Madeleine Daria Alizadeh
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Madeleine Darya Alizadeh (born 1989 in Vienna, Austria, also known as dariadaria) is an Austrian author, podcaster, influencer, activist and entrepreneur. Her activities center around environmentalism, sustainability and mindfulness. She initially became known through her blog, which she ran for seven years, and, today, she runs the fashion label dariadéh and the podcast a mindful mess. Her book Starkes Weiches Herz (Eng. Strong Soft Heart) was on the Spiegel bestseller list in fall 2019.[1]
Life[edit]
Madeleine Alizadeh, born on July 10, 1989, in Vienna, Austria, is the daughter of an Iranian father and an Austrian mother.[2] Her father, who sought refuge in Austria during the 1970s, later assisted numerous individuals in fleeing the Islamic revolution in Iran.[3] This historical and personal context influenced Alizadeh's engagement in political and social issues later in her life.
Alizadeh's initially studied political sciences and ethnology, but shift her focus towards photography, leading to the completion of a Master's degree in Photography in Milan.[3] This pivot marked the beginning of her public career.
In 2010, Alizadeh launched a blog named dariadaria, after her middle name. Initially a personal online diary, it quickly gained traction in the German-speaking area, evolving into a profitable venture through various partnerships and endorsements. Initially focusing on makeup and fashion brands, the catastrophic collapse of the Rana Plaza textile factory in 2013 prompted a shift in her content towards ethical fashion and political discourse.
During the 2015 refugee crisis, Alizadeh actively engaged in volunteer work, fundraising, and advocacy. Notably, she facilitated the asylum process for an Iraqi family by addressing a public letter to the Austrian Ministry of the Interior and Community via her blog, showcasing her commitment to humanitarian causes.[4]
In 2017, following a period of burnout, Alizadeh ceased her blog activities to explore new avenues. She pursued yoga instruction certification in Bali,[5] launched a podcast a mindful mess,[6] and established a fashion brand, dariadéh, dedicated to inclusivity and sustainability, based in Portugal.[7][8]
Today, Alizadeh actively manages her Instagram followed by 335 thousand followers (as of February 2024). Her content predominantly focuses on veganism, sustainability, feminism, and ethical fashion.[9][10]
References[edit]
- ^ "Buchreport". 24 February 2024.
- ^ johanna.kreid (21 August 2015). "Bloggerin hilft Flüchtlingen in Traiskirchen". Kurier.at (in German). Retrieved 19 February 2020.
- ^ a b "Im Gespräch mit Madeleine Alizadeh – Werde Magazin". Werde-magazin.de. 18 September 2019. Archived from the original on 12 August 2020. Retrieved 19 February 2020.
- ^ "Bloggerin Dariadaria: Offener Brief an das Ministerium für Inneres". OTS.at (in German). Retrieved 24 February 2024.
- ^ Alexa (12 February 2018). ""Ständig vor Kameras zu stehen hat sich nicht mehr gut angefühlt": Madeleine Alizadeh von DariaDaria über ihr Leben nach dem Modebloggen". Mode, Reisen & Rezepte (in German). Retrieved 24 February 2024.
- ^ "Podcasts: "Gemischtes Hack" und "Herrengedeck" nur noch bei Spotify im Stream". Musikexpress. 10 September 2019. Retrieved 20 February 2020.
- ^ "Diese Influencer (die meisten weiblich) könnten die nächste Bundestagswahl entscheiden". FOCUS Online (in German). 14 February 2020.
- ^ Paulina Würminghausen (8 September 2019), "Nachhaltige Modeblogger: Wie sinnvoll sind die "Sinnfluencer"?", FAZ.net (in German), ISSN 0174-4909
- ^ "Instagram-Einsatz für Nachhaltigkeit und Selbstliebe". Tagesspiegel (in German). 29 May 2020.
- ^ Abendzeitung Germany (30 August 2019). "DariaDaria im Interview: Madeleine Alizadeh: Diese Bücher haben ihr Leben verändert". Abendzeitung München. Retrieved 20 February 2020.
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