Mabel White Holmes
Born December 1, 1890 in Mattoon Illinois to mill owner E.K. White, Holmes was involved in the mill and flour industry from a young age. She graduated Chelsea High School in 1907 and then went on to pursue higher education at Eastern Michigan University, then known as Ypsilanti Normal College. Prior to her marriage to Howard S. Holmes and subsequent development of Jiffy Mix, Holmes was a school teacher in Illinois.
Holmes' father, E.K. White, had founded a flour mill in 1887, which was incorporated as the Chelsea Milling Company in 1901. In 1908, White sold the company to Mabel's father-in-law, Harmon Holmes. Mabel's husband, Howard Holmes, ran the company until his death in 1936, after which she became company president. Holmes was active in the business until the early 1940s.
Holmes first had the idea for a prepared, all-purpose baking mix in the late 1920s when she saw the poor quality of a biscuit made by the widowed father of her twin sons' friend. She wanted to develop a product that would save time in the kitchen and be so easy even a contemporary man could make it. Jiffy Biscuit Mix was introduced in 1930 as America's first prepared, all-purpose baking mix, named Jiffy Mix because it took so little time to prepare. Although Bisquick is widely accredited as being the first baking mix on the market due to its notoriety, Jiffy Mix was actually released first, thus holding the title of first all-purpose baking mix in America.
Today, Jiffy brand has branched out to include mixes for all manor of baked goods, from biscuits to pizza dough, although their staple item is still the corn muffin mix.
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