Machinima Inc.

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Machinima, Inc.
Machinima, Entertainment Production, Gaming Community, News Source
Founded January 2000; 16 years ago (2000-01)
Headquarters Los Angeles, California, U.S.

Machinima, Inc. (/məˈʃnmə/ or /məˈʃɪnmə/) is an American gaming and media streaming website, and a multi-channel network. originated as a hub for machinima, videos created in real-time video game environments. The site features articles on machinima as well as content about film and technology. Machinima productions can be submitted for possible redistribution after staff review.[1] has widespread availability across multiple platforms such as YouTube, Twitter, and Facebook, and through Android and Apple's iOS.[2] The company was founded in January 2000[2] by Hugh Hancock of Strange Company, and is headquartered in Los Angeles, California.[3]

The company's name, "Machinima", is a portmanteau of the words "machine" and "cinema",[4] and relates to the use and manipulation of video-game technology to create animations.[5] The website has helped to bring attention to machinima, the art of creating animated videos in real-time virtual game environments, and to encourage productions based on game engines other than those of id Software's first-person shooter computer game series Quake.[6]


Machinima, Inc. hosts thousands of videos on YouTube channels such as: Prime, Respawn, ETC, Realm, Sports, VS, and Trailers. Content uploaded onto these channels is produced in-house and by signed directors from around the world.

Machinima, Inc. also utilizes social media platforms such Facebook and Twitter to provide fans with timely news, featured uploads, interactive questions, and live event coverage. Machinima's has accounts for each of their network channels like the main Machinima channel which has over 1.7 million followers as of 2015[7]

Inside Gaming[edit]

Inside Gaming is the editorial brand of Machinima, Inc.[8] Coverage of gaming news, previews, and reviews was provided for more than 600,000 weekly viewers through daily and weekly shows on its YouTube channel[8] hosted by then employee Adam Kovic under the alias "The Dead Pixel". This alias was his initial Xbox Live Gamertag and he rose to be a "star" within the Machinima community. He is often seen in Halo 3-themed machinima form in his lava-red Recon helmet.

Inside Gaming was the successor to Machinima's discontinued segment, Inside Halo, which was less successful because of the lack of news surrounding the Halo series. Inside Halo was developed and hosted by "Soda God" who alternated weekly hosting with Adam Kovic who became the only host. Eventually an official co-host, Matt Dannevik, joined Kovic on the set of Inside Gaming Daily; he was laid off in December 2012. Producers Bruce Greene and James Willems regularly co-hosted with Kovic, and have started their own YouTube channel under Inside Gaming.[9] Inside Gaming also hosted its own annual awards show, the "Inside Gaming Awards" in Los Angeles.[8] The awards show celebrates the biggest developers and achievements in the video-games industry,[8] and features top gaming choices by viewers and the staff of Inside Gaming. Categories in which games are selected include, among others: Game of the Year, Best Online Multiplayer, and Best Original Games.[10]

On January 26, 2015, Inside Gaming employees Adam Kovic, Bruce Greene, Lawrence Sonntag, Joel Rubin, Sean Poole, James Willems, and Matt Peake announced that they were leaving Machinima. The group is now known as Funhaus, a subsidiary of Rooster Teeth Productions.[11] On April 9, 2015, Matt Dannevik announced in a video that he would be returning to Machinima and taking over the Inside Gaming channel, with help from other members of Machinima.[12]

Winners of the Inside Gaming Awards[edit]

Category 2009 2010 2011 2012 2013
Game of the Year Call of Duty: Modern Warfare 2 Red Dead Redemption The Elder Scrolls V: Skyrim Halo 4 Grand Theft Auto V
Best Trailer Halo 3: ODST: "We Are ODST" Trailer Deus Ex Human Revolution: E3 Trailer Dead Island: Official Announcement Trailer The Last of Us: Gamescom 2012 Trailer Cyberpunk 2077: Teaser Trailer
Best Multiplayer Call of Duty: Modern Warfare 2 Call of Duty: Black Ops Gears of War 3 Halo 4 - competitive
Mass Effect 3 - co-operative
Battlefield 4 - competitive
BattleBlock Theater - co-operative
Best Story Brütal Legend Red Dead Redemption Portal 2 Spec Ops: The Line BioShock Infinite
Best Art Direction Batman: Arkham Asylum Kirby's Epic Yarn Deus Ex: Human Revolution Journey BioShock Infinite
Best Animation Batman: Arkham Asylum God of War III Batman: Arkham City Max Payne 3 N/A
Best Game Cinematography Uncharted 2: Among Thieves God of War III Uncharted 3: Drake's Deception Mass Effect 3 N/A
Best Replayability Call of Duty: Modern Warfare 2 N/A N/A N/A N/A
Best Indie Game I Made a Game with Zombies in It! Minecraft Bastion Fez Runner 2
Best Character Design The Joker (Batman: Arkham Asylum) John Marston (Red Dead Redemption) Wheatley (Portal 2) Lee Everett (The Walking Dead: Season One) N/A
Best DLC Fallout 3 expansions Mass Effect 2: Lair of the Shadow Broker Fallout New Vegas: Old World Blues World of Warcraft: Mists of Pandaria StarCraft II: Heart of the Swarm
Best Downloadable Game Plants vs. Zombies Limbo Bastion The Walking Dead: Season One N/A
Most Original Game Scribblenauts Minecraft Rock of Ages Hotline Miami N/A
Best Control Call of Duty: Modern Warfare 2 Call of Duty: Black Ops N/A N/A N/A
Best Innovation in Game Design Massively Multiplayer Online game show with real prizes (1 vs. 100) Forge 2.0 (Halo: Reach) N/A N/A N/A
Most Immersive N/A N/A N/A Dishonored Grand Theft Auto V
Best Original Score Call of Duty: Modern Warfare 2 Red Dead Redemption Bastion N/A N/A
Best Weapon AC-130 (Call of Duty: Modern Warfare 2) Grappling Hook (Just Cause 2) N/A N/A N/A
Best Sound Design Uncharted 2: Among Thieves Red Dead Redemption Dead Space 2 N/A The Last of Us
Best Voice Acting N/A N/A N/A N/A The Last of Us
Gamer's Choice Award Call of Duty: Modern Warfare 2 Minecraft The Elder Scrolls V: Skyrim Assassin's Creed III Battlefield 4

Machinima Live[edit]

Machinima, Inc. streams live frequently on their channels via Twitch including streaming of video gameplay events, convention coverage, and more; streams can also be viewed live YouTube on Machinima Live. Machinima Live is known for its 24-hour live streams such as one that took place in 2010 after the release of Call of Duty: Black Ops. Machinima staff, directors, and guests took part in playing the game in four-hour shifts in attempt to reach 15th prestige. A similar event also occurred after the release of Call of Duty: Modern Warfare 3.[13]

Machinima Respawn[edit]

On December 7, 2009, the Machinima Respawn channel for gamers was born. It had a host of shows about games and related topics as well as the show Respawn hosted by Mr. Sark, Hutch and Seananners. Inbox was a later show that gained a cult following for its comedy and the funny personalities of the hosts APL Fisher and Mr. Sark. At one point Machinima Respawn was the most subscribed channel on YouTube.[citation needed] Due to budget cuts at Machinima, and the lack of views of the newer programming on Respawn in later years, after the departure of Mr. Sark, Hutch, Seananners, and APL Fisher, Machinima Respawn was discontinued.

Original programming[edit]

Mortal Kombat: Legacy[edit]

On April 11, 2011, Machinima aired Mortal Kombat: Legacy, a live action series produced by Warner Bros. Digital Distribution, Warner Bros. Interactive Entertainment and Warner Premiere featuring Michael Jai White, Darren Shahlavi, Jeri Ryan and Tamoh Penniket. Based on the Mortal Kombat series, Legacy succeeds the short film Mortal Kombat: Rebirth, which takes place in an alternate universe. This series was aired exclusively on the Machinima YouTube channel and served over 60 million combined views.[14][15]

Bite Me[edit]

Bite Me: Season 2 red carpet event with Justin Giddings and Yousef Abu-Taleb

Bite Me was a two-season, web series released on December 31, 2010, about three gamers as they find themselves in the midst of a real life zombie outbreak. Relying only on the knowledge and skills they have gain from years of gaming, they drop the controller and pick up anything that can be used as a weapon. For the first season of the show, Machinima partnered with Microsoft and Capcom and accumulated over 14 million viewers. The second season was released on March 6, 2012, and was also aired on FEARnet, a horror cable network.[16]

Street Fighter: Assassin's Fist[edit]

On May 23 of 2014, Machinima aired Street Fighter: Assassin's Fist, a live action Street Fighter series produced by Capcom and created by Joey Ansah and Christian Howard who made the popular short film Street Fighter: Legacy, reprising their roles as Ken and Akuma from the film.[17][18]

Justice League: Gods and Monsters Chronicles[edit]

In 2014, Machinima announced that they would air a three-part animated series titled Justice League: Gods and Monsters Chronicles which would serve as a companion to the animated movie, Justice League: Gods and Monsters.[19] In May 2015, before the series even debuted, Machinima and DC Entertainment revealed that it had been renewed for a ten-episode second season to air in 2016.[20] The first season launched on June 8, 2015, over two weeks before the movie was released.[21]


In May 2015 it was revealed that Machinima, in co-development with Blue Ribbon Content and DC Entertainment is developing a live action adaptation of the DC Comics’ cult-favorite classic Dial H for Hero, called #4Hero. It is desrcibed as VFX-heavy action-comedy about a young woman named Nellie Tribble who gets her powers from a smartphone app that allows her to instantly become a Super Hero for a short period of time. Her super powers are dictated by whatever is trending on social media at that moment.[22]

DC’s Hero Project[edit]

DC’s Hero Project is a contest show developed by Machinima, Blue Ribbon Content, and DC Entertainment. The show is about finding "the next great creator for the world of DC Comics". It is described as a contest between eight competitors who compete in elimination challenges to develop a live-action short video based on their interpretations of the characters from DC Comics’ Starman series. One of the confirmed judges will be bestselling writer, and DC Entertainment Chief Creative Officer, Geoff Johns.[22]

Street Fighter: Resurrection[edit]

Street Fighter: Resurrection will air on Machinima exclusively on go90 in March 2016.[23][24]

Machinima Prime[edit]

Machinima has developed a premium channel to feature quality content produced by network content creators along with major production companies and Hollywood studios known as Machinima Prime. Weekly shows that run on Prime include Life on the Road, XARM, Prank Lab, and Halo 4: Forward Unto Dawn.[25]

Halo 4: Forward Unto Dawn[edit]

Halo 4: Forward Unto Dawn is a live-action web series that debuted on October 5, 2012 and continued until the release of Halo 4 on November 6, 2012. The series represents the largest monetary investment Microsoft has made in a live-action Halo project. The goal of the web series is to introduce the franchise to people unfamiliar with the games. In this series, Halo fans will be taken back to the infamous beginning of the Human/Covenant war, when the Master Chief inspired a young cadet who would eventually become the commander of the UNSC's greatest vessel ever: the UNSC Infinity.[26]


XARM is a combat-sports concept reality show series produced by Endemol USA in which fighters compete. XARM is a fast-growing brutal combat sport featuring fighters from across the MMA universe. A combination of arm wrestling and MMA, XARM is visceral and bloody - there is nowhere to hide and no escape.[27]

Prank Lab[edit]

Prank Lab is an original new series of practical jokes captured on hidden camera. The show is from Katalyst Media, the production company founded by Ashton Kutcher and Jason Goldberg.[28]

TH3 cLAN[edit]

TH3 cLAN is a series about a clan of Call of Duty players encountering several troubles along their way to prepare for the annual Machinima clan gaming tournament whose winner gets $50,000. The clan consists of an ultra-rude gamer named Aaron (Eric Pumphrey), his friend Sam (Luke Baybak), former television actor named Mike (Dylan Saunders), and an un-grown 24-year-old named Josh (Kyle S. Moore).

Tainted Love[edit]

Tainted Love tells the humorous story of a delivery boy named Barry (Orlando Jones) and his girlfriend Jezebel (Deanna Russo) who is pregnant, trying to pay for their baby's insurance. But when Jezebel tries robbing Barry's criminal boss Fred Lucas (Eric Roberts) for the money, things go awry and Barry and Jezebel must try to survive with Fred Lucas and the vengeful investigator Detective Jerry Jamshid after them.[29]

Machinima VS[edit]

In 2012, Machinima, Inc. branched out to competitive side of gaming with the inclusion of Machinima VS a channel featuring event coverage from some of the world’s best players, teams, and casters with the highest level of gameplay.[30]

Happy Hour[edit]

Happy Hour is a block focusing on animations on weekends.

List of series[edit]


A FPS and Let's Play Gamer with a partial animated series about his life experiences Le's Play Games Minecraft and Battlefield 4.

Battlefield Friends

An animated series about a group of friends and a "noob" playing popular first-person shooter games Battlefield 3 and Battlefield 4.

Arby 'n' the Chief

A live action/Machinima series created by Jon Graham, credited as Jon CJG, formerly known as DigitalPh33r when the series first began production. The series revolves around the lives of Halo 2 figurine versions of Master Chief and the Arbiter as they play Halo series games and pull off various shenanigans. The series is a comedy, but has also adopted a dramatic narrative style in recent seasons. The series ended after its seventh season. It aired on the primary Machinima channel. On October 6, 2014, Jon Graham revealed that he was contemplating an eighth season of Arby 'n' the Chief, feeling dissatisfied at the original ending he created.[31] On May 4, 2015, Jon uploaded an "Extended Teaser" for Arby 'n' the Chief 's eighth season to his personal YouTube channel and blog.[32]

Sanity Not Included

A sketch comedy series created by Dexter Manning and Lyle Burruss (credited as Dexterboy124 and GuitarmasterX7).[33] After a series of sketches created in various video games, the series also features an animated segment featuring fictionalized versions of Dexter and Lyle. After its third season, Lyle left the show, and was replaced by ImmortalHDFilms. It initially aired on the primary Machinima channel, though was moved over to Machinima's Happy Hour channel.

Sonic For Hire

A series created by Mike Parker and Micheal William for LowBrow Studios. The animated shorts focus on Sonic the Hedgehog as he gets washed up and is looking for work with Miles "Tails" Prower, Doctor Eggman, Earthworm Jim, and Knuckles the Echidna. The crew face typical problems such as survival and being broke while also facing less typical problems such as starting a fire, the world falling apart, and games of Chicken. The series concluded with the seventh season.[34] It, like Sanity Not Included, aired on the primary Machinima channel, but was moved to the Happy Hour channel.

Two Best Friends Funtime Adventures

An animated spinoff of the Two Best Friends Play let's play series, written and voiced by series creators Matthew Kowalewski and Patrick Boivin and animated by 2Snacks. The series features fictionalized versions of the Two Best Friends cast exploring worlds based on different video games while discussing various facets of gaming culture, mechanics, and history. While the first two episodes aired on the primary Machinima channel like its parent series, later episodes have been posted exclusively to the Happy Hour channel.


Inside Gaming Awards 2011
2011 Inside Gaming Awards presented by Machinima

In December 1999, id Software released Quake III Arena. According to Paul Marino, executive director of the Academy of Machinima Arts & Sciences, film makers who had been using prior versions of the Quake series to record animated videos, then called "Quake movies", were initially excited, but the enthusiasm dampened when id announced that, in an attempt to curtail cheating in multiplayer games, it would take legal action against anyone who released details of Quake III's networking code, which was included in the game's game demo file format. This precluded the use of custom demo-editing tools that had facilitated the creation of videos that used the older Quake and Quake II demo file formats, slowing the release of new Quake movies. Another contributing factor to this decline was that the self-referential nature of the gaming-related situations and commentary of Quake movies was losing novelty. Marino explained bluntly that "the joke was getting old".[35] Therefore, the Quake movie community needed to reinvent itself.[36]

Machinima Versus, the latest addition to the prime Machinima network

In January 2000, Hugh Hancock launched, a resource for video makers who used computer and video games as a medium. The site's name was foreign to the Quake movie community. The term machinima was originally machinema, a portmanteau of machine and cinema. However, Hancock had misspelled the term in a previous email, and the new name stuck because he and Anthony Bailey, who had worked on Quake done Quick, liked the now-embedded reference to anime.[37]

The site opened with multiple articles, interviews, and tutorials, and was soon able to acquire exclusive releases of new productions. One such work, Quad God, was the first to use Quake III Arena and the first to be released in a conventional video file format instead of a demo file format exclusive to a certain game.[37] The switch to conventional media offended some machinima producers, but Quad God, by Tritin Films helped to introduce machinima to a wider audience[38] and to solidify's launch.[37] Matt Kelland, Dave Morris, and Dave Lloyd called the release of Quad God "a key moment in the development of machinima.[38] In turn, as became more popular throughout 2000, other game engines, such as that of Unreal Tournament, became the basis of new productions and the focus of new software tools for machinima.[37]


On 30 January 2006, Hancock announced his resignation as editor-in-chief of and that control of the site would be transferred to the staff of Machinima, Inc. Among the reasons cited for the change were differences in approach to the site and a desire to devote more time to Strange Company's 2006 machinima production BloodSpell. Hancock called the decision "possibly the biggest step I've taken since I founded Strange Company nearly nine years ago".[citation needed]

In May 2009, Machinima released Terminator Salvation: The Machinima Series, a six-episode prequel to the 2009 film.[39] It was about the story of one of the characters named Blair Williams (voiced by Moon Bloodgood) and her story about her reaction to the apocalyptic war between machines and humans. It was also distributed by Warner Premiere, Wonderland Sound and Vision and The Halcyon Company. It is currently for download in iTunes, Xbox Live, PlayStation Network and Amazon Video.[40]

Towards the end of 2010, Machinima revamped its website and removed the forums (wanting users to use the Facebook page instead), and the ability to upload videos. Since the revamp of their website, Machinima has shifted focus away from actual machinima content. The network now focuses on gamer lifestyle and entertainment programming, broadcasting solely through their YouTube channels.

In January 2012, Machinima discontinued podcast feeds on iTunes without an in-feed announcement. Back episodes remain available but no new episodes have appeared on the feed since moving to YouTube exclusively. In June 2012, Machinima partnered with Meteor Entertainment to promote Hawken, a highly anticipated free-to-play online game which was later released in December 2012.[41]

In the same month, Microsoft announced the inclusion of Machinima programming on Xbox Live during the 2012 Electronic Entertainment Expo.[42] In May 2012, Google invested $35 million into Machinima. It was the first time Google has openly backed a content company by taking an equity stake.[43] In December 2012, announced it was letting go of 23 staff from its workforce. Machinima said the lay-offs were due to re-organizing as part of its global growth strategy, but were still hiring in other key divisions whilst these layoffs were happening.[44]

In early 2014, the main channel briefly returned to uploading original machinima series and movies.[45] In March 2014, Warner Bros. led an $18 million round of funding for Machinima.[46] Around the same time, founder Allen DeBevoise stepped down as CEO and became the new chairman. Former Ovation COO Chad Gutsein was installed in his place. In November 2014, Machinima announced plans to rebrand their network, with a revamped logo and new tagline.[47]

In February 2015, the company raised an additional $42 million in funding lead by Warner Brothers. Machinima said that the additional funding would be used to accelerate growth through more investments in content and technology to better serve the firms audiences, advertisers, creators and distributors.[48]

Expansion of distribution mediums[edit]

Machinima, Inc. has expanded on to many websites and platforms to distribute its content currently maintaining the main website, eleven YouTube channels, an Xbox One application, an Xbox 360 application, an iPhone/iPad application, an Android application, Facebook applications, Facebook/Twitter/Google+ feeds, and a newsletter that distributes news content.

Social media integration[edit]

Machinima uses a variety of social networking services including Facebook and Twitter as distribution platforms for its productions. It is integrated with Apple IOS and Microsoft Xbox Live service.[49] Machinima frequently posts content on various social networks core to the concept of sharing and generating hits for Machinima videos.

Machinima's partnership with Google includes Google's £30 million investment in Machinima.[50] The channel has become the most popular non-music channel on YouTube.[51][52]


As a Multi Channel Network, Machinima has over 5,000 partners worldwide[53] who are contracted to produce video content under the Machinima brand.[5] The company has been criticised for the use of perpetual contracts.[54] Ben Vacas, known to the YouTube community as 'Braindeadly', attracted media attention in January 2013 over contractual issues with Machinima.[55] Under the terms of his contract, Machinima was permitted to place advertisements on Vacas's videos and in return he would receive a percentage of the profits generated.[55] However, the contract also disclosed that it existed "in perpetuity"[54] meaning Machinima would hold the rights to any content created by Vacas, published on his partnered YouTube channel, in his lifetime, a detail Vacas failed to read.[54]

In January 2014, Machinima was alleged to be paying its YouTube video partners for showing Xbox One content. According to reports, the content must be at least 30 seconds long and the Xbox One must be mentioned by name. An accompanying legal agreement also states that the partner "may not say anything negative or disparaging about Machinima, Xbox One, or any of its games". Additionally, the agreement states that the video producer must keep the details of the promotional agreement confidential, or they do not qualify for the promotional payment. Videos participating in this promotion tag their videos with the tag: XB1M13. Microsoft claims that it had no knowledge of the promotion.[56]

Machinima has faced criticism from YouTube members and viewers for a lack of transparency with its associates, placing advertisements on their associate channels' videos without permission, and a lack of transparency on the revenues side. One associate member, Clash, also criticised Machinima for insensitively placing an ad on a video dedicated to his ailing dog.[57][58]

On September 2, 2015, Machinima agreed to settle Federal Trade Commission charges that it engaged in deceptive advertising by paying “influencers” to post YouTube videos endorsing Microsoft’s Xbox One system and several games. The FTC claimed that the influencers failed to adequately disclose that they were being paid for their seemingly objective opinions. Under the proposed settlement, Machinima was prohibited from similar deceptive conduct in the future, and it was required to ensure its influencers clearly disclosed when they are compensated for their endorsements. According to the FTC’s complaint, Machinima and its influencers were part of an Xbox One marketing campaign managed by Microsoft’s advertising agency, Starcom MediaVest Group. Machinima guaranteed Starcom that the influencer videos would be viewed at least 19 million times.[59]

See also[edit]


  1. ^ Film Submission.
  2. ^ a b "Machinima, Inc.: Private Company Information - Businessweek". Retrieved 8 February 2013. 
  3. ^ "Machinima Breaks One Billion Monthly Video Views". Retrieved 16 February 2013. 
  4. ^ "About Us - Machinima". Machinima. Retrieved 15 February 2013. 
  5. ^ a b DVorkin, Lewis. "Who's Doing It Right? How Got 70 Million Viewers on YouTube - Forbes". Retrieved 8 February 2013. 
  6. ^ Marino, 12–13
  7. ^ "Machinima". Facebook. Retrieved 1 December 2015. 
  8. ^ a b c d "Machinima Announces Winners of Third Annual Inside Gaming Awards - Machinima". Retrieved 16 February 2013. 
  9. ^ "'''YouTube''': ''Inside Gaming''". Retrieved 2012-09-18. 
  10. ^ Sonntag, Lawrence. " Announces Nominees for Inside Gaming Awards 2011". Machinima. Retrieved 2012-09-10. 
  11. ^
  12. ^
  13. ^ Fassino, Justin. "Machinima - Call of Duty Black Ops Live Stream". Machinima. Retrieved 2012-09-10. 
  14. ^ "'''YouTube''': ''Mortal Kombat: Legacy''". Retrieved 2012-09-18. 
  15. ^ "Machinima - Mortal Kombat Airing Exclusively on Machinima". Machinima. Retrieved 2012-09-10. 
  16. ^ "'''YouTube''': ''Bite Me''". Retrieved 2012-09-18. 
  17. ^ Street Fighter Assassin's Fist Machinima Announcement
  18. ^ STREET FIGHTER: Assassin's Fist TRAILER!
  19. ^ "Machinima Lands Exclusive Animated ‘Justice League’ Series". Variety. 2014-09-17. Retrieved September 17, 2014. 
  20. ^ "Bruce Timm's Justice League: Gods and Monsters Chronicles Gets 2nd Season Pickup Before Debut". Retrieved May 4, 2015. 
  21. ^ "Forget everything you thought you knew about the @DCComics universe with Justice League: #GodsandMonsters, debuting June 8th.". Twitter. Machinima. Retrieved 2 June 2015. 
  22. ^ a b "Breaking News: More Original Digital Entertainment Coming from DC and Machinima". Retrieved May 5, 2015. 
  23. ^ Street Fighter: Resurrection – Coming March 2016!
  24. ^ Jonathan 'Catalyst' Grey (December 6, 2015). "Capcom Cup 2016 will have $500,000 up for grabs, new web film series in development Street Fighter: Resurrection". Event Hubs. 
  25. ^ "'''YouTube''': ''Machinima Prime''". 2010-12-16. Retrieved 2012-09-18. 
  26. ^ "'''YouTube''': ''Halo 4: Forward Unto Dawn''". Retrieved 2012-09-18. 
  27. ^ "'''YouTube''': ''XARM''". Retrieved 2012-09-18. 
  28. ^ "'''YouTube''': ''Prank Lab''". Retrieved 2012-09-18. 
  29. ^ "Top 10 Web Series of 2013 #10 “Tainted Love”". Variety. Retrieved 1 December 2015. 
  30. ^ "'''YouTube''': ''Machinima VS''". Retrieved 2012-09-18. 
  31. ^
  32. ^
  33. ^ "Get intimate with the creators of Sanity Not Included". Destructoid. Retrieved 1 December 2015. 
  34. ^ "Sonic for Hire To Likely End After 7th Season". TSSZ News LLC. Retrieved 1 December 2015. 
  35. ^ Marino, 10–11.
  36. ^ Marino, 11.
  37. ^ a b c d Marino 12.
  38. ^ a b Kelland, Morris, & Lloyd, 30.
  39. ^ Terminator Salvation: The Machinima Series (Ep. 1 Preview) on YouTube
  40. ^ Nando the Barbarian (2009-05-21). "Terminator Salvation (BD) | | Warner Bros". Retrieved 2012-09-18. 
  41. ^ "Machinima Partners with Meteor Entertainment". VentureBeat. Retrieved 2012-09-10. 
  42. ^ "Xbox Live is getting Nickelodeon, Machinima, & tons of live sports". VentureBeat. Retrieved 2012-09-10. 
  43. ^ "Google Invests in Machinima". Retrieved 2012-09-10. 
  44. ^ "Machinima Layoffs". 
  45. ^ "Beats By Dre x Elizabeth Comstock - machinima back on Machinima". Retrieved 2014-04-17. 
  46. ^ "Warner Bros. Is Buying a Stake in Struggling YouTube Net Machinima. Here’s Why". Retrieved 15 August 2014. 
  47. ^ Shields, Mike (November 10, 2014). "Machinima Unveils Rebranding Effort and Expanded Partner Program". CMO Today. Retrieved November 14, 2014. 
  48. ^ "Machinima raises $42 million Series E in round led by Warner Bros.". SiliconANGLE Media. 20 February 2015. Retrieved 24 November 2015. 
  49. ^ "Machinima Overview". 
  50. ^ Guglielmo, Connie. "Forbes - Google invests in Machinima sees financial return". 
  51. ^ "The Independent". Irish Independent. 2013-02-02. 
  52. ^ Guglielmo, Connie. "Forbes - google invests in machinima sees financial return". 
  53. ^ "Affiliates - Machinima". Machinima. Retrieved 15 February 2013. 
  54. ^ a b c Marsden, Rhodri (2013-01-23). "Channels spawned by YouTube are making a fortune but are the people making the videos missing out?". London: The Independent. Retrieved 15 February 2013. 
  55. ^ a b Stuart, Tessa. "Rage Against Machinima". Houston Press. Retrieved 15 February 2013. 
  56. ^
  57. ^ Good, Owen. "YouTuber Blasts Machinima As The ContentID Controversy Grinds On (Update)". Kotaku. 
  58. ^ Video For Machinima Video on YouTube
  59. ^ Makuch, Eddie (September 2, 2015). "YouTube Network "Deceived Customers" With Paid-For Xbox One Videos". GameSpot. CBS Interactive. Retrieved September 2, 2015. 
Preceded by
Top Subscribed Channel on YouTube
Ranked fourth as of December 2012
Succeeded by
Preceded by
Top Subscribed Channel on YouTube
Ranked 23 as of November 2011
Succeeded by

External links[edit]