Invented and introduced in 1961, it is the original matte finish tape. It appears frosty on the roll, yet is invisible on paper. This quality makes it popular for gift-wrapping. Magic Tape can be written upon with pen, pencil, or marker; comes in permanent and removable varieties; and resists drying out and yellowing.
In Japan, "Magic Tape" is a trademark of Kuraray for a hook-and-loop fastener system similar to Velcro. Instead the katakana version of the word Mending Tape is used, i.e. メンディングテープ along with the familiar green and yellow tartan branding.