The MTV Africa Music Awards was conceived and created by the SVP and MD of the Network in Africa, Alex Okosi (the man behind the launch of MTV into Africa in 2005) and Jandre Louw, the Head of Events for MTV Networks in Africa at the time.  Originally African artists were awarded an MTV Europe Music Award voted by MTV Base Africa viewers for Best African artist in the 2006 and 2007MTV Europe Music Awards. The first awards show was held at the Velodrome, Abuja in Nigeria on 22 November 2008 and was broadcast around the world on November 29 in conjunction with Airtel and local television channels in Africa. The show was hosted by Trevor Nelson. The awards were preceded by four concerts celebrating the musicians nominated for the awards. There were concerts featuring international and local nominees, which took place in Johannesburg, South Africa on November 5, Nairobi, Kenya on November 9, the Democratic Republic of the Congo on November 13 and Lagos, Nigeria on November 15, 2008. The Award categories included Artist of the Year, Best Alternative, Best Female, Best Group, Best Hip-Hop, Best Live Performance, Best Male, Best New Act, Best R&B, Video of the Year and the MY Video Award which allows viewers to make their own version of a music video. The 2009 event was hosted by Nairobi, Kenya at the Moi International Sports Centre, On the 10th of October 2009 and will Broadcast on the 17th of October 2009 on MTV base Africa. The 2010 MTV Africa Music Awards saw MTV change some award categories to better reflect the music of the entire continent, hence creating awards for Best Anglophone, Best Lusophone and Best Francophone artists. The 2010 Awards will take place at the Eko Expo Hall, Lagos on 11 December 2010 and will broadcast around the world on MTV media platforms including MTV base (DStv Channel 322)and partner stations in Africa. After a 3 year hiatus, Viacom International Media Networks Africa announced that the MTV Africa Music Awards KwaZulu-Natal supported by Absolut would return on 7 June 2014. The event took place at the ICC, Durban, KwaZulu-Natal. On 21 May 2014, MTV Base confirmed that the fifth edition of the MAMA would take place in Durban, KwaZulu-Natal on 18 July 2015.