MTD Products

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MTD Products Inc.
Private
Industry Lawn maintenance
Founded 1932
Headquarters Cleveland, OH, USA
Key people
Rob Moll, CEO
Products Consumer and Commercial Lawn equipment
Revenue $1.190 billion USD (2006)[1]
Number of employees
6,800 (as of 2006)
Slogan For a growing world.
Website MTD Products Inc.

MTD Products is an American manufacturer of outdoor power equipment for the mass market. Headquartered in Cleveland, Ohio, USA, the company began in 1932 and is a family-owned, private company. It originated as a tool and die maker (Modern Tool and Di.e. Company). MTD's main competitors are Ariens, Snapper Inc, John Deere and Husqvarna. Over the years, MTD acquired the Troy-Bilt, Bolens, Cub Cadet, and Yard man brands and/or companies.

History[edit]

Theo Moll, Emil Jochum and Erwin Gerhard formed a partnership to purchase the assets of Modern Tool and Die Company located on Power Avenue in Cleveland. The initial capital investment was $4500. MTD’s first products were perforating dies and a rolling machine for making window channels for Standard Products. MTD employed 12 employees in 1933. By 1934 there were 60 employees.

In 1936 the company produced its first automotive stampings products, grilles for Graham-Paige automobiles.

In 1952 the controlling interest in Midwest Industries Inc. was purchased. With this MTD began to manufacture pedal bikes, velocipedes, kiddie cars and playground equipment.

In 1954 MTD entered the garden equipment industry with its introduction of a line of wheelbarrows.[citation needed]

In 1958 MTD entered the lawn and garden power equipment industry with the production of an 18" power rotary mower.[citation needed]

In 1959 MTD began manufacturing self-propelled lawn mowers, garden tractors and other power equipment.[citation needed]

In 1962 MTD purchased Sehl Engineering Ltd. of Canada which would later become MTD Products, Ltd. and then MTD Canada.[citation needed]

In 1966 MTD purchased Industrial Plastics Company in Cleveland.[citation needed]

In 1967 MTD started to manufacture bicycles.[citation needed]

In 1968 MTD started snow thrower production.[citation needed]

In 1975 MTD purchased the Yard-Man name from Montgomery Ward.[citation needed]

In 1980 MTD built its 160,000 sq ft (15,000 m2) manufacturing plant in Brownsville, Tennessee (now defunct).[citation needed]

In 1981 the Cub Cadet product line was acquired from International Harvester, and the White Outdoor Products Company was acquired from the old White Motor Company.[citation needed]

In 1985 the company's Martin, Tennessee plant began operation, and Arnold Corporation was acquired.[citation needed]

In 1986 Aircap Industries in Tupelo, Mississippi was acquired.[citation needed]

In 1994 MTD built the Modern Transmission Development Company plant in Leitchfield, Kentucky.[citation needed]

In 1996 a joint venture with Lesco created Commercial Turf Products.[citation needed]

In 2000, a Hungarian manufacturing facility was opened with expanded capacity for electrical products. MTD acquired Ryobi Limited's North America outdoor products business, giving them the capacity to produce 1.5 million engines and related hand-held garden products.[2]

In 2001, MTD acquired Garden Way including the Troy-Bilt and Bolens brands.[3]

In 2003, MTD's Ryobi Outdoor Power equipment division ceased manufacturing products under the Ryobi brand name and sold the rights to the use of the Ryobi brand name for the manufacture and sale of outdoor products to Ryobi Tools / TTI.[4]

In 2006, MTD began building lawn equipment under the Massey Ferguson brand for sale in Europe.[5]

In 2007, MTD began building the low-end lawn and garden tractors for its otherwise competitor, Toro.[citation needed]

In 2008, MTD began having a third-party company (located in China) manufacture a new line of engines for the Craftsman 2008 line of snowthrowers. They are no longer building them with Tecumseh engines.[citation needed]

In 2009 MTD acquired the brand Remington Chainsaws from Desa International.[6]

In 2012 MTD began building Murray brand products which was acquired by Briggs & Stratton Motors in 2005[citation needed]

MTD Bicycles[edit]

Starting in 1967, MTD released their line of bicycles that were sold throughout America. These bicycles were mostly muscle bikes and in 1969 they released a chopper, the MTD SS5 Chopper which merged Columbia and MTD. Both brands were strong players in the high-rise bicycle market, eventually they would join forces in the coming years; eventually the bicycle brand MTD would fade out while Columbia would continue.

An ad from 1967.
The green bicycle is a stock MTD The King, the red bicycle is a lowrider built using the frame. Muscle bicycles are often used for lowrider bicycles due to their style.

MTD's brands[edit]

  • Bolens
  • Columbia
  • Cub Cadet
    • Cub Cadet Commercial
    • Cub Cadet Yanmar (joint with Yanmar)
  • Farm King
  • GardenWay
  • Gold Series
  • Gutbrod
    • Gutbrod-Kehrer
  • Huskee
  • Lawnflite
  • Mastercut
  • Mow Master
    • Mow Master Mastercut
  • MTD
    • MTD Black Edition
    • MTD Silver Edition
    • MTD Gold
    • MTD Mowmaster
    • MTD Platinum Pro
    • MTD Platinum SD
    • MTD Pro
    • MTD Super
    • MTD Taral
    • MTD Tradesman
    • MTD Turbomax
    • MTD 2000 Elite
  • Novotrac
  • Ranch King
  • Rasentrac
  • Remington
  • Ryobi (sold at Costco)
  • Troy-Bilt
  • Ventzki
  • Ventzki MTD
  • White Outdoor
  • Wolf Garten
  • Yard Machines
  • Yard-Man
    • Yard-Man Elite
    • Yard-Man Select
  • YardWorks

Private label brands produced[edit]

MTD builds or has built various other brands and store-brand lawn and garden tractors over the years, including:

  • Bavaria Trac
  • Benassi
  • Blue Grass
  • Brill
  • Bullcraft
  • EagleStar (for National Yard Products Dist)
  • Eden Park
  • EDT
  • E-Flor
  • Estate
  • EuroTrac
 
  • Fair Way (for Verts Loisirs)
  • Fleurelle
  • FloraPro
  • FloraSelf
  • Florica
  • Floride
  • Forest City
  • Gardol
  • Golf
  • Grand Air
  • Granja
 
  • Oleo-Mac
  • Quality (for Quality Farm & Fleet)
    • Quality Farm & Fleet
  • Raiffeisentrac
  • Ranch King (for Mid-States Buying Group)
    • Ranch King Pro
  • Rasentraktor
 
  • Unico (for Southern States stores)
  • Uniropa
  • Univert
  • Val Garden
  • Vario
  • Verts Loisirs
  • Victa
  • Viking
  • Yard Works

[7]

References[edit]

  1. ^ MTD Products Inc. (PDF), Hoover's [dead link]
  2. ^ "MTD.(acquires Ryobi Limited's North America outdoor products business)". DSN Retailing Today. 
  3. ^ "Troy-Bilt Historical Review". The Pressure Washr Review. 
  4. ^ "Ryobi Outdoor Power Tools". MTD Support Center. 
  5. ^ "MTD France". MTD. 
  6. ^ "Remington Chainsaws and Polesaws". Remington Chainsaws and Polesaws. 
  7. ^ "Lawn & Garden Tractors by MTD". Tripod.com. 

External links[edit]