Mad (Ne-Yo song)

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"Mad"
Mad Ne-Yo.jpg
Single by Ne-Yo
from the album Year of the Gentleman
Released November 17, 2008
Format
Recorded September 2007
Genre
Length 4:14
Label Def Jam
Songwriter(s)
Producer(s)
Ne-Yo singles chronology
"Camera Phone"
(2008)
"Mad"
(2008)
"Knock You Down"
(2009)

"Camera Phone"
(2008)
"Mad"
(2008)
"Knock You Down"
(2009)

"Mad" is a song by American pop/R&B singer Ne-Yo. It is the third single from his album Year of the Gentleman and was produced by Stargate and himself. Mad would later reach as high as 3rd on the Billboard Rhythmic charts. The music video for Mad is noted for containing a The Sixth Sense movie theme in the video.

Music video[edit]

The video for the song was directed by Diane Martel. It premiered on AOL on November 25, 2008. The video, shot in black and white, presents a narrative wherein Ne-Yo argues with his girlfriend (played by Faune Chambers). After leaving, in an attempt to save a child from a car accident, someone is fatally hit. At the end of the video, it is revealed that the whole time it has been the ghost of Ne-Yo's character singing, and that it was he who was killed. The video to this song is Part 2 to his song "Part of the List".

The music video appears to mirror the 1999 American thriller The Sixth Sense from M. Night Shyamalan, in which Bruce Willis plays a psychologist who is shot by an estranged patient of his. Based on how the film was shot and portrayed, Bruce Willis is shown in many situations as if he is there physically, when in actuality he was murdered by his patient, just as how Ne-Yo appears with his girlfriend, seeming to be there physically and that she is ignoring him due to their earlier argument, when he is actually dead.[1]

The video ranked at number 63 on BET's Notarized: Top 100 Videos of 2009 countdown.[2]

Chart performance[edit]

"Mad" debuted at number 97 on the Billboard Hot 100. The next week it jumped to number 79, then to number 61, number 25, number 15, number 13, and finally to number 11. It reached the top ten of the Hot R&B/Hip-Hop Songs, peaking at number 6. On the UK Singles Chart, it reached number 19, giving Ne-Yo his third top 20 hit from the Year of the Gentleman album, and his sixth overall. Despite only peaking at number 19, "Mad" spent four more weeks than his number one hit "So Sick" inside the UK top 100.[3] It also debuted on the Canadian Hot 100 at number 93 and rose to a high of 23.

Chart (2009) Peak
position
Australia (ARIA)[4] 82
Brazil (ABPD)[5] 7
Canada (Canadian Hot 100)[6] 23
Europe (European Hot 100 Singles)[7] 58
Ireland (IRMA)[8] 30
New Zealand (Recorded Music NZ)[9] 5
Romania (Music & Media)[10] 45
Sweden (Sverigetopplistan)[11] 57
UK R&B (Official Charts Company)[12] 3
UK Singles (Official Charts Company)[13] 19
US Billboard Hot 100[14] 11
US Hot R&B/Hip-Hop Songs (Billboard)[15] 5
US Mainstream Top 40 (Billboard)[16] 11
US Rhythmic (Billboard)[17] 3

Certifications[edit]

Region Certification Certified units/Sales
Brazil (Pro-Música Brasil)[18] Platinum 50,000*
Italy (FIMI)[19] Gold 15,000*
New Zealand (RMNZ)[20] Gold 7,500*
United Kingdom (BPI)[21] Silver 200,000^
United States (RIAA)[22] Platinum 1,000,000^

*sales figures based on certification alone
^shipments figures based on certification alone

End of year charts[edit]

Charts (2009) Position
UK Singles (The Official Charts Company)[23] 151
US Billboard Hot 100[24] 42

References[edit]

  1. ^ "Ne-Yo Argues, Appears in the Afterlife in 'Mad' Video". Soul Bounce. Soul Bounce. Retrieved 29 September 2018.
  2. ^ "BET Unveils the Best 100 Music Videos of 2009 - NOTARIZED". Viacom. Viacom. Retrieved 29 September 2018.
  3. ^ "NE-YO | full Official Chart history". Official Charts Company. Retrieved July 7, 2016.
  4. ^ "The ARIA Report: Issue 999 (Week Commencing 20 April 2009)" (PDF). Australian Recording Industry Association. p. 4. Retrieved July 7, 2016.
  5. ^ "Brazil" (PDF). ABPD. October 6, 2001. Retrieved April 1, 2014.
  6. ^ "Ne-Yo Chart History (Canadian Hot 100)". Billboard. April 18, 2009. Retrieved July 28, 2011.
  7. ^ "Ne-Yo – Chart history" European Hot 100 for Ne-Yo. February 14, 2009. Retrieved July 28, 2011.
  8. ^ "Chart Track: Week 4, 2009". Irish Singles Chart. January 22, 2009. Retrieved July 28, 2011.
  9. ^ "Charts.nz – Ne-Yo – Mad". Top 40 Singles. Retrieved July 28, 2011.
  10. ^ S-a relansat RT 100! Archived 2009-09-09 at the Wayback Machine.
  11. ^ "Swedishcharts.com – Ne-Yo – Mad". Singles Top 100. Retrieved July 28, 2011.
  12. ^ UK R&B
  13. ^ "Official Singles Chart Top 100". Official Charts Company. December 20, 2008. Retrieved July 28, 2011.
  14. ^ "Ne-Yo Chart History (Hot 100)". Billboard. March 14, 2009. Retrieved July 28, 2011.
  15. ^ "Ne-Yo Chart History (Hot R&B/Hip-Hop Songs)". Billboard. March 14, 2009. Retrieved July 28, 2011.
  16. ^ "Ne-Yo Chart History (Pop Songs)". Billboard. April 4, 2009. Retrieved July 28, 2011.
  17. ^ "Ne-Yo Chart History (Rhythmic)". Billboard. April 4, 2009. Retrieved July 28, 2011.
  18. ^ "Brazilian single certifications – Ne-Yo – Mad" (in Portuguese). Associação Brasileira dos Produtores de Discos. Retrieved 2012-10-29.
  19. ^ "Italian single certifications – Ne-Yo – Mad" (in Italian). Federazione Industria Musicale Italiana.
  20. ^ "Latest Gold / Platinum Singles". Radioscope. 17 July 2011. Archived from the original on 2011-07-24.
  21. ^ "British single certifications – Ne-Yo – Mad". British Phonographic Industry. Select singles in the Format field. Select Silver in the Certification field. Type Mad in the "Search BPI Awards" field and then press Enter.
  22. ^ "American single certifications – Ne-Yo – Mad". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  23. ^ "Charts Plus Year end 2009" (PDF). Charts Plus. Retrieved 2010-07-19.
  24. ^ "Year End Charts - Year-end songs - The Billboard Hot 100". Billboard. Retrieved November 7, 2010.

External links[edit]