|Broadcast area||Mega Manila, surrounding areas
|Slogan||Today's Best Music
The Most Complete Radio Experience
We All Need Magic
|First air date||February 14, 1986|
|Format||Top 40 (CHR), OPM, Hot Talk|
|Callsign meaning||The Magic
Today's Best Music
|Owner||Quest Broadcasting Inc.|
|Sister stations||Jam 88.3, Wave 89.1, 99.5 Play FM, 103.5 K-Lite|
|Webcast||Listen Live via Audio
Listen Live via USTREAM
DWTM (89.9 FM), known as Magic 89.9, is a 24-hour Top 40 (CHR) and OPM radio station licensed to Mandaluyong City. It is owned and operated by Quest Broadcasting Incorporated in the Philippines. The station's studios and transmitter are located at Unit 907, 9th floor of Paragon Plaza, EDSA corner Reliance Street, Mandaluyong City.
History & Programming
1980's - Early programming and "The Battle of the Radios" trend
The station began its regular operations on February 14, 1986, broadcasting from the now-demolished Philippine Communications Center building (PHILCOMCEN) in Pasig City, starting with a 10 on-air crew led by Bernie Buenaseda, known on-air as "Burning Bernie". It became a witness to history unfolding before the Filipinos as the station was also started 11 days before the late Corazon "Cory" Aquino became president and 7 months exactly before ABS-CBN was reopened.
Between 1988 and 1989, the station started broadcasting 24 hours a day, which turned out to be a huge success. "The Battle of the Radios" during that era, was supported by a wide variety of spoofs and gimmicks not to mention sidekicks, (no computers, no hard drives but just a bunch of wires and switches,) which made broadcasting ultra-creative as compared to that done with the digital technology of today.
1990's - The emergence of Love Notes
Magic 89.9 became the first home of "Love Notes" that started in 1988, which was initially conceptualized as a gimmick. The 15 minute counseling program hosted by Joe D'Mango became an instant hit with office workers every Friday morning. Love Notes is also aired on ABC-5 from 1992 to 1996 and became a movie that produced by VIVA Films with the same title in 1995. It transferred to its sister station Wave 89.1 in 2001.
On November 29, 1999, Magic 89.9 transferred its studios from PHILCOMCEN Building in Pasig City to the Paragon Plaza Building in Mandaluyong City to share facilities with sister stations 99.5 RT (now 99.5 Play FM) and 103.5 K-Lite, Mellow Touch 94.7 (now Mellow 947), DWBL 1242 and DWSS 1494.
2000's - Good Times and Boys Night Out popularity
In the early 2000s, the station started a trend on FM radio of making Fridays nostalgia days with the Friday Magic Madness program (now Friday Madness), that plays music from the 1980s hit music all day. On the other hand, weekend program Saturday Slam plays the 1990s music.
Mo Twister, after four years in hiatus,[when?] returned to Magic 89.9, with Good Times With Mo (Limited Edition). He returned again in February 2006 with Good Times With Mo, along with Mojo Jojo, then a late night show. In June 2006, it was transferred to the morning slot (6-9 AM) with a third co-host, Andi. She, however resigned in February 2007, and was replaced by Maui Taylor. Maui retired on May 30, 2007, so Andi9 returned in June 2007, only to leave again in November 2007. The third co-host was Noelle Bonus.
On July 17, 2007, The Magic website was in operation once more to serve the net surfing Magic 89.9 listeners here and especially abroad. Recent additions to the Magic list of programs include the American Top 40 (AT40) which is hosted by American Idol presenter and American radio and TV personality Ryan Seacrest, as well as BigFish Radio hosted by Johnboy Lee of BigFish Manila every Saturday nights which features exclusive programs by international club DJs such as Paul Van Dyk, David Guetta, Armin van Buuren and others.
2010's - The Magic's 30th Anniversary Celebration
In January 2014, Mo Twister returns on his morning show Good Times with his new co-host Sam Oh (from its previous timeslot First Thing in the Morning while Good Times was under a 5-month suspension) and Filipino-Canadian internet sensation Mikey Bustos. Friday Madness and Saturday Slam introduced their new and improved playlist, Friday Madness includes the early 90's music, while Saturday Slam includes the early 2000s music.
On May 31, 2014, the station brought back its Saturday night club/party timeslot with the debut of Saturday Night Takeover mixed by the country's popular club/EDM DJs such as Ace Ramos, Mars Miranda, Marc Marasigan, Deuce Manila, Katsy Lee, Travis Monsod, Ron Poe among others.
After 27 years of Lovenotes absence on the station, the said show returned on November 6, 2015 and it is the same timeslot as the way it is. On December 26, 2015, Saturday Slam aired the last program date. This was because they had to make way for the adjustment due to the fact that it will revert the Saturday schedule to its original schedule from the station's first broadcast until to the very early 2000s. The Sunday schedule (then known as Super Hit Sunday, consists of mornings with the Junior Jocks to afternoons with selected weekend/fill-in DJs) was later merged with the regular Saturday schedule, which became Super Hit Weekend timeslot that plays the hits from 10 years before the current year up to the present.
On February 28, 2016, The Magic celebrated its 30th year Anniversary into the airwaves, and a lot of major changes in the programming happened. The station brought back its usual Sunday night slow jam program Sunday Slowdown, after a decade of being replaced by another re-titled program Slow Flow, and later, Nothing Noisy. On the other hand, the station begins to change the timeframe of Friday Madness from the 1980s (original timeframe) to its two decades (the 1990s and the early 2000s) as the current timeframe for the program. In November the same year, the station held its 30th anniversary concert featuring OPM icons Ely Buendia and Rico Blanco at Eastwood City.
- Magic 89.9 Online - Company Info at the Wayback Machine (archived 2009-03-23)
- Floro, Marty (November 16, 2016). "Ely Buendia and Rico Blanco To Sing Greatest Hits on One Stage this November!". One Music PH. Retrieved February 6, 2018.
- de Jesus, Totel (November 29, 2016). "Ely Buendia and Rico Blanco's greatest hits work their magic". Philippine Daily Inquirer. Retrieved February 6, 2018.
- Perez, Rachel (July 17, 2017). "Delamar Arias and Andi Manzano Join DJ RikiFlo for Radio Comeback". Smart Parenting. Retrieved May 31, 2018.