Macron (sportswear)

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Macron S.p.A.
Industry Clothing
Founded 1971; 46 years ago (1971)
Headquarters Crespellano, Italy
Key people
  • Francesco Bormioli
  • —President
  • Gianluca Pavanello
  • —CEO
Revenue Increase 79mln€ (31/12/2015) [1]
Number of employees

Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, the Metropolitan City of Bologna.

Macron operates in three main business areas:


Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[2] A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.[2]

Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.[2] Expansion beyond the domestic Italian market began in 2005.[2]

In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium.[3] Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.[3]

Corporate governance[edit]

As of 2014, Macron's chief executive officer (CEO) was Gianluca Pavanello.[4] As of 2014, the company's president was Francesco Bromioli.[5]

Sponsorships and customers[edit]

Macron sponsors or co-sponsors a variety of organizations, teams and events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship.


  1. ^  Missing or empty |title= (help)
  2. ^ a b c d e Staff (24 Apr 2014). "Macron who? Bolton Wanderers' new stadium sponsor is one of Europe's top sportswear companies". The Bolton News. 
  3. ^ a b "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014. 
  4. ^ "Gianluca Pavanello". Bloomberg. Retrieved 12 Feb 2015. 
  5. ^ "Francesco Bormioli, Macron SpA". Bloomberg. Retrieved 12 Feb 2015. 

External links[edit]

Media related to Macron (sportswear) at Wikimedia Commons