Madison Avenue (film)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Madison Avenue
Madison Avenue (film) poster.jpeg
Film poster
Directed by H. Bruce Humberstone
Screenplay by Norman Corwin
Based on The Build Up Boys
1951 novel
by Jeremy Kirk
Starring
Music by Harry Sukman
Cinematography Charles G. Clarke
Edited by Betty Steinberg
Production
company
Distributed by Twentieth Century Fox
Release date
  • April 13, 1961 (1961-04-13) (UK)
Running time
90 min
Country United States
Language English

Madison Avenue is a 1961 CinemaScope film directed by H. Bruce Humberstone starring Dana Andrews, Jeanne Crain and Eleanor Parker. The film was completed in 1960 but was not released immediately. On April 13, 1961, Madison Avenue opened at the Rialto Cinema in London's West End for a two-week run.[1] In late April, the film had a UK general release as part of a double bill with The Little Shepherd of Kingdom Come.[2] The film was not seen in the United States until January 1962.

Plot[edit]

Clint Lorimer (Dana Andrews) works for an advertising company run by J.D. Jocelyn (Howard St. John). He is fired after Jocelyn finds out that Clint intends to form his own ad agency and steal a top client.

Out of spite, Clint hatches a scheme to turn a small business, Cloverleaf dairy, into a large and prosperous one through advertising. He approaches reporter Peggy Shannon (Jeanne Crain) to write articles about the dairy, then transforms girlfriend Anne Tremaine (Eleanor Parker), a demure colleague, into a glamorous, dynamic promotional whiz. Clint's next step is to turn Cloverleaf's mild-mannered owner, Harvey Ames (Eddie Albert), into a colorful personality to help publicize the business.

The plan comes apart, first when Peggy grows weary of being used professionally, then when Anne sees a reluctance in Clint in a personal future together and leaves him. A chastised Clint comes back to his senses and decides to pursue a missile project as an account he can bring back to J.D.

Cast[edit]

See also[edit]

References[edit]

  1. ^ The Times online archive
  2. ^ Eyles, Allen (2005). Odeon vol.2: From J. Arthur Rank to the Multiplex. London: CTA/BFI Publishing. p. 208. ISBN 1-84457-048-7. 

External links[edit]