MTV (European TV channel)

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MTV Europe
MTV logo
Launched1 August 1987; 31 years ago (1987-08-01)
Owned byViacom International Media Networks Europe
Broadcast areaSome European countries
HeadquartersLondon
Warsaw

MTV (sometimes called MTV Europe) is a pan-European pay television network launched on 1 August 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent. Today, the channel only serves a selection of European countries as Viacom International Media Networks Europe began to regionalise its network in 1997.

MTV began as MTV Europe under a co-operative agreement between Viacom, BT and Robert Maxwell, which lasted until 1991 when Viacom took over full ownership.[1] MTV is wholly owned and operated by Viacom International Media Networks Europe.

Since its premiere, MTV revolutionized the music industry. Slogans such as "I want my MTV!" became embedded in the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.

History[edit]

1987-1997 - One MTV for the whole of Europe[edit]

From its launch in 1987 and until its break-up into different MTV stations across Europe in 1997, MTV Europe became famous for its VJs who came from all over Europe (plus Pip Dann, a New Zealander), who used to introduce videos and programs round the clock in English.

1997-2010 - The regionalization of MTV in Europe[edit]

In 1997, MTV Networks Europe began to regionalize its MTV feed in a number of areas in Europe.

  • In March 1997, MTV Central (Central as in Central Europe) was launched as a German-speaking MTV music channel available in Germany and Austria. It was initially broadcast out of Hamburg before moving to Munich and finally Berlin. MTV Central later was renamed MTV Germany.
  • On 1 July 1997, MTV UK & Ireland launched, followed by MTV Italia in September. MTV Nordic for Scandinavia launched in June 1998 and MTV Russia for Russia launched on 25 September 1998. Since 2000, MTV Networks Europe launched other regional channels across the continent. MTVF for France launched in June, followed by MTV Polska in July and both MTV España and MTV NL in September.[3]
  • In May 2002, the channel re-branded as 'MTV European'. In August 2007, it moved its editorial base from London to Warsaw, Poland, though still beaming its signal from MTV Networks Europe's London headquarters.

2010-present[edit]

  • Prior to 1 August 2010, MTV provided a unique mix of popular culture programming along with music videos.
  • As of 1 August 2010, European's MTV has controversially removed its core music programming and replaced it with reality based programming from the US MTV channel.[4][5]
  • MTV is aimed at viewers aged around 16-35, it reaches more than 100 million households in 43 territories.
  • The channels broadcast centre is located in Prague, Czech Republic[6] (previously London) and programming produced at MTV Networks headquarters in Warsaw, Poland.
  • In July 2011, MTV rebranded its channel utilizing a new logo and idents.
  • In August 2012, MTV suspended from programing all of the broadcast charts.
  • In January 2013, three charts are back on MTV - Hitlist UK, Base Chart and Dance Floor Chart
  • In Summer 2015, MTV rebranded the channels identity focusing on MTVBump.com initiative and allowing more social friendly idents created by MTV viewers.
  • In December 2017, MTV received a new on-air look similar to the Latin American MTV and Brazilian MTV which launched in August. Other local MTV channels across Europe began to use a similar on-air branding also.
  • In June 2018 MTV removed MTV Only hits and replaced it with M is for Music (through the morning until 7 am with MTV Breakfast Club).

Distribution[edit]

As of 2018, MTV Europe serves the following territories:[citation needed]

The Pan-European MTV is also broadcast in a number of African countries including South Africa, alongside local MTV Base Africa, MTV Portugal and MTV France. MTV European is distributed across Europe via satellite, cable, and terrestrial television.

Free-to-air satellite transmissions[edit]

MTV Germany was available FTA on Astra 19,2E, but it became encrypted on January 1, 2011. Until August 2015 the Italian MTV-station was free to air available on Eutelsat 12 West A. However, with the take-over of Sky Italia of this channel, it has been rebranded TV8. MTV Italia has become an exclusive Sky-channel only for subscribers. On December 23, 2017 MTV in Germany, Austria, and Switzerland became available on free-to-air services.

Shows[edit]

Local Shows

  • MTV Euro Top Chart
  • MTV Breakfast Club (since 4th June 2018)
  • M is for Music (since 4th June 2018)
  • MTV Only Hits (until 4th June 2018)
  • MTV Movies
  • MTV Asks

Former Local Shows

Award Shows and Live Music Specials

Pan-International

Former shows[edit]

Past VJs[edit]

Logos[edit]

See also[edit]

References[edit]

  1. ^ Viacom Gets MTV Europe - New York Times
  2. ^ Chalaby, Jean K. (2009). Transnational Television in Europe: Reconfiguring Global Communications Networks. I.B.Tauris. p. 29. ISBN 9780857717474.
  3. ^ Chalaby, Jean K. (2009). Transnational Television in Europe: Reconfiguring Global Communications Networks. I.B.Tauris. p. 210. ISBN 9780857717474.
  4. ^ "Mtv europe dropping long time shows". digitalspy.co.uk.
  5. ^ "New AUGUST schedules for MTV European". MTV European website. Archived from the original on 13 February 2013. Retrieved 11 January 2014.
  6. ^ "MTV EMA". EMA.MTV.

External links[edit]