MEGA Family Shopping Centre

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A MEGA-mall in Moscow

MEGA branded shopping centres are managed and operated by IKEA Centre Russia, part of IKEA Group. MEGA provides about 2 million sqm (22 million sqft) of retail space, and more than half its tenants are represented by international retailers. 14 MEGA centres are located in Russia’s 11 largest cities with more than 275 million visitors annually.[1]

IKEA Centres in the world[edit]

IKEA Centres is IKEA Group’s global shopping centre company. Present in China, Europe – including Nordic countries – and Russia, IKEA Centres owns and operates 41 shopping center and 25 retail parks in 14 countries. The annual footfall to the company’s shopping centers is 400 million visitors.

IKEA Centres in Russia[edit]

IKEA Centres Russia is the largest developer on the Russian market. 14 MEGA branded shopping centres are located in Russia’s 11 largest cities with more than 275 million visitors annually. Each centre comprises circa 130 000 sq m with approximately 200 stores each.[2]

IKEA Centres in Russia today:

  • 14 MEGA shopping centers[3]
  • 11 Russian cities
  • RUB 98 billion investment
  • 2,2 million sq.m overall retail space
  • 275 million visitors per year
  • 2,1 billion visitors since the first MEGA opening
  • over 1000 co-workers
  • 130 000 sq.m GLA of a MEGA shopping center
  • 97% brand awareness level in the cities of presence

IKEA Centres' mission: To create a better everyday life for the many people.[3]

Development in Russia[edit]

List of MEGA malls[19][edit]

List of MEGA malls
Name Location Total retail floor
area (GLA)
(m2)
Total area (m2) Tenants Shops
MEGA Belaya Dacha Kotelniki, Moscow Oblast 182,622 300,000 330+
MEGA Khimki Khimki, Moscow Oblast 174,688 210,618 220+ 250+
MEGA Tyoply Stan Sosenskoye Settlement, NAO, Federal City of Moscow 146,591 189,076 250
MEGA Dybenko Vsevolozhsky District, Leningrad Oblast 141,430 181,930 214
MEGA Rostov-on-Don Aksay, Rostov-on-Don 103,000 130,000 201
MEGA Samara Samara 130,000 200+
MEGA Omsk Omsk 130,000 150+
MEGA Parnas Vsevolozhsky District, Leningrad Oblast 102,195 127,149 185 130
MEGA Adygeya-Kuban Krasnodar 101,800 124,700 185
MEGA Yekaterinburg Yekaterinburg 84,000 127,000 130
MEGA Kazan Kazan 46,453 92,238 156 70
MEGA Novosibirsk Novosibirsk 43,563 103,441 190
MEGA Nizhny Novgorod Fedyakovo, Nizhegorodskaya Oblast 39,804 100,251 146

Products and services[edit]

Anchor tenants[edit]

Having IKEA as a unique anchor, MEGA centres are supported by other high profile, market-leading anchors such as Auchan, OBI, Leroy Merlin, M.Video, MediaMarkt and Decathlon.

Brands[edit]

Typically MEGA shopping centre has more than 70% foreign retailers including leading western brands such as GAP, Banana Republic, Tommy Hilfiger, Starbucks, Victoria’s Secret Beauty & Accessories, Steve Madden, Zara, H&M, Marks & Spencer, Next, Karen Millen, Accessorize and many more. Russian tenants in MEGA include Sportmaster, L’Etoile, Gloria Jeans, TVOE, Carlo Pazolini etc.

In 2015, 90 brands chose MEGA as a partner to launch and develop business in Russia including DeFacto, Pimpkie, Wrangler and Popbar. Also in 2015, a number of Russian and international brands grew their presence in MEGA shopping centers such as L’Etoile, TVOE, Carlo Pazolini, Mango, Colins, Finn Flare, Adidas, KFC, McDonald's. Detsky Mir, Econika, Calvin Klein Jeans, Triumph, Karen Millen and other brands presented renewed store concepts.

Food courts[edit]

In 2014, the company announced plans for the food courts renovations and a new concept launch for cafes and restaurants in MEGAs. The project was part of the global modernisation programme in MEGA shopping centers.

Within the renewed format, cafes and restaurants are united in one space with a sitting area and leisure and entertainment zones.

In December 2015, MEGA Teply Stan finished a massive reconstruction of the food court.[20]

Within the commercial upgrade programme in the shopping centers and food courts reconstruction, in 2016 MEGA shopping centers opened new cafes and restaurants: Correa’s, ObedBufet (Ginza Project), Kitchennete, Krispy Kreme, Menza, Zotman Pizza Pie and others. MEGA Khimki opened the largest culinary studio by Julia Vysotskaya and a unique farmer market MEGA FARM LavkaLavka. MEGA Teply Stan opened a US Magnolia Bakery.

Financial results[edit]

In 2015 financial year, the footfall to MEGA shopping centers was 275 million visitors. On average, MEGA shopping centers in Moscow are visited by 35 million customers per year.

The overall tenant sales in 2015 financial year were RUB 362 billion. Based on the results of the 2015 financial year, the share of free space (on average in all MEGAS) is 1,4 %.[1]

Sustainability concept[edit]

Building new shopping centers, MEGA sets the following goals the adjacent territories development:

  • raise attractiveness of the neighboring area for the inhabitants and guests of the region;
  • create a new community center for the locals including families with kids;
  • support social and cultural life of the region, organizing special events and providing the venue;
  • organise and support social initiatives for the locals, such as kindergartens development, parks and recreational zones landscaping.

Each MEGA shopping center development implies improvement of the adjacent area e.g. walkways and driveways construction, greening.

One shopping center opening creates 3000 new workplaces including tenants and service block’s vacancies.

The company takes an eco-friendly approach to leading the business.[2]

References[edit]

  1. ^ a b Российская IKEA подводит итоги 2015 финансового года (Russian)
  2. ^ a b Brochure "Unfolding your potential"
  3. ^ a b MEGA: About us
  4. ^ МЕГА Теплый Стан (Russian)
  5. ^ Самый крупный в России МЕГА молл будет открыт в Химках (Russian)
  6. ^ МЕГА Казань открыл Минтимер Шаймиев (Russian)
  7. ^ IKEA открывает Мегу в Екатеринбурге (Russian)
  8. ^ Мега открылась в Кстовском районе Нижегородской области (Russian)
  9. ^ IKEA осенью 2006 года откроет торговый центр «МЕГА-Дыбенко» и центры «IKEA-Парнас» и «МЕГА-Парнас» (Russian)
  10. ^ В Подмосковье открылась первая очередь одного из крупнейших в Европе торгово-развлекательных центров для всей семьи (Russian)
  11. ^ 22 ноября 2007 года IKEA откроет ТЦ «Мега» в Ростове-На-Дону (Russian)
  12. ^ Мэрия Новосибирска сказала "финальное «ОК» и «Мега» открылась (Russian)
  13. ^ IKEA и ГК «Белая Дача» открыли вторую очередь семейного ТЦ «Мега Белая Дача», общая стоимость проекта составила 12 млрд рублей (Russian)
  14. ^ МЕГА Адыгея (Russian)
  15. ^ МЕГА открывается в Омске (Russian)
  16. ^ Уфа: открылся семейный торговый центр МЕГА (Russian)
  17. ^ Состоялось открытие ТЦ «Мега-Самара» (Russian)
  18. ^ «Мега» удержит покупателей расширением фудкортов (Russian)
  19. ^ Shopping centers
  20. ^ В «МЕГЕ Теплый Стан» открылся новый фудкорт (Russian)

External links[edit]