MTV Pinoy

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MTV Pinoy
MTV Logo 2010.svg
Launched February 14, 2014
Owned by MTV Networks Asia Pacific
Viva Entertainment
(Cable BOSS Inc.)
Picture format 1080i (HDTV)
480i (SDTV)
Country Philippines
Language Filipino, English
Broadcast area Philippines
Headquarters Quezon City and Ortigas Center, Pasig City, Philippines
Formerly called MTV Philippines (1992-2010)
Sister channel(s) Through Viacom:
MTV Asia, Nickelodeon Philippines (independently), Comedy Central Asia
Through Viva:
Pinoy Box Office, Viva TV, Tagalized Movie Channel
Cignal Digital TV Channel 80
Dream Satellite TV Channel 9
SkyCable Channel 71 (Digital)
Destiny Cable Channel 47 (Analog)
Channel 71 (Digital)
Cablelink Channel 7
Parasat Cable TV Channel 26
Mindanao Cable Channel 28 (Digital)

MTV Pinoy is a 24-hour music/entertainment television network owned by MTV Networks Asia Pacific (a division of Viacom International Media Networks Asia), with a partnership with Viva Communications to start collaborating on local productions, events, marketing and advertising sales.

The network started its initial broadcast last February 14, 2014 and it operates from 4pm to 1am when the channel switched to MTV Asia feed.[1][2][3][4]

On December 1, 2014, MTV Pinoy extends to its new shows (MTV Halo-Halo Hits, MTV OK Pop, MTV Today's Top 10, MTV Idol, MTV Ko, MTV Hashtags, MTV Sing and MTV Pwesto) and it will became a full broadcast using the MTV Pinoy feed however only few of its programs (although J-Pop shows will no longer airing on MTV Pinoy) as well as live events and specials (except Nickelodeon Kids Choice Awards) simulcast from MTV Asia feed.



MTV Pinoy, in its last incarnation, was first known as MTV Philippines and was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation (under its flagship free-to-air station on UHF 41 dial (under the calls, DZRU-TV, which is now called DWNB-TV, under broadcasting as AksyonTV of TV5 Network, Inc. (then ABC Development Corporation) since 2011) from 2001-06), then transferred to a new partnership with All Youth Channels, Inc. which began on March 1, 2007. Its broadcast started in May 1992, MTV Networks Asia provided much of the broadcast content, while NBC provided the infrastructure. The network was once located at The Fort in Fort Bonifacio, Makati City and at Silver City in Frontera Verde, Ortigas Avenue, Pasig City.[5] The channel was closed on February 15, 2010 when Francis Lumen, the president & CEO of All Youth Channels Inc., decided not to renew the contract for the channel's broadcast extension. Its shutdown started with the music video played 11 minutes before midnight, "Video Killed the Radio Star" by The Buggles, which was the very first music video ever played during the launch of MTV in the United States back on August 1, 1981.[6][7] After the closure, it had reverted to its original channel, MTV Southeast Asia and MTV in the Philippines remained on hiatus.


Prior to the return of MTV to the Philippines, plans were discussed when executive vice president and managing director of Viacom International Media Networks Asia Indra Suharjono decided to bring back MTV Philippines almost after a four-year hiatus since 2010. She stated that ever since she made her channels such as Nickelodeon, Comedy Central, and specifically MTV Live available in the country, she sought to put her heart on launching MTV back for the sake of young Filipino people and the importance of the Philippine music industry.[3][4]

On November 5, 2013, it was announced that VIMN Asia is looking for partnership for the re-launch. Suharjono asked first to make amends for agreement to VIVA Entertainment founder, chairman and CEO Vic Del Rosario Jr. but lately confirmed that VIVA will be partnering MTV to collaborate on local production, on-ground events, marketing and advertising sales.[3] After finding a new partnership in Viva Communications, the plan now is to localize all programming unlike the previous iteration, which aired only canned shows, and re-branding its name, from MTV Philippines changed to MTV Pinoy.[3][4]

Last February 14, 2014 at exactly 04:00 P.M., MTV Pinoy started its commercial operations with its first program MTV Halo-Halo with VJ Sam. "Dear Lonely" performed by Zia Quizon is the first music video to be aired on MTV Pinoy.

MTV Pinoy reached its coverage to over 1.22 million Filipino households all over the country since its initial broadcast.[2]


The new VJs have been introduced in this new MTV format. :[1]

  • VJ Sam (Sam Pinto)
  • VJ Yassi (Yassi Pressman)
  • VJ Andre (Andre Paras)
  • VJ Josh (Josh Padilla)
  • VJ Shy (Shy Carlos)
  • VJ Schneider (Chris Schneider)
  • VJ Aryanna (Aryanna Epperson)
  • VJ Kito (Kito Romualdez)
  • VJ Katarina (Katarina Rodriguez)


  • Halo Halo[8]
  • MTV Top 10 International
  • MTV Top 20 International
  • MTV Top 10 Pilipinas
  • MTV Top 20 Pilipinas
  • MTV Today's Top 10
  • MTV Sing
  • MTV Idol
  • MTV Ko
  • MTV Hashtags
  • MTV Pwesto
  • Pinoy Beats
  • Rock On Pinas!
  • Senti
  • ShoutOut
  • Throwback
  • The OPM Show
  • Pinoy Pop
  • Playlist
  • OK Pop

See also[edit]


  1. ^ a b Niña Sandejas (2013-12-29). "MTV returns to PH as MTV Pinoy". Yahoo! Philippines. Retrieved 2013-12-30. 
  2. ^ a b Oliver Bayani (2013-11-05). "MTV Philippines to return as MTV Pinoy in 2014". Marketing. Retrieved 2013-12-30. 
  3. ^ a b c d "VIMN And Viva Communications Collaborate To Launch MTV Pinoy". Casbaa. 2013-11-05. Retrieved 2013-12-30. 
  4. ^ a b c Louise Duffy (2013-11-05). "VIMN Asia and Viva to launch MTV Pinoy". Rapid TV News. Retrieved 2013-12-30. 
  5. ^ MTV Philippines studios at The Fort (Cache)
  6. ^ MTV Philippines ceased airing on February 16, 2010. retrieved via 02-16-2010
  7. ^ MTV Philippines Goes Off Air
  8. ^ "The MTV Pinoy VJs". Philippine Star. 2014-02-08. Retrieved 2014-02-08. 

External links[edit]