MTV Nordic was a pan-European cable television network launched on 5 June 1998. A 24-hour English-language network aimed at viewers in the Nordic countries and other European territories. Between 1998 and 2006 MTV Nordic served the majority of European territories (that did not have their own localized MTV channel) under the branding MTV Europe & Nordic. The majority of programming was hosted by presenters from the Nordic countries, mainly Sweden, Denmark and Norway. Additional veejays came from Israel, US, Ireland and the United Kingdom. The channel gradually began to localize in 2005 with the launch of MTV Denmark. Further in 2006 the relaunch of a pan-European MTV channel 'MTV European' and in September 2005 the launch of MTV Sweden, MTV Norway and MTV Finland resulted in the MTV Nordic ceasing as a brand.