Made in China
A series of highly publicized scandals involving faulty products exported from China in recent years (notably food safety incidents such as protein adulteration and the 2008 Chinese milk scandal) has harmed the Made in China brand, as 40% of product recalls in the United States were of imports from China. Nevertheless, new scandals continue to surface. Despite the recent[when?] scandals, most consumers do not consistently check for the country of origin label, and there is little brand awareness for Chinese products in particular. The "Made in China" brand was historically challenged by the US Cold War media campaigns that reported negatively on the brand and publicized hearings on the security of Chinese products in the United States Congress. Conversely, some advertising companies and the American Chamber of Commerce in Shanghai have since the late 1990s endeavored to shed the Made in China brand of its cheap image, as Made in Japan has done.
The Made in China label is one of the most recognizable labels in the world today, due to China's rapidly developing manufacturing industry, its relatively low manufacturing wages and it being the largest exporter in the world.
On more than one occasion, Made in China products have caused global concerns about their quality and safety and resulted in large scale product recalls. In the 2007 Chinese export recalls, for example, product safety institutions[according to whom?] in the United States, Canada, the European Union, Australia and New Zealand issued recalls and import bans on a wide range of Chinese-made consumer goods, such as pet food, toys toothpaste, lipstick, toothpaste and certain types of seafood.
In 2013, the State Council approved a plan called "Made in China 2025." Drafted by the Ministry of Industry and Information Technology, it took over two years to complete by one hundred and fifty people. The plan's aim is to improve production efficiency and quality.
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A month earlier and half a world away, a team of quality-control specialists from Baxter International, the big multinational health-care company (2007 sales: $11.26 billion) based in Deerfield, Ill., arrived in Zhejiang province, China, about two hours by car from Shanghai, to inspect a facility owned by one of its key suppliers. CZ-SPL is a joint venture controlled by Scientific Protein Laboratories LLC (SPL), a Waunakee, Wis., company started in 1976 by Oscar Meyer, of hot-dog fame. (The connection: pigs naturally produce proteins used in pharmaceuticals.) CZ-SPL makes a key ingredient, what in the pharmaceutical business is called an active pharmaceutical ingredient, or API, for a drug called heparin, a blood thinner that is widely used by kidney-dialysis and postsurgical patients to prevent blood clots. The team found little unusual and gave the facility a clean bill of health.
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