Magenta Devine

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Magenta Devine
Kim Taylor

(1957-11-04)4 November 1957
Died6 March 2019(2019-03-06) (aged 61)
London, England
OccupationTelevision presenter and journalist
Years active1986–2019
Notable credit(s)
Rough Guide
Young, Gifted and Broke

Magenta Devine or Magenta De Vine[1] (born Kim Taylor; 4 November 1957 – 6 March 2019)[2] was a British TV presenter,[3] journalist[4] and music promoter[5] best known for presenting the youth programmes Rough Guide and Reportage on BBC2 in the 1990s.[6] She later presented Young, Gifted and Broke for ITV.[7]


Devine originally worked for Tony Brainsby, a publicist for Queen, Thin Lizzy and Whitesnake.[8] While still living with boyfriend Tony James, she became the music promoter for James's new band Sigue Sigue Sputnik.[9] She began her television career in 1986 as a presenter of BBC Wales's pop music show Juice.[10] Following her breakup with James, producer Janet Street-Porter booked Devine to be a presenter on Channel 4's youth programme Network 7.[9] She then moved after Street-Porter to BBC2 to present DEF II, of which Rough Guide was a feature before it became a separate programme.[9]

Devine appeared on Richard & Judy in 2004, and on Extreme Celebrity Detox in 2005.[4] Her voice-over work included advertisements for Peugeot, Motorola, Toyota and Sea France.[11] In 2006, Devine fronted an Office of Fair Trading campaign that urged consumers in the travel market to book with a member of ABTA.[12] In 2015, she narrated a BBC Four programme on the New Romantic movement.[13]

Apart from being a television presenter she also served as UN Goodwill Ambassador in 1998 and campaigned for women’s equality and reproductive rights.[4]

Later life and death[edit]

Devine sought treatment in the 1990s for heroin addiction and depression.[9] In 2003, she was declared bankrupt by London's High Court.[11]

Devine died on 6 March 2019, after a short illness for which she was undergoing treatment at a central London hospital. She was 61 years old.[9]

Television programmes[edit]


  1. ^ McFadyean, Melanie (17 October 1993). "How We Met: Magenta De Vine and David Okuefuna". The Independent. Retrieved 6 March 2019.
  2. ^ "Magenta Devine, TV presenter known for Network 7 and Rough Guide". The Herald (Scotland). Retrieved 7 March 2019.
  3. ^ "How We Met: Magenta De Vine and David Okuefuna". The Independent. Retrieved 6 September 2018.
  4. ^ a b c d e Mumford, Gwilym (6 March 2019). "Magenta Devine, presenter of Network 7 and Rough Guide, dies aged 61". The Guardian. Retrieved 7 March 2019.
  5. ^ "'Aylesbury legend' Magenta Devine dies aged 61". Retrieved 6 March 2019.
  6. ^ "Media hypocrites fuelled by cocaine". The Independent. Retrieved 6 September 2018.
  7. ^ "Magenta De Vine". BFI. Retrieved 6 September 2018.
  8. ^ Stubbs, David (6 March 2019). "Magenta Devine: an 80s TV icon of effortless style and substance". The Guardian. Retrieved 7 March 2019.
  9. ^ a b c d e f g h "Magenta Devine, TV presenter, dies at 61". BBC News. 6 March 2019. Retrieved 6 March 2019.
  10. ^ a b "Juice". TV Cream. Retrieved 7 March 2019.
  11. ^ a b "Rough times for TV's Magenta". Evening Standard. 27 November 2003. Retrieved 7 March 2019.
  12. ^ "OFT launches ABTA consumer code of practice". Travel Daily News. Retrieved 6 September 2018.
  13. ^ a b "BBC One – The New Romantics: A Fine Romance". BBC. Retrieved 6 March 2019.
  14. ^ Daly, Rhian (6 March 2019). "TV presenter and former music publicist Magenta Devine has died, aged 61". NME. Retrieved 7 March 2019.

External links[edit]