MTV Classic is a 24 hour music channel from Viacom International Media Networks Europe. The channel launched in the United Kingdom and Ireland on 1 July 1999 as VH1 Classic. The channel focuses on music videos and music specials from the 1960s onwards, sometimes featuring music videos and concert footage from as early as at least the 1940s, such as Bing Crosby's "White Christmas" from 1942. The channel has also occasionally aired videos from the early 2000s. "Video Killed the Radio Star" by The Buggles, the first video to air on the original MTV in 1981, was also the first music video to be played when the channel was rebranded as MTV Classic on 1 March 2010.
Since the rebrand, Viacom has rebranded other international channels as MTV Classic. On 1 May 2010, VH1 Australia was rebranded as MTV Classic and on 10 January 2011, MTV Networks Europe launched an Italian version of the same channel, replacing MTV Gold.
MTV Classic began broadcasting in widescreen on 6 March 2012.
Viacom occasionally rebrands MTV Classic to a different name to air different kinds of music.
MTV Xmas: From 23 November 2013 to 27 December 2013, the channel was temporarily rebranded as MTV Xmas, playing only Christmas-themed music. This has been repeated from 14 November 2014 to 26 December 2014.
MTV Summer: From 1 August 2014 to 1 September 2014, the channel was temporarily rebranded as MTV Summer, playing only summer-themed music. This has been repeated from 29 June 2015 to 3 August 2015, replacing MTV Pride.
MTV Love: From 29 January 2015 to 16 February 2015, the channel was temporarily rebranded as MTV Love, playing only love songs.
MTV Xmas logo from November to December 2013 and 2014
MTV Summer logo from August to September 2014
MTV Love logo from January to February 2015
MTV Pride logo from 27 and 28 June 2015
MTV Classic's on-air identity is similar to MTV's international identity. MTV Classic utilises the new MTV logo along with specially commissioned idents by ICC. These idents are also used on other MTV Classic channels around the world including MTV Classic Australia, which launched in May 2010.