Magic Software Enterprises

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Magic Software Enterprises
Industry Software
Founded 1983 (1983)
Founder David Assia, Yaki Dunietz
Headquarters Or Yehuda, Israel
Key people
Guy Bernstein, CEO
Eyal Pfeifel, CTO
Products xpa Application Platform
xpi Integration Platform
Revenue Increase US$145.0 million (2013)
Increase US$19.1 million (2013)
Increase US$15.9 million (2013)
Number of employees
Parent Formula Systems (1985) Ltd.
Footnotes / references

Magic Software Enterprises (NASDAQMGIC) is a global provider of software platforms for enterprise mobility, cloud applications, and business integration. Magic is listed on the NASDAQ Global Select Market and the Tel Aviv Stock Exchange TA-100 Index.


Magic Software Enterprises was founded in 1983 by David Assia and Yaki Dunietz as a spin-off from Mashov Computers, a publicly traded Israeli company that provided business solutions on microcomputers. The new company was originally named Mashov Software Export (MSE), and developed software for the global market, specifically an application generator named Magic.

Mashov’s major innovation was a metadata-driven approach to programming that required no compiling or linking, and also allowed instantaneous debugging. The Magic platform was originally designed and developed by Jonathan (Yoni) Hashkes, along with Miko Hasson who was in charge of programme management.

During the 1980s, the company grew based on its sales to the DOS and UNIX platforms. The product was used by many large organizations, including the Israel Defense Forces.

In 1991, the company changed its name to Magic Software Enterprises (retaining the acronym: MSE) and became the first Israeli software company to go public on the NASDAQ. [2] During this period the company developed a close relationship with IBM, focusing on AS/400 systems. In mid-1995, the first version of Magic for Windows was released.

In 1998, Magic was acquired by the Formula Group, headed by Dan Goldstein. In the following years, the company experienced rapid growth in sales and profits, and in a secondary share offering in February 2000, it raised over $100 million, and traded at a company valuation of $1 billion.

In 2001, Magic released eDeveloper(Rohan), a graphical, rules-based, and event-driven framework that offered a pre-compiled engine for database business tasks and a wide variety of generic runtime services and functions.

In October 2003, Magic released the iBOLT integration platform, and in July 2008, it released the first version of the uniPaaS application platform, replacing eDeveloper.

In 2011, Magic released a .NET version of uniPaaS, and launched a new offering for enterprise mobility.

In May 2012, Magic launched a major company-wide rebranding, including a new logo and tagline and a restyled website. uniPaaS was renamed Magic xpa Application Platform and iBOLT was renamed Magic xpi Integration Platform.

Global Presence[edit]

Magic has a presence in more than 50 countries, with corporate headquarters and R&D facility in Or Yehuda, Israel.

Unified Technology Stack[edit]

Magic’s business-centric offering includes a unified technology stack, comprising two instances based on a single metadata paradigm: Magic xpa for business logic development and multichannel delivery; and Magic xpi for workflow management and certified access to multiple back-end systems.


External links[edit]