Magento

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Not to be confused with Magenta or Magneto.
Magento
Magento logo.png
Magento Admin Panel screenshot.jpg
Magento Admin Panel
(Community Edition, spanish)
Developer(s) Magento Inc.
Initial release March 31, 2008; 7 years ago (2008-03-31)[1]
Stable release community edition 1.9.1.1 / enterprise edition 1.14.2.0 / May 1, 2015 (2015-05-01)[1]
Written in PHP
Operating system Cross-platform
Type Content management system, shopping cart software
License OSL Ver. 3 / AFL Ver. 3
Website magento.com

Magento is an open-source content management system for e-commerce web sites. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.

Varien published the first general-availability release of the software on March 31, 2008. Roy Rubin, former CEO of Varien, later sold a substantial share of the company to eBay, which is now the sole owner.

According to research conducted by aheadWorks in October 2014, Magento's market share among the 30 most popular e-commerce platforms is about 30%.[2]

Magento employs the MySQL relational database management system, the PHP programming language, and elements of the Zend Framework.[3] It applies the conventions of object-oriented programming and model-view-controller architecture. Magento also uses the entity–attribute–value model to store data.[4]

History[edit]

Magento officially started development in early 2007.[5] Seven months later, on August 31, 2007, the first public beta version was released.

Varien, the company owning Magento, formerly worked with osCommerce. It had originally planned to fork osCommerce but later decided to rewrite it as Magento.

In February 2011, eBay announced it had made an investment in Magento in 2010, worth a 49% ownership share of the company.[6]

As of June 6, 2011 eBay owns 100% of Magento. eBay announced that Magento would join eBay's new X.Commerce initiative. Magento's CEO and co-founder Roy Rubin wrote on the Magento blog that "Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders.".[7]

Yoav Kutner left Magento in April 2012 citing the vision for Magento having changed since the time of acquisition due to high level staff changes.[8] Magento has since been moved to eBay Enterprise.

Overview[edit]

Magento provides two distinct platforms, Magento Community Edition and Magento Enterprise Edition. There were also two former platforms, Magento Professional Edition and Magento Go.

Magento Community Edition[edit]

Magento Community Edition is an open-source content-management system. Fitted with bundle of features, anyone can modify the core system of Community version.[9] Developers can implement the core files and extend its functionality by adding new plug-in modules provided by other developers. Since the first public beta version was released in 2007, Community Edition has been developed and customized in order to provide a basic eCommerce platform. The latest version is 1.9.1.0 which was released on Nov 24, 2014.[10]

Magento Enterprise Edition[edit]

Magento Enterprise Edition is derived from the Magento Community Edition and has the same core files. Unlike Community Edition, this is not free, but has more features and functionality. This edition is designed for large businesses that require technical support with installation, usage, configuration, and troubleshooting. Although Magento Enterprise has annual maintenance fees, neither Community nor Enterprise Editions include hosting. The Magento team develops Enterprise Edition by cooperating with users and third parties. The latest version is 1.14.0.1 which was released on May 13, 2014.[11][12]

Magento Professional Edition[edit]

Magento Professional Edition was also derived from Magento Community Edition, but with a smaller variety of additional features than Magento Enterprise Edition. This edition is designed for small to medium businesses that require technical support with installation, usage, configuration, and troubleshooting. This version has been abandoned in profit of Magento Go.

Magento Go[edit]

Magento Go is a cloud-based eCommerce solution, which also includes web hosting by Magento Inc. This was launched in February 2011 in order to support small businesses as it has no need for software installation. Magento Go still has built-in modules and can add Magento extensions for more functionality, but is also the least customizable platform. The latest version is 1.1.2.3 which was released on March 28, 2014. On July 1, 2014, Magento Inc. announced that they would be shutting down the Magento Go platform on February 1, 2015.

Magento Features[edit]

Magento supports a Web template system which generates multiple similar-looking pages and customizes theme.

Themes[edit]

Magento provides a basic theme which sets up an ecommerce website. The theme is designed for customizing all pages by adding or editing the PHP, HTML and CSS. Magento users may install themes which change the display of the website or its functionality. Without loss of content or layout of pages, themes are interchangeable with Magento installations. Themes are installed by uploading theme folders via FTP or SSH and applying them using the backend admin system.

Modules[edit]

Magento developers have created Magento plugins which extend its basic built-in functionality. Magento users can install modules by downloading them, and uploading them to their server, or applying a module's Extension Key through Magento Connect Manager.

Integration[edit]

Magento allows users to integrate several different domain names into one control panel and manage more than one storefront at a time from a single admin panel.[13]

Magento “Imagine eCommerce” conference[edit]

“Imagine eCommerce” is the annual Magento eCommerce conference that has run since 2011. The first event was held in February 2011 in Los Angeles with more than 600 Magento merchants, partners, and developers. The goals of the “Imagine eCommerce” are sharing ecommerce ideas and providing networking opportunity sessions.[14]

Magento certification[edit]

There are four different Magento certifications. Three of them aim to prove developers' competency in implementing modules; one (Certified Solution Specialist) targets business users (consultants, analysts, project managers). Magento Front End Developer Certification is mainly focused on improving the user interface (UI) of built-in applications. This certification is related with templates, layouts, Javascript, and CSS. Magento Developer certification is geared toward back end developers who implement the core modules. The Plus certification tests deep understanding of Magento Enterprise modules and the entire architecture.[15]

See also[edit]

References[edit]

  1. ^ a b "Magento Community Edition". Magento. Retrieved 15 June 2015. 
  2. ^ Shatkov, Dmitry (28 October 2014). "E-commerce Platforms Popularity Study, October 2014". aheadWorks. Retrieved 17 January 2015. 
  3. ^ "Varien and the Magento eCommerce Platform" (PDF). Zend. Retrieved 17 January 2015. 
  4. ^ Storm, Alan. "Magento for Developers: Part 7 - Advanced ORM - Entity Attribute Value". Magento. Retrieved 17 January 2015. 
  5. ^ "Interview: Roy Rubin About Magento Open Source eCommerce". United States: eCommerce Optimization. 2007-07-05. Archived from the original on 2007-07-12. 
  6. ^ "eBay Owns 49% Of Magento Inc – Confirmed". Magik. Retrieved 17 January 2015. 
  7. ^ Warren, Christina (6 June 2011). "eBay Acquires Open Source Ecommerce Company Magento". Mashable. Retrieved 17 January 2015. 
  8. ^ Rao, Leena (12 April 2012). "Recently Departed Magento CTO And Co-Founder: eBay Doesn’t Understand The Meaning Of Open". TechCrunch. Retrieved 17 January 2015. 
  9. ^ Avinash Pathak. "Pick the Perfect Magento Edition for Your E-Commerce Site,". tisindia. Retrieved 6 June 2015. 
  10. ^ "Magento Community Edition". Magento. Retrieved 17 January 2015. 
  11. ^ "Key Performance And Scalability Enhancements Of Magento Enterprise Edition 1.13". Magento. Retrieved 17 January 2015. 
  12. ^ "Magento Enterprise Edition (EE) 1.14 Release Notes". Magento. Retrieved 17 January 2015. 
  13. ^ "Is Magento the best e-commerce platform on the market today? You bet it is.". Cofamedia. 5 January 2015. Retrieved 17 January 2015. 
  14. ^ "Imagine 2015". Magento. Retrieved 17 January 2015. 
  15. ^ "MAGENTO CERTIFICATION". Magento. Retrieved 17 January 2015. 

External links[edit]