|Launched||1 November 2006|
|Owned by||MTV Oy|
|Audience share||1.0% (2009, )|
|Slogan||Miesten etuoikeus! ("Men's privilege!")|
|Formerly called||MTV3 MAX (2006-2013)|
(November 2002 - November 2006)
|Sister channel(s)||MTV3 (HD)
MTV Max HD
MTV Sport 1 (HD)
MTV Sport 2 (HD)
|dna Welho||Channel 92 (HD)|
|Canal Digital||Channel 13|
|dna Welho||Channel 149
Channel 202 (HD)
In November 2002, MTV3 announced the launch of a digital-only channel named MTV3+ for broadcasting mobile games and soap opera re-runs. They were granted a terrestrial minilicense and most of Finland's cable operators carried it.
The channel got a full license in January 2004 and with its possibilities, Formula 1, ice hockey's SM-liiga, Finnish Floorball League, boxing, ski jumping, alpine skiing and some other sports broadcasts were added to the channel's programming. But at the same time, the channel partially turned into a pay-TV channel with a one-time fee of €20 (for Formula 1 & SM-liiga, there was also an extra fee of €70 each). MTV3 used the old minilicense of MTV3+ to create another channel, MTV3+ Extra, which showed overtime periods of SM-liiga matches.
The channel did not focus solely on sports: movies, court sessions and live coverage of reality series were added, while the most notable broadcast was the Tony Halme drug trial in 2004.
On 1 November 2006, 4 years from the channel's beginning, MTV3+ was quit with a very small notice of 28 hours. The channel got replaced by four new pay-TV channels, MTV3 MAX, MTV3 Fakta, Sub Leffa and Sub Juniori.
- Formula One
- Formula BMW
- Porsche Supercup
- Top Gear
- Fifth Gear
- Documentaries branded as MAX.doc
Contact sports (branded as MAX Fight)
- WWE PPV events
- WWE NXT
- WWE Raw
- WWE SmackDown
- It's Showtime
- Fight Festival
- Boxing Night
MTV3's Formula One Team
- Oskari Saari - Provides race commentary for live broadcasts. Matti Kyllönen has previously provided commentary for the hour-long race summary shown on MTV3.
- Erkki Mustakari - Reporter and interviewer as well as occasional co-commentator with Saari (such as replacing Jyrki Järvilehto in 2010).
- Timo Pulkkinen - On-track reporter and interviewer for races. Also occasional commentator for Friday practice sessions.
- Mika Salo - Saari's new co-commentator in 2011.
- Sandell, Lena; Lamberg, Anna-Leena (2010-02-03). "Television viewing in Finland 2009" (PDF). Finnpanel. Retrieved 3 August 2011.
- MTV Max – Official site (Finnish)