Magic Tape

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Magic Tape at bottom right

Magic Tape, also known as Magic Transparent Tape, is a brand within the Scotch Tape family of adhesive tapes made by 3M, sold in distinctive plaid packaging.

Invented and introduced in 1961, it is the original matte finish tape. It appears frosty on the roll, yet is invisible on paper. This quality makes it popular for gift-wrapping.[1] Magic Tape can be written upon with pen, pencil, or marker; comes in permanent and removable varieties; and resists drying out and yellowing.[citation needed]

In Japan, "Magic Tape" is a trademark of Kuraray for a hook-and-loop fastener system similar to Velcro. Instead the katakana version of the word Mending Tape is used, i.e. メンディングテープ along with the familiar green and yellow tartan branding.

See also[edit]


  1. ^ An even less visible descendant of Magic Tape, Scotch GiftWrap Tape, was introduced in 1997.