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Logo used since 2014
Logo used since 2014
Developer(s)PCCW Ltd.
Operating systemAndroid, iOS, Web app
Available inTraditional Chinese, English
TypeMusic streaming

MOOV (or Moov) is a Hong Kong-based digital music service under PCCW Limited, launched in 2006.[1][2] It is the first music streaming service in Hong Kong. MOOV provides music content, including songs, concert videos, MVs and other music shows under a monthly fee.[3][4]

MOOV is available in Hong Kong, Vietnam and Mainland China with the brand "摩音符 MOOV".[5][6][7][8] It is available on the web, and also for iOS and Android devices.


Audio quality[edit]

Music content are divided to 3 different qualities, the standard version (128kbit/s), ultra version (320kbit/s) and Hi-Fi Lossless version.[9]

Therapeutic music[edit]

The "Therapeutic Library" is a set of playlists focusing on music therapy prepared from registered music therapists, which includes musics and sounds with Cantonese narration.[10][11] It has different playlists for calming, sleeping, pregnancy and child development. MOOV claims it to be "Asia's first and only Therapeutic Music Library".[12]


LyricSnap! is a function in MOOV since 2014. Users can create an image that captures the lyrics from a selected song and share it on social media platforms.[13]

Cross platform[edit]

The platform is integrated with other PCCW products and services. Music contents are shared with 'eye', a fixed network service. Video contents such as concerts and MV are shared with now TV, a pay television network.[14]

See also[edit]

External links[edit]


  1. ^ "Top Four Music Streaming Services in Hong Kong". ButterBoom. 2013-10-31. Retrieved 2018-01-26.
  2. ^ "PCCW gets OTT investment boost". The Standard. Retrieved 2018-01-26.
  3. ^ "PCCW gets the music moov-ing on the internet". South China Morning Post. Retrieved 2018-01-26.
  4. ^ Russell, Jon. "PCCW Media raises $110M for its video and music streaming services in Asia". TechCrunch. Retrieved 2018-01-26.
  5. ^ "電盈攻內地網上音樂 「摩音符MOOV」粵上線 首個境外收費品牌 - 香港文匯報". Retrieved 2018-01-26.
  6. ^ Sharma, Ray. "PCCW Media Extends MOOV OTT Music to Vietnam". Retrieved 2018-01-26.
  7. ^ "PCCW Media takes aim at piracy in Vietnam with launch of music streaming brand MOOV - Mumbrella Asia". Mumbrella Asia. 2016-09-19. Retrieved 2018-01-26.
  8. ^ mastercmsdotorg. "Hong Kong music app to light up Vietnamese youth | Corporate News, Latest Business". Vietnam Investment Review. Retrieved 2018-01-26.
  9. ^ "「真無損」串流音樂平台對決 ! 那個最便宜 ? MOOV vs Tidal vs Spotify - UNWIRE.HK". UNWIRE.HK 玩生活‧樂科技 (in Chinese). 2017-04-20. Retrieved 2018-01-26.
  10. ^ Ma, Sin Hang Kristie (December 12, 2016). "MOOV's creative "trailers" touch social audiences". School of Journalism and Communication, The Chinese University of Hong Kong.
  11. ^ "MOOV推出亞洲首創同聲同氣「音樂自療」音樂庫 - Qooza". Qooza. Retrieved 2018-01-26.
  12. ^ Limited, PCCW Media (2018-01-24), MOOV, PCCW Media Limited, retrieved 2018-01-26
  13. ^ Chiang, Karen. "MOOV is Back with LyricSnap!TM and its Redesigned App -". Retrieved 2018-01-26.
  14. ^ "Music - MOOV | HKT". HKT. Retrieved 2018-01-26.