Madison Blue Spring is known for its cool waters and underwater caves. The park was established after a private owner sold 38 acres at the spring in 2000. Subsequently, Nestlé bought 2 adjoining acres, and a preexisting, but unused, bottling permit. After contentious hearings, the state authorized Nestlé to move forward, and tax incentives were approved for Nestlé's construction of a bottling plant. The plant opened in 2004. Water from this operation is used for Nestlé's Deer Park and Zephyrhillsbottled water brands.