MTV Pinoy

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MTV Pinoy
MTV Logo 2010.svg
Launched February 14, 2014
Owned by Viacom International Media Networks Asia
Viva Entertainment
(Cable BOSS Inc.)
Picture format 480i (SDTV)
Country Philippines
Language Filipino, English
Broadcast area Philippines
Headquarters Quezon City and Ortigas Center, Pasig City, Philippines
Formerly called MTV Philippines (1992-2010)
Sister channel(s) Through Viacom:
MTV Asia, Nickelodeon Philippines (independently), Comedy Central Asia
Through Viva:
Pinoy Box Office, Viva TV, TMC, Sari-Sari Channel
Availability
Satellite
Cignal Channel 80
Dream Satellite TV Channel 9
Sky Direct TBA
Cable
SkyCable Channel 71 (Digital)
Destiny Cable Channel 47 (Analog)
Channel 71 (Digital)
Cablelink Channel 7
Parasat Cable TV Channel 26
Mindanao Cable Channel 28 (Digital)

MTV Pinoy is a 24-hour music/entertainment television network owned by Viacom International Media Networks Asia (a division of Viacom International Media Networks), with a partnership with Viva Entertainment to collaborate on local productions, events, marketing and advertising sales.

The network started its initial broadcast last February 14, 2014. It operates from 4pm to 1am when the channel switched to MTV Asia feed.[1][2][3][4]

On December 1, 2014, MTV Pinoy extended its new shows (MTV Halo-Halo Hits, MTV OK Pop, MTV Today's Top 10, MTV Idol, MTV Ko, MTV Hashtags, MTV Sing and MTV Pwesto) and it became a full broadcast using the MTV Pinoy feed. However, only live events and specials (except Nickelodeon Kids Choice Awards), and a few of its programs, still simulcast from the MTV Asia feed. J-Pop shows will no longer air on MTV Pinoy.

Background[edit]

History[edit]

Main article: MTV Philippines

Prior to its relaunch, it was first known as MTV Philippines and was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation, then transferred to a new partnership with All Youth Channels, Inc. which began on March 1, 2007. Its broadcast started in May 1992, with MTV Networks Asia providing much of the broadcast content, and NBC provided the infrastructure. The network was once located at The Fort in Fort Bonifacio, Taguig City and at Silver City in Frontera Verde, Ortigas Avenue, Pasig City.[5] The channel was closed on February 15, 2010 when Francis Lumen, the president and CEO of All Youth Channels Inc., decided not to renew the contract for the channel's broadcast extension. Its shutdown started with the music video played 11 minutes before midnight, "Video Killed the Radio Star" by The Buggles, which was the very first music video ever played at the launch of MTV in the United States on August 1, 1981.[6][7] After the closure, it reverted to its original channel, MTV Southeast Asia, and MTV in the Philippines remained on hiatus.

Formation[edit]

Prior to the return of MTV to the Philippines, executive vice president and managing director of Viacom International Media Networks Asia Indra Suharjono decided to bring back MTV Philippines almost after a four-year hiatus since 2010. She stated that ever since she made channels such as Nickelodeon, Comedy Central, and specifically MTV Live available in the country, she sought to launch MTV again for the sake of young Filipino people and the importance of the Philippine music industry.[3][4]

On November 5, 2013, it was announced that VIMN Asia was looking for partnership for the re-launch. Suharjono asked first to make amends for agreement to VIVA Entertainment founder, chairman and CEO Vic Del Rosario Jr., but later confirmed that VIVA would partner with MTV to collaborate on local production, on-ground events, marketing and advertising sales.[3] After finding a new partnership in Viva Communications, the new channel made a major overhaul, and was reintroduced to the country as MTV Pinoy.[3][4]

On February 14, 2014 at 04:00 P.M., MTV Pinoy started its commercial operations with its first program, MTV Halo-Halo with VJ Sam. "Dear Lonely" performed by Zia Quizon was the first music video aired on MTV Pinoy. In February 2016, MTV Pinoy's MTV Top 20 Pilipinas, hosted by VJ Aryanna, started airing every Saturday nights on TV5.[8] This happened after the appointment of Viva's CEO Vic Del Rosario's as the network's chief entertainment strategist and followed by Viva takes over the dissolved TV5's main Entertainment department.

MTV Pinoy has extended its coverage to over 1.22 million Filipino households all over the country since its initial broadcast.[2]

VJs[edit]

The new VJs have been introduced in this new MTV format. All of them are talents of Viva.[1]

  • VJ Andre (Andre Paras)
  • VJ Aryanna (Aryanna Epperson)
  • VJ Josh (Josh Padilla)
  • VJ Katarina (Katarina Rodriguez)
  • VJ Kito (Kito Romualdez)
  • VJ Sam (Sam Pinto)
  • VJ Schneider (Chris Schneider)
  • VJ Shy (Shy Carlos)
  • VJ Yassi (Yassi Pressman)

Programs[edit]

  • MTV Halo-Halo[9]
  • MTV Hashtags
  • MTV Idol
  • MTV Ko
  • MTV Pwesto
  • MTV Sing
  • MTV Today's Top 10
  • MTV Top 10 International
  • MTV Top 10 Pilipinas
  • MTV Top 20 International
  • MTV Top 20 Pilipinas (also aired on TV5)
  • OK Pop
  • The OPM Show
  • Pinoy Beats
  • Pinoy Pop
  • Playlist
  • Rock On Pinas!
  • Senti
  • ShoutOut
  • Throwback

See also[edit]

References[edit]

  1. ^ a b Niña Sandejas (2013-12-29). "MTV returns to PH as MTV Pinoy". Yahoo! Philippines. Retrieved 2013-12-30. 
  2. ^ a b Oliver Bayani (2013-11-05). "MTV Philippines to return as MTV Pinoy in 2014". Marketing. Retrieved 2013-12-30. 
  3. ^ a b c d "VIMN And Viva Communications Collaborate To Launch MTV Pinoy". Casbaa. 2013-11-05. Retrieved 2013-12-30. 
  4. ^ a b c Louise Duffy (2013-11-05). "VIMN Asia and Viva to launch MTV Pinoy". Rapid TV News. Retrieved 2013-12-30. 
  5. ^ MTV Philippines studios at The Fort (Cache)
  6. ^ MTV Philippines ceased airing on February 16, 2010. retrieved via pinoyrockcentral.com 02-16-2010
  7. ^ MTV Philippines Goes Off Air
  8. ^ "‘MTV TOP 20 PILIPINAS’ Premieres on TV5". Showbiz Ninja. Retrieved February 1, 2016. 
  9. ^ "The MTV Pinoy VJs". Philippine Star. 2014-02-08. Retrieved 2014-02-08. 

External links[edit]