MTV Europe

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MTV Europe
MTV logo
Launched 1 August 1987; 30 years ago (1987-08-01)
Owned by Viacom International Media Networks Europe
Broadcast area Some European countries
Headquarters London

MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on 1 August 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent. Today, the channel only serves a selection of European countries as Viacom International Media Networks Europe began to regionalise its network in 1997.

MTV Europe was begun under a co-operative agreement between Viacom and BT, which lasted until 1991 when Viacom took over full ownership.[1] MTV Europe is wholly owned and operated by Viacom International Media Networks Europe.

Since its premiere, MTV revolutionized the music industry. Slogans such as "I want my MTV!" became embedded in the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.


1987-1997 - One MTV for the whole of Europe[edit]

From its launch in 1987 and until its break-up into different MTV stations across Europe in 1997, MTV Europe became famous for its VJs who came from all over Europe (plus Pip Dann, a New Zealander), who used to introduce videos and programs round the clock in English.

1997-2010 - The regionalization of MTV in Europe[edit]

In 1997, MTV Networks Europe began to regionalize its MTV feed in a number of areas in Europe.

  • In March 1997, MTV Central (Central as in Central Europe) was launched as a German-speaking MTV music channel available in Germany and Austria. It was initially broadcast out of Hamburg before moving to Munich and finally Berlin. MTV Central later was renamed MTV Germany.
  • On 1 July 1997 MTV UK & Ireland launched, followed by MTV Italia in September. MTV Nordic for Scandinavia launched in June 1998 and MTV Russia for Russia launched on 25 September 1998. Since 2000, MTV Networks Europe launched other regional channels across the continent.
  • In May 2002, the channel re-branded as 'MTV European'. In August 2007, it moved its editorial base from London to Warsaw, Poland, though still beaming its signal from MTV Networks Europe's London headquarters.


  • Prior to 1 August 2010, MTV Europe provided a unique mix of popular culture programming along with music videos.
  • As of 1 August 2010, MTV Europe has controversially removed its core music programming and replaced it with reality based programming from MTV US.[2][3]
  • MTV Europe is aimed at viewers aged around 16-35, it reaches more than 100 million households in 43 territories.
  • The channels broadcast centre is located in Prague, Czech Republic[4] (previously London) and programming produced at MTV Networks headquarters in Warsaw, Poland.
  • In July 2011, MTV Europe rebranded its channel utilizing a new logo and idents.
  • In August 2012, MTV Europe suspended from programing all of the broadcast charts.
  • In January 2013, three charts are back on MTV Europe - Hitlist UK, Base Chart and Dance Floor Chart
  • In Summer 2015, MTV Europe rebranded the channels identity focusing on initiative and allowing more social friendly idents created by MTV viewers.
  • In December 2017, MTV Europe received a new on-air look similar to MTV Latin America and MTV Brazil which launched in August. Other local MTV channels across Europe began to use a similar on-air branding also.


As of 2018, MTV Europe serves the following territories:

MTV Europe is also broadcast in a number of African countries including South Africa, alongside local MTV Base Africa, MTV Portugal and MTV France. MTV European is distributed across Europe via satellite, cable, and terrestrial television.

Free-to-air satellite transmissions[edit]

MTV Germany was available FTA on Astra 19,2E, but it became encrypted on January 1, 2011. Until August 2015 the Italian MTV-station was free to air available on Eutelsat 12 West A. However, with the take-over of Sky Italia of this channel, it has been rebranded TV8. MTV Italia has become an exclusive Sky-channel only for subscribers. On December 23, 2017 MTV in Germany, Austria, and Switzerland became available on free-to-air services.


Local Shows

  • MTV Euro Top Chart
  • MTV Only Hits
  • MTV Movies
  • MTV Asks

Former Local Shows

Award Shows and Live Music Specials


Former shows[edit]

Past VJs[edit]


See also[edit]


  1. ^ Viacom Gets MTV Europe - New York Times
  2. ^ "Mtv europe dropping long time shows". 
  3. ^ "New AUGUST schedules for MTV European". MTV European website. Archived from the original on 13 February 2013. Retrieved 11 January 2014. 
  4. ^ "MTV EMA". EMA.MTV. 

External links[edit]