MTV Base (UK & Ireland)

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MTV Base
MTV Base logo used in the UK and Ireland since 2017.
Launched 1 July 1999
Owned by Viacom International Media Networks Europe
Picture format 16:9, 576i (SDTV)
Audience share UK:
0.02% (May 2017 (2017-05), BARB)
Country United Kingdom
Language English
Broadcast area United Kingdom and Ireland
Headquarters London, United Kingdom
Sister channel(s)
Website mtv.co.uk/mtv-base
Availability
Satellite
Sky (UK & Ireland) Channel 351
Cable
Virgin Media (UK) Channel 313
Virgin Media (Ireland) Channel 704
WightFibre Channel 98
IPTV
TalkTalk TV Channel 539

MTV Base (also sometimes, but very rarely known as MTV Raps) is a music and general entertainment channel from Viacom International Media Networks Europe. The channel focuses primarily on music from the world of Hip Hop, R'n'B, Reggae, Soul and Urban. Available in the United Kingdom and Ireland on subscription satellite and digital television services.

Concept and expansion[edit]

The MTV Base brand first launched in the United Kingdom and in Ireland on 1 July 1999, later launching in other European territories such as the Netherlands and Germany. The channel was previously available in the Netherlands, Germany, Russia, France and other European countries but was replaced by MTV Dance in some territories from March 2008.

MTV Base began broadcasting in widescreen on 28 March 2012.

A European version will launch in 2015.[1]

Expansion into Africa[edit]

MTV Base Africa launched in February 2005 throughout the African continent.

On 3 July 2013 Viacom International Media Networks (Africa) launched an opt-out feed of MTV Base Africa in South Africa. This opt-out feed is called MTV South Africa.[2] The channel broadcasts MTV Base Africa into the territory with unique programming, advertising and sponsorship opportunities for South African audiences. The channel will increase localised South African content featuring artists and localised music programming with a South African theme, all other programming on MTV South Africa will air as simulcast of the existing MTV Base Africa channel. The channel is also served by a localised South African website (www.mtv.co.za) and mobile website (m.mtv.co.za). The opt-out feed will also feature local presenters.[3]

As of 2015, MTV Base South Africa is being marketed as MTV Africa.

Expansion into France[edit]

MTV Base in French-speaking territories launched on 21 December 2007.

The channel was replaced by French versions of MTV Hits and BET on 17 November 2015.

Current shows[edit]

  • The Official UK Urban Chart
  • Super Base Beats
  • Breaking Base
  • Hype Right Now
  • Big Beats & Future Hits!
  • On Repeat
  • IN CTRL
  • This Week's Most Played Top 40
  • 2 On
  • Love & Hip Hop

Logo history[edit]

See also[edit]

External links[edit]

References[edit]