MTV Brand New is a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands, Germany, and In Italy until 2011, when it was replaced by MTV Rocks. The Italian version of the channel launched on September 14, 2002; it then launched in the Netherlands on August 1, 2006. The German-speaking version of the channel launched in Germany, Austria and Switzerland on February 1, 2011.
MTV Brand New is derived from the hit pan-European MTV music show brand:new, which launched in 1999 on MTV's regional channels. The show was known as mtv:new on the MTV Europe, brand:neu on MTV Germany and brand:new on all other MTV channels in Europe. The show focused primarily on new music releases, cutting edge music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand-alone music channel in Italy in 2003. Since then MTV Networks Europe has begun to roll out localized Brand New channels since 2006.
MTV brand: new is a German Pay TV channel. The channel was announced by MTV Networks Germany ath the end of 2010. The channel launched on February 1, 2011. The channel is based in Berlin and features the best in music videos from newly established German and international acts. The channel airs back to back new music videos, the channel will also feature chart shows such as MTV Superchart.
Each January, MTV Brand New releases a poll of the same, listing the bands and singers that their viewers think will be the most successful during the coming year. Originally named Spanking New, the poll was introduced in 2008, where the winners were UK band In Case of Fire. Subsequent polls have been topped by acts such as Little Boots, Justin Bieber and Conor Maynard.