The previous incarnation of MSN Video was launched in 2004 as an internet video streaming service created and run by Microsoft, now known as Bing Video. It featured various content, including music videos, JibJab animated shorts, IFILM picks, viral videos, original content, TV shows such as Arrested Development, and news shorts. It also hosted the semi-finalists for Film Your Issue. MSN Soapbox was initially an invitation-only beta service under the family of MSN Video products, designed to be a major contributor to the MSN portal. MSN Video was known as a user-generated content service in 2007 and 2008. The MSN Soapbox service was discontinued in August 2009. Reed Smith, editor in chief of MSN Video and Entertainment, accepted the 2007 Marketer of the Year Award from the Direct Marketing Association on behalf of Microsoft-MSN.