A magalog is a promotional copy of a magazine, usually in a 12-page catalog format. The name is a portmanteau of "magazine" and "catalog" and was coined by Gary Bencivenga, a direct response copywriter. Magalogs help introduce magazines to new readers. It can also help existing readers see new or upcoming changes, additions, or improvements to the magazine. An alternative use can include catalogs that are presented with content, not just advertising. Magalogs are used in other verticals and have been used successfully to sell dietary supplements, books, information products, and sports equipment. Magalogs vary in size from 8 pages to 64 pages. Results from magalogs are closely measured in order to determine the ROI of the mailing.
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