atlantic Records in 1998 and subsequently changed their name to M2M. M2M were frequently praised for writing most of their songs and performing their own instruments, something which was considered to set them aside from the majority of teen pop music artists.

Their debut single, "Don't Say You Love Me" (1999), was both a critical and commercial success, and remained their biggest hit. Their debut album, Shades of Purple (2000), was critically acclaimed and sold over 1.5 million units worldwide. Despite critical acclaim, their second album, The Big Room (2002), did not perform as well commercially, and the duo broke up the year of its release, with each pursuing a solo career. A 'best of' album, The Day You Went Away: The Best of M2M (2003) was released after they disbanded. M2M sold over 2 million albums.

History[edit]

Formation[edit]

Marion Raven, pictured in 2013, formed a music duo with Marit Larsen when they were both eight years old

Marit Larsen and Marion Raven come from Lørenskog in the district east of Oslo.[1] They met at a playground when they were five and became best friends. Discovering they had similar interests in music, they began singing together.[2] They formed a music duo they were eight, naming it "Hubba Bubba" after their favourite bubble gum.[3] At the time Raven was learning to play piano and Larsen was learning guitar.[3] They also starred together in professional musical productions[1] such as Annie and The Sound of Music.[2] In 1996, when Larsen was 11 and Raven was 12,[2] they released a children's album in Norway, Synger Kjente Barnesanger (English: Sing Famous Children's Songs) under the name "Marit & Marion". The album was nominated for a Spellemannprisen award.[1][4] After the album's release they started writing their own pop songs[2] and sent demo recordings out; one of the demos ended up at Atlantic Records and they were signed to a worldwide contract in 1998.[5] Following being offered the contract they considered shortening their name to M&M, though eventually decided against that due to the candy that uses that name. Instead, they held a competition for fans to come up with a name, and one girl suggested M2M.[3]

Don't Say You Love Me and Shades of Purple[edit]

As M2M their first single was "Don't Say You Love Me". It featured in the closing credits of the film Pokémon: The First Movie and was chosen as the lead single from the film's soundtrack,[6] being released on October 26, 1999.[7] Promoted by a "nonstop marketing effort", advanced airing on Radio Disney and the affiliation with Pokémon, the single was very successful.[1] It charted at No. 2 in Norway and No. 4 in both Australia and New Zealand.[8][9][10] It was certified gold in both Australia[11] and the US,[12] and was nominated for the year's best song at the 2000 Spellemannprisen awards.[13] In November 1999 M2M performed the song on the episode "Band on the Run" of the TV series One World.[14] The duo released their debut album, Shades of Purple, in early 2000. It was well received critically, and reached No. 7 in Norway, No. 89 on the Billboard 200 and No. 1 on Top Heatseekers chart.[15] The second single from the album, "Mirror Mirror", was certified gold in the US.[16] A third single, "Everything You Do", reached No. 21 on the US Hot Dance Singles Sales.[15]

Throughout 2000 M2M appeared on episodes of All That, Top of the Pops,[17] Say What? Karaoke and MTV's Hot Zone.[18] M2M performed live at Walt Disney World's Epcot park on 12 February 2000.[19] Their performance was recorded and appeared on an episode of Disney Channel in Concert on 29 April, which focused on both M2M and BBMak.[18] Following the Disney recording they were scheduled to perform a series of concerts at high-schools across the US;[20] in early April 2000 they had to cancel their performance at a high-school in Arlington Heights, Illinois, as they were obligated to return to Norway to meet high-schooling commitments.[21] In September that year, they toured the US with Hanson,[22][23] performing as the boys' opening act. Despite having sold over 1 million copies of Shades of Purple and over 1.5 million singles by September 2000, M2M were still considered a risk by their investors, who at that time were only coming close to recuperating the down payment they had made to promote the duo.[22] In early 2001 they were featured in Atlantic Records' "Teensation" TV concerts, which were designed to promote "rising stars". Concerts were filmed at Hard Rock Live in Florida and aired on Music Choice.[24]

The Big Room[edit]

In 2002 they released their second album The Big Room, which was considered to have a more mature, less pop-oriented sound.[25][26][27] The first single from the album was "Everything", which reached No. 6 in Norway and No. 27 in Australia.[28] The second single, "What You Do About Me", was less successful, only charting at No. 46 in Australia.[9] The track "Don't" was released in the US-only as a promo single. While giving a positive review of the single, Chuck Taylor said it was frustrating to see the lack of chart success of M2M's singles in the US, considering the duo's talent "shine[s] like a beacon high in the sky".[29] The promotion for their second album including appearing on the 100th episode of Dawson's Creek.[30] Following the appearance they were being considered for regular roles on the then upcoming Dawson's Creek spin off series Young Americans,[31][32] and shortly thereafter they were selected as spokeswomen for the Pantene Pro-Voice concert series, a talent competition that promoted young, female songwriters in the US.[33] M2M were chosen as the opening act for Jewel's "This Way" tour, which commenced on 14 June, 2002.[34]

Break-up[edit]

A young brunette woman in a blue dress behind a keyboard and microphone.
Marit Larsen, pictured in 2009, released her debut solo album in 2006 and has had three No.1 hits in Norway

Despite The Big Room being critically acclaimed, it was not as commercially successful as their first album, which Verdens Gang attributed to a lacklustre promotion campaign by Atlantic Records.[35] Half way through their tour with Jewel in mid July, M2M were removed as the opening act by Atlantic who cited disappointing sales of The Big Room, which at that time had sold around 100,000 units in the US. Shocked and disappointed by the decision, M2M returned to Norway,[36] and ceased performing together. Raven was immediately offered a solo record contract from Atlantic US, though she later withdrew from the offer.[37]

Interviewed in 2007, Larsen said that while the break-up was peaceful, "when [they] decided it had to end, it really had to end", adding "we started to pull each other in different directions, because I wanted to make really good pop music and Marion wanted to go rock".[38] Interviewed in 2013, Raven said that her and Larsen had always agreed they would keep performing together as long as they were having a good time, and they ended because it was not fun anymore, also saying that while they had been inseparable as children, as 18-year-olds they had become quite different.[37] A 'best of' album, The Day You Went Away: The Best of M2M, was released in 2003.[39] M2M sold over 2 million albums.[37]

Solo careers[edit]

Both Larsen and Raven went on to pursue solo careers.[40] Raven released her debut solo album Here I Am in 2005, an alternative rock album considered to be a major change from her musical style with M2M.[41] Her debut single "Break You" remains her highest charting solo song, reaching No. 9 in Norway.[42] In 2006 she featured with Meat Loaf on a cover of the song "It's All Coming Back to Me Now", which found international success including reaching No. 1 in Norway.[43] In 2014 she released her third studio album, Scandal, Vol. 1.[44]

Larsen released her debut solo album, Under the Surface, in 2006. K. Ross Hoffman from AllMusic said the album drew equally from "folk, pop, and country".[45] Her fourth studio album, When the Morning Comes, was released in 2014.[46] Three of her singles have reached No. 1 in Norway,[47] including "If a Song Could Get Me You", which also reached No. 1 in Germany and Austria.[48]

Critical response and musical style[edit]

M2M wrote many of their own songs and played their own instruments, even when performing live,[18] which is considered rare amongst teen pop artists.[49][50] In 1999 Ron Shapiro from Atlantic Records said "What was extraordinary about them from the beginning was that they had an incredibly accessible pop sound and contemporary visual for what's happening today, coupled with a truly organic song writing and musical instrument prowess ... It's rare to find truly mainstream contemporary pop artists today who are also extremely skilled live performance artists and talented songwriters".[1] In 1999 Stephanie McGrath from AllPop.com said M2M's music "breathes fresh, brusque Norwegian air into the world of pop music dominated by Britney Spears wanna-bes and Orlando-born boy bands", noting that instead of typical teen subjects like true love or candy, M2M's songs were about "taking things slow or not betraying your friends."[51] Reviewing Shades of Purple, Michael Paoletta from Billboard said the album's tracks showed a "seasoned singing style that is, quite frankly, the antithesis of teen sensations like Britney Spears", concluding "Beautifully sun-kissed, Shades of Purple is poised to be the soundtrack of spring/summer 2000.[52]

M2M recorded The Big Room in just six days, saying they wanted to be like The Beatles or Simon & Garfunkel, who also recorded their albums quickly.[53] Commenting on The Big Room, Karen Tye from the Herald Sun praised M2M for using "down-to-earth tunes and thoughtful lyrics" instead of revealing outfits to propel them into the limelight, unlike many of their pop counterparts.[25] M2M described their second album as "organic pop", as they used all real instruments in recording, while most pop albums use computerised ones.[54][55]

Discography[edit]

Studio albums[edit]

Title Album details Chart positions
NOR
[56]
AUS
[57]
US
[15]
JPN
[58]
Synger Kjente Barnesanger
(As Marit & Marion)
  • Released: 5 March 1996
  • Label: EMI Norway
Shades of Purple
  • Released: 27 March 2000
  • Label: Atlantic
7 63 89 97
The Big Room
  • Released: 9 November 2001
  • Label: Atlantic
16 61 95
"—" denotes a recording that did not chart or was not released in that territory.

Compilation albums[edit]

Title Album details
The Day You Went Away: The Best of M2M
  • Released: 8 July 2003
  • Label: Atlantic

Singles[edit]

Year Single Peak chart positions Certifications
(sales thresholds)
Album
NOR
[8]
AUS
[9]
ITA
[59]
CAN
[15]
FRA
[60]
NL
[61]
NZ
[10]
SWE
[62]
UK
[63]
US
100

[15]
US
Dance

[15]
1999 "Don't Say You Love Me" 2 4 27 12 21 16 4 17 16 21 Shades of Purple
2000 "Mirror Mirror" 30 13 62 18
"Everything You Do" 21
2002 "Everything" 6 27 37 44 The Big Room
"What You Do About Me" 46

Awards[edit]

References[edit]

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External links[edit]