Mad Dogg Athletics

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Mad Dogg Athletics
IndustryBicycles, men’s and women’s apparel, shoes, accessories, music, videos, heart rate monitors, and functional training equipment
Founded1994; 27 years ago (1994)
FounderJohnny G and John Baudhuin
Venice, California

Mad Dogg Athletics, Inc. markets bicycles, men’s and women’s apparel, shoes, accessories, music, videos, heart rate monitors, and functional training equipment online. It also provides training services.[1]


Mad Dogg Athletics is based in Venice, California and was founded by Johnny G and John Baudhuin in 1994.[1][2][3]


Mad Dogg Athletics owns the trademarks "Spin", "Spinner", and "Spinning" for spinning (exercise) programs and exercise equipment.[4][5] Mad Dogg Athletics also worked closely with Star Trac, which was the licensed distributor of its commercial line of Spinner stationary bicycles. They have now partnered with Precor to manufacture their line of commercial Spinner bikes.[6]

On 21 Jul 2014, OHIM’s Cancellation Division issued its decision on an application by Czech company Aerospinning Master Franchising Ltd., s.r.o. to revoke a community trade mark "SPINNING":[7] The CTM proprietor's rights in respect of Community trademark No 175 117[8] are revoked in their entirety as from 07/02/2012.[9]

In June 2010, Batavus recognizes Mad Dogg's trademarks, reaching a settlement and agrees to discontinue use of the Spinning trademarks in relation to the manufacture of Batavus' indoor cycling bikes.[10]

The trademark "Spinning & Fitness" was officially cancelled[11] on February 11, 2014 after the Czech company Aerospinning Master Franchising Ltd. filed petition for cancellation with the Czech trademark office.

Mad Dogg Athletics has enforced their trademarks[12][13] despite doubts[14] about validity of their word trademark "spinning". In Mad Dogg Athletics, Inc. versus Batavus B.V. ruling[15] the court agrees with Batavus, a Dutch bicycle manufacturer: Mad Dogg’s trademarks have become generic.


  1. ^ a b "Businessweek: Mad Dogg Athletics, Inc.: Private Company Information". Businessweek.
  2. ^ Ellin, Abby (May 24, 2007). "Indoor Cycling Finds Its Way Back With Proper Training". New York Times. Retrieved Jan 23, 2014.
  3. ^ Mitchell, Julie (Nov 2012). "Cycle your way to fitness without braving the weather". MarinaTimes. Retrieved Jan 23, 2014.
  4. ^ Lieber, Chavie (Dec 11, 2013). "Meet the Company That Trademarked the Word 'Spin'". Curbed. Retrieved Jan 23, 2014.
  5. ^ Keene, Cindy (Sep 22, 2013). "Where social media and spinning meet". The Boston Globe. Retrieved Jan 23, 2014.
  6. ^ "and Spinning Join Forces to Produce Brand New Line of Spinner Indoor Cycling Equipment - Precor (US)". Precor. 2015-09-03. Retrieved 2019-06-07.
  7. ^ "Ochranná známka SPINNING zrušena". GO Fitness by Aerospinning Master Franchising, Ltd.
  8. ^ "SPINNING Trademark Information". EUIPO. 1996-04-01. Archived from the original on 2015-01-11. Retrieved 2019-09-25.
  9. ^ "OHIM's decision on SPINNING trademark revocation". OHIM.
  10. ^ "Mad Dogg Athletics, Inc. treft schikking met Batavus B.V. over het SPINNING® merkrecht". 28 June 2010.
  11. ^ "Spinning & Fitness". Industrial Property Office. Retrieved 17 April 2014.
  12. ^ Masnick, Mike. "'Spinning' Trademarked; Gyms Being Threatened For Holding Spinning Classes Sans License". techdirt. Retrieved 29 January 2014.
  13. ^ Baker, Lois. "New spin on the story". Retrieved 5 Feb 2014.
  14. ^ Baird, Steve. "Home > Almost Advice > A Trademark Spinning Out of Control? A Trademark Spinning Out of Control?". DuetsBlog, Collaborations In Creativity & The Law. Retrieved 29 January 2014.
  15. ^ "Mad Dogg Athletics, Inc. versus Batavus B.V. ruling: SPINNING have become generic word". 2008-11-24.

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