MTV Switzerland, is a localised version of MTV for the German-Swiss market. The channel began as an opt-out feed of MTV Central in 2004 featuring localized advertising and sponsorship, but as of April 2009 the channel will feature more local programming. Following the ceasing of VIVA Switzerland, MTV Switzerland was relaunched in April 2009 with more localized features to coincide ina dedicated website MTV.ch was launched in January 2010, alongside new music programming including a Swiss-German version of Brand New (Brand: neu). VIVA Switzerland was later revived in 2012.
The majority of programming on MTV Switzerland is either a simulcast or delayed simulcast of MTV Germany with localized advertising, sponsorship, promos and events highlights relevant to the German-Swiss market.
MTV.ch features the localized album and singles chart.