Maddela is the commercial hub of the province. It is located between the provinces of Isabela and Aurora.
Just recently, Maddela has been known as having some of the tourist attraction that made it famous.
The most famous Governors Rapid now can be found only here in Maddela particularly in the Barangay of Divisoria Sur. It started to be known most and it attracted too many tourist when Rated K of ABS-CBN featured it along with the Siitan of Nagtipunan, one of the Municipality of Quirino Province. At the moment, Maddela gladly smiles at improvement it receive.
Maddela is also known for its festival which is the "Panagsasalog". It is an Ilocano term depicting the farmers when they were on their way to farm. The Panagsasalog Festival is yearly celebrated on the month of July 10–12. The festival is also celebrated with the yearly Search for Mutya ng Maddela along with some of the contested activities featured on that days. And on the last day, there would be a parade of the reigning beauties, municipal officials, barangay officials and with the drum and lyre corps of the near elementary and high schools.