early two-door four-seater saloon
displaying Morris on the top of the radiator and
MG on the honeycomb
|Body and chassis|
|Body style||2-door, 2 and 4 seater open tourer|
2 door coupé (Salonette)
|Engine||1802 cc four cylinder, side valve.|
|Transmission||three speed manual|
|Wheelbase||106 inches (2705 mm)|
|Length||150 inches (3810 mm)|
The MG 14/40 or MG 14/40 Mark IV is a sports car that was made by MG and launched in 1927. It was based on the contemporary Morris Oxford flatnose and was a development of the MG 14/28 and was built at Edmund Road, Cowley, Oxford where MG had moved in September 1927. During production it became the first model to carry an MG Octagon badge on its radiator, the previous cars had retained a Morris Oxford badge.
The change of name from 14/28 to 14/40 seems mainly to have been a marketing exercise and the reason for the Mark IV is unclear although it has been suggested that it represented the fourth year of production. Externally the cars are very difficult to tell apart.
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