MTV Lithuania & Latvia

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MTV Lithuania & Latvia
MTV Logo.svg
MTV logo
Launched September 4, 2006
January 2009again
Closed November 18, 2009
Owned by MTV Networks Europe / Ananey Communications Ltd.
Sister channel(s) MTV Estonia

MTV Lithuania & Latvia was a twenty-four-hour music and entertainment channel operated by MTV Networks Europe. The channel was originally formed in September 2006 at Lithuania, at January 2009 it got re-formed to double channel including both Lithuania and targeted audiences in Lithuania an[1]

Lithuania, Latvia and Estonia. MTV Networks Baltic launched three separate channels within the region in September, 2006. Initially, MTV Networks Baltic comprised MTV Lithuania, MTV Latvia and MTV Estonia. Due to financial difficulties with the region heightened by the global economic downturn. MTV Networks International merged MTV Latvia to form MTV Lithuania & Latvia in January 2009. MTV Estonia remained as stand alone channel.

  • The first video to air on MTV in the Baltic region was Justice vs. Simian – "We Are Your Friends".
  • In 2008, MTV Networks International signed a new licensing agreement with Israeli Communications company Ananey Communications to continue to operate and manage the MTV brand within the Baltic Region.[2]
  • The channel ceased broadcasting on November 18, 2009.[3]
  • As of November 18, 2009 MTV Europe has replaced MTV Baltic channels.
  • Lithuania receives MTV Europe and other Viacom international channels, distributed by "Starworks LT".


The channel combined local and international music, as well as MTV's trademark shows such as Pimp My Ride, Celebrity Deathmatch and Wildboyz which were shown with subtitles in Lithuanian. The network also aired local programmes as European Top 20, Baltic Top 20, Dance Floor Chart, MTV Oops and MTV Supermercado. Prior to closing, it had launched a reality show live from the MTV Lietuva headquarters, the humour show Baltish and Pimp My Ride Baltic were created by MTV Lietuva. Lithuanian MTV VJs are VJ Ugnė, VJ Jonas and twins VJ Artūras and VJ Robertas.

Local shows[edit]

Former local shows[edit]

Pan-European shows[edit]

Shows imported from MTV Networks US[edit]

Other shows[edit]

Other former shows[edit]

Other projects[edit]

Change in format[edit]

MTV Networks Europe originally launched separate MTV channels in Lithuania (MTV Lietuva) and Latvia (MTV Latvija) in September 2006. Both channels offered a mixture of local and international content. Due to the global recession and its impact on Latvia, MTV Networks Baltic merged both channels to form MTV Lietuva & Latvija this channel will operate for the foreseeable future until the economic crisis is rectified.[4] MTV Lietuva & Latvija and MTV Estonia ceased operations on November 18, 2009 and have been replaced by the original MTV Europe channel.


  • Mantas Stonkus
  • Jonas Bačelis

Past VJs[edit]

  • Ugnė Skonsmanaitė
  • Artūras Mediuška
  • Robertas Mediuška
  • DJ Sezzy
  • Orinta Servaitė
  • Silvija Vilkaitė
  • Tomas Sinickis
  • Andrius Afanasjev
  • Jurgis Didžiulis
  • Artūras Burnickis


External links[edit]