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MVMT Watches

From Wikipedia, the free encyclopedia
MVMT Watches Inc.
Type of businessWatches
FoundedJune 2013
Headquarters5454 Beethoven Street, Los Angeles, California[1]

MVMT Watches Inc. (pronounced "movement")[1] (or simply MVMT) is an American watchmaker that sells quartz watches,[2] as well as sunglasses and other accessories.[1] The company was founded in June 2013 and was acquired by Movado in August 2018.



The word "MVMT" is a play-on-words, denoting both the movement of time and people, as well as the movement component of a watch.[3]



MVMT was co-founded in June 2013 by college dropouts Jake Kassan and Kramer LaPlante. They raised more than $290,000 for MVMT through two crowdfunding campaigns on Indiegogo.[4][5][6]

MVMT started selling sunglasses in 2016[4] and was acquired by watchmaker Movado in August 2018 for over $100 million, possibly reaching $200 million depending on performance.[6][7]

Userbase and sales


According to MVMT, in 2017, 88% of their users were under 34 years old and 45% were under 24.[8]

By December 2016, the company had sold over 600,000 watches[4] and was estimated to have sold over 1 million watches by September 2018.[3]


  1. ^ a b c "Company Overview of MVMT Watches Inc". Bloomberg L.P. Archived from the original on 2019-04-01. Retrieved 2019-04-01.
  2. ^ Biggs, John (2018-08-17). "Movado Group acquires watch startup MVMT". TechCrunch. Retrieved 2019-04-01.
  3. ^ a b Emmer, Marc (2018-09-10). "The 7 Strategies That Helped These 2 College Dropouts Build a $100 Million Millennial Brand". Inc.com. Retrieved 2019-04-02.
  4. ^ a b c Clifford, Catherine (2016-12-02). "How two 25-year-old college dropouts built a watch company that made $60 million this year". CNBC. Retrieved 2019-04-01.
  5. ^ Watson, Charles (2016-05-27). "How MVMT is Disrupting the $60b Watch Industry". MVMT. Archived from the original on 2016-06-20. Retrieved 2019-04-01.
  6. ^ a b Bates, Rob (2018-08-16). "Movado to Pay More Than $100 Million for MVMT". JCK. Retrieved 2019-04-01.
  7. ^ Biggs, John (2018-08-17). "Movado Group acquires watch startup MVMT". TechCrunch. Retrieved 2019-04-01.
  8. ^ Williams, Alex (2017-10-30). "A Watch Brand by and for Millennials". The New York Times. ISSN 0362-4331. Retrieved 2021-03-09.