Mac AIDS Fund
|Founder||Frank Toskan, Frank Angelo|
|Type||Operating public charity|
|Method||Funding direct care, Educational programs, prevention|
|Nancy Mahon, Esq., Executive Director, M·A·C AIDS Fund; Senior Vice President, M·A·C Cosmetics|
M∙A∙C AIDS Fund (M·A·F) is a public charity established in 1994 to support people living with HIV/AIDS worldwide. It donates funds to communities and organizations that offer services to people with HIV/AIDS and help to prevent the disease through educational programs. The fund is financed entirely by the sale of MAC Cosmetics' VIVA Glam products.
The M∙A∙C AIDS Fund was established in Toronto in 1994 by Frank Angelo and Frank Toskan. In 1985 they had co-founded MAC Cosmetics, initially a manufacturer of make-up for models and professional make-up artists. The fund's income came primarily from the sales of its VIVA Glam product line and the sales of greeting cards designed by children with AIDS.
According to a press release from the President's Emergency Plan for AIDS Relief announcing a partnership with the fund:
The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised $380 million (US) exclusively through the sale of M·A·C’s VIVA Glam Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS.
In 1994, Angelo and Toskan sold 51 percent of their business to Estée Lauder Companies who then completed their acquisition of the company in 1998. In its board meeting of April 2004, the Mac AIDS Fund directors comprised Ian Ness, Charles Richards, Frank Doyle, Michael Laucke, Bruce Hunter and John Demsey served as Chairman. As of 2015, John Demsey, the Group President of Estee Lauder Companies, serves as Chairman of the Mac AIDS Fund's Board of Directors.
The M∙A∙C AIDS Fund is supported exclusively by the sales of the MAC Cosmetics VIVA Glam line which features lipsticks and lip glosses. MAC cosmetics donates 100 % of the earnings to the fund which helps kids living with HIV around the globe .
In 2002, MAC Cosmetics also began to offer "Good Spirits" makeovers. The makeovers are free and designed to teach men and women, including transgender people, living with HIV/AIDS make-up skills that can make them look and feel better. Professional MAC make-up artists demonstrate techniques that can decrease the appearance of physical problems that may occur from medicine and treatment for HIV/AIDS.
The 2012 VIVA Glam spokespeople were Nicki Minaj and Ricky Martin, who is the first Latin American man to be asked to be a part of VIVA Glam. They both created their own VIVA Glam cosmetics, Minaj's being a light pink lipstick while Martin's was a lip conditioner. Minaj's lipstick becoming the best selling VIVA Glam lipstick of all time, and she was invited back to front the 2013 campaign solo. The 2014 VIVA Glam spokesperson was Rihanna, who raised 50 million for the MAC AIDS Fund.   Miley Cyrus became the 2015 VIVA Glam spokesperson, going on to outsell Nicki Minaj's previous best of $350M by over $50M. Miley's 2015 campaign raised $400m.
List of Spokesmodels
|1994||RuPaul||VIVA Glam I||The promotional advertisements of this campaign also featured MAC co-founder Frank Toskan and singer-songwriter k.d. lang. This lipstick was re-released under the original campaign with RuPaul in 2013|
|1997||k.d. lang||VIVA Glam II|
|2001||Lil' Kim and Mary J. Blige||VIVA Glam III|
|2002||Elton John, Mary J. Blige, and Shirley Manson||VIVA Glam IV|||
|2004||Boy George, Chloë Sevigny, Christina Aguilera, Linda Evangelista, Missy Elliott, and Pamela Anderson||VIVA Glam V|||
|2006||Debbie Harry, Dita Von Teese, Eve, and Lisa Marie Presley||VIVA Glam VI||The last permanent VIVA Glam collection|
|2009||Fergie||VIVA Glam VI SE (Special Edition)||Marks the beginning of limited edition releases|
|2010||Cyndi Lauper and Lady Gaga||VIVA Glam Cyndi, VIVA Glam Gaga|||
|2011||Lady Gaga||VIVA Glam Gaga 2|
|2012||Nicki Minaj and Ricky Martin||VIVA Glam Nicki, VIVA Glam Ricky||First campaign to feature a clear lip product. Previous best-selling lipstick campaign with over US$300M in sales.|
|2013||Nicki Minaj and RuPaul||VIVA Glam Nicki 2, VIVA Glam I (Re-release)|
|2014||Rihanna||VIVA Glam Rihanna|
|2015||Miley Cyrus||VIVA Glam Miley, VIVA Glam Miley 2||First spokesperson to release two separate campaign shades in one calendar year. Highest grossing campaign to date with over US$400M in sales.|
|2016||Ariana Grande||VIVA Glam Ariana|
|2017||Taraji P. Henson and Jussie Smollett||VIVA Glam Taraji|
- President's Emergency Plan for AIDS Relief (November 14, 2014). Press release: "PEPFAR and MAC AIDS Fund Partnership Will Strengthen HIV/AIDS Services for Youth". Retrieved 7 November 2015.
- United Nations Foundation. Partner organizations: MAC AIDS Fund. Retrieved 7 November 2015.
- Members of The Mac AIDS Fund board meeting of April 2004
- Shea, Courtney (2 November 2014). "MAC co-founder Frank Toskan on why blue hair is good for business". Globe and Mail. Retrieved 7 November 2015.
- "Frank Angelo, 49, Cosmetics Innovator, Dies". The New York Times. January 17, 1997. Retrieved 2015-11-07.
- Mac AIDS Fund. Leadership. Retrieved 7 November 2015.
- MAC AIDS Fund. "How it Works". Retrieved 7 November 2015.
- MAC AIDS Fund. "Heart and Soul". Retrieved 7 November 2015.
- "Moxie Firecracker Films". www.moxiefirecracker.com. Retrieved 2015-11-09.
- Farley, Alan (21 October 2004). "Michael Laucke in Interview (GuitarFest in St Trinity Church)". KALW Radio (Berkeley, California).
So, for this film with Rory Kennedy (Pandemic:FACING aids), since we (MAF) give away 3 to 4 million a year, we couldn't afford to finance the whole film. So we contacted the Gates foundation and the financing came through, based on Rory's credibility. ...we lost title sponsorship. It (a showing) took place at the United Nations in that room with the name tags of each country on the seats. ...and later that month all of us (all the directors) were convened at the United Nations again to receive an award from Kofi Anan. ...Danny Glover was there, Elton (John) wasn't... It was amazingly successful, but of course so sad. Of the 5 countries portrayed in the film, only the wealthier countries did ok, and people survived.
- "Responsibility is Glamorous: Fergie, the new M·A·C VIVA GLAM VI spokesperson, fronts M·A·C AIDS Fund global youth prevention initiative. Proceeds from the new VIVA GLAM VI Lipglass to raise an estimated five million dollars for those most at risk for HIV/AIDS.". Archived from the original on February 27, 2010. Retrieved March 24, 2010.
- "M∙A∙C Viva Glam Spokesperson Fergie Goes Back To School to Talk Health". Archived from the original on February 27, 2010. Retrieved March 24, 2010.
- "Nicki Minaj's MAC Viva Glam Lipstick Is Best-Selling Of All Time!". Style.mtv.com. 2013-04-24. Retrieved 2015-11-07.
- "Rihanna Joins Viva Glam by MAC to Fight AIDS". The New York Times. 2014-02-03. Retrieved 2015-11-17.
- "rihanna's viva glam raises $50 million for mac aids fund". Rihanna Now. 2015-02-13. Retrieved 2015-11-17.
- PR Newswire (4 March 2002). "M.A.C Cosmetics Reveals Advertising Campaign Starring Elton John, Mary J. Blige and Shirley Manson, the New Spokespeople for VIVA GLAM IV Lipstick and The M.A.C AIDS Fund". Retrieved 9 November 2015.
- "Letter to Estée Lauder...". Pamela Anderson. Retrieved 2016-02-20.
- "Christina Aguilera, Missy Elliott, Linda Evangelista, Chloë Sevigny and Boy George named as spokespeople for the M·A·C AIDS FUND new VIVA GLAM V campaign". Archived from the original on January 31, 2010. Retrieved March 24, 2010.
- "M·A·C Pro |". Macpro.com. Retrieved 2015-11-07.
- "M·A·C Pro |". Macpro.com. Retrieved 2015-11-07.
- "M·A·C Cosmetics | Giving Back | Viva Glam". Archived from the original on March 23, 2010. Retrieved March 24, 2010.