MTV OMG

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MTV OMG
CountryUnited Kingdom and Ireland
Broadcast areaUnited Kingdom and Ireland
NetworkMTV (UK & Ireland)
HeadquartersLondon, England
Programming
Language(s)English
Picture format576i 16:9 SDTV
Ownership
OwnerViacomCBS Networks UK & Australia
Sister channels
History
Launched1 March 2018
Closed20 July 2020
Links
Websitemtv.co.uk/mtv-omg
Availability
Cable
Virgin Media
(UK)
Channel 318
Virgin Media IrelandChannel 709
Satellite
Sky
(UK & Ireland)
Channel 351

MTV OMG was a British pay television music channel operated by ViacomCBS Networks UK & Australia. It launched on 1 March 2018, replacing free-to-air sister music channel Viva.[1][2] The audience profile on Sky Media showed that the channel had a 60/40 viewer bias in favor of women.[3] The channel aired its own weekly OMG Top 20 charts, which were chosen by the channel.[4]

History[edit]

The network launched on 1 March 2018, one month after Viva's discontinuation, with a love song-focused video playlist branded as MTV Love airing throughout February. In July 2018, MTV OMG was temporarily renamed MTV Pride to coincide with Pride in London, which celebrates the LGBT+ community. Before 2018, this temporary renaming was carried out on its sister channel MTV Classic.

The channel, along with Club MTV and MTV Rocks, closed permanently on 20 July 2020, folding the channel space that had been established by TMF in October 2002.[5] The last music video played on the channel was "Thank You for the Music" by ABBA.

References[edit]

  1. ^ Hanley, James. "OMG! MTV to launch new music channel". www.musicweek.com. Retrieved 26 May 2018.
  2. ^ "introducing mtv omg our brand new music channel!". www.mtv.co.uk. Retrieved 26 May 2018.
  3. ^ "Channel profile: MTV OMG". www.skymedia.co.uk. Retrieved 26 May 2018.
  4. ^ "introducing mtv omg our brand new music channel!". www.mtv.co.uk. Retrieved 26 May 2018.
  5. ^ Wilkes, Neil (13 July 2020). "MTV to close three UK channels next week". Media Mole. Archived from the original on 30 August 2020. Retrieved 13 July 2020.

External links[edit]