MEGA Family Shopping Centre

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A MEGA-mall in Moscow

MEGA shopping centres are managed and operated by IKEA Centres Russia, part of the IKEA Group. MEGA provides about 2 million sqm (22 million sqft) of retail space, and more than half of its tenants are represented by international retailers. There are a total of 14 MEGA centres, which are located in Russia’s 11 largest cities with more than 250 million visitors annually.[1]

IKEA Centres in the world[edit]

IKEA Centres is IKEA Group’s global shopping centre company. Present in China, Europe – including Nordic countries – and Russia, IKEA Centres owns and operates 41 shopping center and 25 retail parks in 14 countries. The annual footfall to the company’s shopping centers is 400 million visitors.

IKEA Centres in Russia[edit]

IKEA Centres Russia is the largest developer on the Russian market. 14 MEGA branded shopping centres are located in Russia’s 11 largest cities with more than 250 million visitors annually. Each centre comprises circa 130 000 sq m with approximately 200 stores each.[2]

IKEA Centres in Russia today:

  • 14 MEGA shopping centers[3]
  • 11 Russian cities
  • RUB 98 billion investment
  • 2,2 million sq.m overall retail space
  • 250 million visitors per year
  • 2,1 billion visitors since the first MEGA opening
  • over 1000 co-workers
  • 130 000 sq.m GLA of a MEGA shopping center
  • 97% brand awareness level in the cities of presence

Development in Russia[edit]

List of MEGA malls[edit]

List of MEGA malls[19]
Name Location Total retail floor
area (GLA)
(m2)
Total area (m2) Shops Parking Spaces
MEGA Belaya Dacha Kotelniki, Moscow Oblast 222,000 304,000 320 8,500
MEGA Khimki Khimki, Moscow Oblast 175,000 210,600 214 8,700
MEGA Teply Stan Sosenskoye Settlement, NAO, Federal City of Moscow 155,000 180,500 208 8,780
MEGA Dybenko Vsevolozhsky District, Leningrad Oblast 140,400 182,000 208 7,700
MEGA Rostov-on-Don Aksay, Rostov-on-Don 103,100 130,600 209 5,700
MEGA Samara Samara 101,400 133,000 186 6,500
MEGA Omsk Omsk 124,300 161,400 185 7,400
MEGA Parnas Vsevolozhsky District, Leningrad Oblast 101,500 127,400 160 6,900
MEGA Adygea-Kuban Krasnodar 101,300 124,700 165 6,200
MEGA Ekaterinburg Yekaterinburg 99,500 130,000 175 5,800
MEGA Kazan Kazan 91,500 112,500 166 6,500
MEGA Novosibirsk Novosibirsk 103,200 130,500 203 6,500
MEGA Nizhny Novgorod Fedyakovo, Nizhegorodskaya Oblast 102,500 125,500 155 6,800
MEGA Ufa Ufa 114,700 141,800 187 6,600

Products and services[edit]

Anchor tenants[edit]

Having IKEA as an anchor, MEGA centres are supported by other anchors such as Auchan, OBI, Leroy Merlin, M.Video, MediaMarkt and Decathlon.

Brands[edit]

Typically MEGA shopping centre has more than 70% foreign retailers including western brands such as GAP, Banana Republic, Tommy Hilfiger, Starbucks, Victoria’s Secret Beauty & Accessories, Steve Madden, Zara, H&M, Marks & Spencer, Next, Karen Millen, Accessorize and many more. Russian tenants in MEGA include Sportmaster, L’Etoile, Gloria Jeans, TVOE, Carlo Pazolini etc.

In 2015, 90 brands chose MEGA as a partner to launch and develop business in Russia including DeFacto, Pimpkie, Wrangler and Popbar. Also in 2015, a number of Russian and international brands grew their presence in MEGA shopping centers such as L’Etoile, TVOE, Carlo Pazolini, Mango, Colins, Finn Flare, Adidas, KFC, McDonald's. Detsky Mir, Econika, Calvin Klein Jeans, Triumph, Karen Millen and other brands presented renewed store concepts.

Food courts[edit]

In 2014, the company announced plans for the food courts renovations and a new concept launch for cafes and restaurants in MEGAs. The project was part of the global modernisation programme in MEGA shopping centers.

Within the renewed format, cafes and restaurants are united in one space with a sitting area and leisure and entertainment zones.

In December 2015, MEGA Teply Stan finished a massive reconstruction of the food court.[20]

Within the commercial upgrade programme in the shopping centers and food courts reconstruction, in 2016 MEGA shopping centers opened new cafes and restaurants: Correa’s, ObedBufet (Ginza Project), Kitchennete, Krispy Kreme, Menza, Zotman Pizza Pie and others. MEGA Khimki opened the largest culinary studio by Julia Vysotskaya and a unique farmer market MEGA FARM LavkaLavka. MEGA Teply Stan opened a US Magnolia Bakery.

Financial results[edit]

In 2015 financial year, the footfall to MEGA shopping centers was 275 million visitors. On average, MEGA shopping centers in Moscow are visited by 35 million customers per year.

The overall tenant sales in 2015 financial year were RUB 362 billion. Based on the results of the 2015 financial year, the share of free space (on average in all MEGAS) is 1,4 %.[1]

References[edit]

  1. ^ a b Российская IKEA подводит итоги 2015 финансового года (in Russian)
  2. ^ Brochure "Unfolding your potential"
  3. ^ MEGA: About us
  4. ^ МЕГА Теплый Стан (in Russian)
  5. ^ Самый крупный в России МЕГА молл будет открыт в Химках (in Russian)
  6. ^ МЕГА Казань открыл Минтимер Шаймиев (in Russian)
  7. ^ IKEA открывает Мегу в Екатеринбурге (in Russian)
  8. ^ Мега открылась в Кстовском районе Нижегородской области (in Russian)
  9. ^ IKEA осенью 2006 года откроет торговый центр «МЕГА-Дыбенко» и центры «IKEA-Парнас» и «МЕГА-Парнас» (in Russian)
  10. ^ В Подмосковье открылась первая очередь одного из крупнейших в Европе торгово-развлекательных центров для всей семьи (in Russian)
  11. ^ 22 ноября 2007 года IKEA откроет ТЦ «Мега» в Ростове-На-Дону (in Russian)
  12. ^ Мэрия Новосибирска сказала "финальное «ОК» и «Мега» открылась (in Russian)
  13. ^ IKEA и ГК «Белая Дача» открыли вторую очередь семейного ТЦ «Мега Белая Дача», общая стоимость проекта составила 12 млрд рублей (in Russian)
  14. ^ МЕГА Адыгея (in Russian)
  15. ^ МЕГА открывается в Омске (in Russian)
  16. ^ Уфа: открылся семейный торговый центр МЕГА Archived 2016-08-22 at the Wayback Machine. (in Russian)
  17. ^ Состоялось открытие ТЦ «Мега-Самара» (in Russian)
  18. ^ «Мега» удержит покупателей расширением фудкортов (in Russian)
  19. ^ "MEGA malls". 
  20. ^ В «МЕГЕ Теплый Стан» открылся новый фудкорт (in Russian)

External links[edit]