Macron (sportswear)

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Macron S.p.A.
Industry Clothing
Founded 1971 (1971)
Headquarters Crespellano, Bologna, Italy
Key people
  • Francesco Bormioli
  • —President
  • Gianluca Pavanello
  • —CEO
Revenue Increase64.0 million
Number of employees

Macron S.p.A. Italian sporting apparel company based in Crespellano, Bologna, Italy is a European leader in the production of active sportswear.[1] Macron operates in three main business areas: teamwear for football, basketball, volleyball, baseball, handball, five-a-side football, and running; -merchandising- official kits, free time apparel and accessories for the supporters of Macron’s Sponsored Clubs; -leisurewear- sports inspired apparel for those who want to wear Macron off the field.[1]


Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[1] A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.[1]

Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.[1] Expansion beyond the domestic Italian market began in 2005.[1]

In 2014, Macron secured a four—year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium.[2] Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.[2]

Corporate governance[edit]

As of 2014, Macron's chief executive officer (CEO) was Gianluca Pavanello.[3] As of 2014, the company's president was Francesco Bromioli.[4]

Sponsorships and customers[edit]

Macron sponsors or co-sponsors a variety of organizations, teams and events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. Following is a partial list of these sponsorship/customer relationships.





  1. ^ a b c d e f g h i j k l Staff (24 Apr 2014). "Macron who? Bolton Wanderers' new stadium sponsor is one of Europe’s top sportswear companies". The Bolton News. 
  2. ^ a b c "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014. 
  3. ^ "Gianluca Pavanello". Bloomberg. Retrieved 12 Feb 2015. 
  4. ^ "Francesco Bormioli, Macron SpA". Bloomberg. Retrieved 12 Feb 2015. 
  5. ^ "Varese, Macron nuovo sponsor tecnico ufficiale" [Varese, Macron new official technical sponsor] (in Italian). Lega Basket. 20 Jul 2010. 
  6. ^ "The Official Website of Livingston Football Club". Livingston F.C. Retrieved 8 Feb 2015. 
  7. ^ "Stockport County". Historical Football Kits. Retrieved 8 Feb 2015. 
  8. ^ "Charlton Athletic". Historical Football Kits. Retrieved 8 Feb 2015. 
  9. ^ "Millwall". Historical Football Kits. Retrieved 8 Feb 2015. 
  10. ^ Staff (7 Feb 2012). "Aston Villa secure new £15 million kit deal with Macron". fcbusiness (Tyne and Wear, England: Baltic Publications). 
  11. ^
  12. ^
  13. ^ Hall, Danny (24 Apr 2014). "Blades agree kit deal as Croft features on Clough's radar". Sheffield Star. 
  14. ^
  15. ^ "Invitation to Press Conference" (Press release). Anorthosis Famagusta. 17 Jun 2014. 
  16. ^ "Παρουσίαση Εμφανίσεων & Macron (Βίντεο και Φωτογραφίες)" [Show Impression & Macron (Video & Photos)]. Anorthosis Famagusta. 20 Jun 2014. 
  17. ^ "New Macron kits: 2014/15" (Press release). Motherwell. 9 May 2014. 
  18. ^
  19. ^ "Scottish Rugby Secures Biggest Ever Sponsorship" (Press release). Scottish Rugby. 24 Jan 2013. 

External links[edit]