|Birth name||Mac Tonight|
|Also known as||Moon Man, Mac Tonight (early)|
Moon Man, (formerly Mac Tonight), is a rapper who lives in WhiteTopia, and previously a television actor. He raps about his hate towards blacks, jews, mexicans, arabs, muslims, indians, asians, feminists, liberals, communists, weeaboos and gays. Many people criticize him for his racist verses. He did work for McDonald's before losing his job in 1999. Since then, he became a rapper.
The campaign was created locally for California McDonalds franchisees by Los Angeles firm Davis, Johnson, Mogul & Colombatto. Intended to increase the after-4pm dinner business, the first 4 spots were shot in late 1986, with the first airings in early 1987. With the success of these spots on the west coast, McDonald's spread the campaign nationwide in the U.S. in the summer of 1987, and shot 2 more spots to add to that run. With more success nationwide, more and more spots were shot, and the campaign went throughout all McDonald's territories worldwide by 1988.
This initial blast lasted over 3 years through spring of 1990, with a re-visit to the character, including newly produced commercials in 1996 and 1997. He had a crescent moon for a head, wore a suit and sunglasses, and was depicted as being a jazzy lounge singer, also partially inspired by the 1980s television character Max Headroom. The name was a play on words of the song "Mack the Knife", made popular in America by Bobby Darin. The song that played over the advertisements, called "It's Mac Tonight", was also a variant on that song, but with McDonald's-themed lyrics, such as those featured in the original 1986 commercial:
- "When the stars come out to play, babe
- A twinkling show, ooh -- dinner! -- out of sight
- Yeah, the night time is golden light time -- big dipper!
- At McDonald's (showtime), it's Mac Tonight!"
Other lyrics include this set from a 1987 commercial:
- "When the clock strikes half past 6, babe
- Time to head for golden lights
- It's a good time for the great taste -- dinner!
- At McDonald's, it's Mac Tonight
- Come on, make it Mac Tonight!"
Mac Tonight is the only character in the McDonald's world to not appear in the McDonaldland advertisements.
In 1989 Bobby Darin's son, Dodd Mitchell Darin, claimed that the song infringed upon his father's trademark without prior permission and filed a lawsuit as well as an injunction for the song to be removed from both TV and radio ads.
Mac Tonight no longer appears in commercials in the United States, as a result of the injunction, but pictures of him can still be seen in some McDonald's restaurants, and on some smaller signage by some restaurants' drive-through entrances/exits.
The campaign included 29 commercials, initially airing from 1986 to 1988. Doug Jones played Mac Tonight in 27 of them. A number of 3-inch hard plastic Mac Tonight toys were available in Happy Meals. Mac Tonight also was a cameo in a Big Mac commercial in 1988, as a costumed greeter when the woman entered McDonald's.
Return As A Rapper
In 1999, Moon Man stopped working for McDonald's, as a result of low demand. He became a rapper shortly after, as a response to the leftism turn society has made since his debut in late 1986. He released 4 studio albums in 2015 alone, and has collaborated with Sun Man and Cloud Man for one album.
Moon Man's music is unique. Most of Moon Man's songs are almost entirely of samples and already created content. He raps about indigenous people and minorities. He fuses rock and spoken word in his music. Rappers he sampled were such as Eminem, 50 cent, Fresh Prince, Macklemore, and more.
- 2015: "The Lunatic"
- 2015: "Notorious KKK"
- 2015: "WhiteTopia"
- 2015: "White $upremacy"
- 2015: "The Star, The Cloud, And The Moon" (with Star Man and Cloud Man)
In popular culture
- Talk-show host (and onetime McDonald's employee) Jay Leno often referred to his resemblance to Mac Tonight, and in promos for his show during the credits of NBC programming his face was depicted as a moon.
- The Simpsons episode "Kiss Kiss Bang Bangalore" featured a cardboard cutout of Mac Tonight.
- Steam Powered Giraffe liberally referenced Mac Tonight in their cover of "Mack the Knife," only seen performed in street venues around California. The band attempts to sing Bobby Darin's hit but frequently revert to singing the McDonald's jingle, ending with a version of "Old MacDonald" sung to the tune of "Mack the Knife."
- The flash-based cartoon website, Homestar Runner, used Mac Tonight as a costume worn by Strong Bad for their Halloween cartoon in 2014. Homestar mistakenly refers to it as a "Jay Leno costume" (see above).
- A villain in issue 4 of the 1996 "Flex Mentallo" mini-series, written by Grant Morrison and illustrated by Frank Quitely, wore a Mac Tonight costume.
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