|Headquarters||Crespellano, Bologna, Italy|
|Revenue||€ 79mln€ (31/12/2015) |
Number of employees
Macron operates in three main business areas:
- Teamwear: for football, basketball, volleyball, baseball, handball, five-a-side football and running.
- Merchandising: official kits, free-time apparel and accessories for the supporters of Macron's sponsored clubs.
- Leisurewear: sports-inspired apparel for those wishing to wear Macron off the field.
Macron was founded in 1971 as a distributor of American sportswear brands in Italy. A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.
In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium. Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.
Sponsorships and customers
Macron sponsors or co-sponsors a variety of organizations, teams and events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship.
- http://www.aifi.it/private_capital_today/8583-macron-un-successo-che-punta-dritto-alla-borsa. Missing or empty
- Staff (24 Apr 2014). "Macron who? Bolton Wanderers' new stadium sponsor is one of Europe's top sportswear companies". The Bolton News.
- "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014.
- "Gianluca Pavanello". Bloomberg. Retrieved 12 Feb 2015.
- "Francesco Bormioli, Macron SpA". Bloomberg. Retrieved 12 Feb 2015.
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