Magid Abraham

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Magid M. Abraham, Ph.D.
Magid Abraham - World Economic Forum on Latin America 2009.jpg
Born (1958-04-13) April 13, 1958 (age 59)
Residence Reston, Virginia
Alma mater MIT Sloan School of Management (MBA, Ph.D.), École Polytechnique (BA)
Occupation CEO, comScore

Magid M. Abraham (born April 13, 1958) is an entrepreneur and expert[1] on market research, consumer modeling, and information solutions. He has held several executive leadership positions throughout his career,[2] two of which were within companies he founded.[3]

Abraham has authored articles in a variety of academic and industry journals, including the Harvard Business Review, Journal of Marketing Research, and Marketing Science. He is a frequent speaker at the marketing industry’s biggest conferences worldwide, discussing Internet industry trends and marketing subjects of vital significance.[4]

Early life[edit]

Abraham was born in a small town in Lebanon, where he was raised on his father’s fruit farm.[5] His interests in school included math, science, and especially physics, and this fascination has remained with him throughout his life. He attended Lebanon’s high school, followed by Paris’ engineering university, École Polytechnique. He went to the United States to attend the MIT Sloan School of Management, where he graduated with an MBA in 1981 and later a PhD in operations research. He was only 25 years old when he began his career at IRI.[3][6]


Career Summary

  • 2016 - present : Executive Chairman, Upskill (formerly APX Labs) [7]
  • 2014 - 2016 : Executive Chairman, Co-Founder, comScore, Inc.[7]
  • 1999 – 2014 : President, CEO, Co-Founder, comScore, Inc.[7]
  • 1995–1999   : CEO, Paragren Technologies, Inc. [Siebel Systems] [3]
  • 1994–1995   : Vice Chairman, Board of Directors, Information Resources, Inc.,[6]
  • 1993–1994   : President & COO, Information Resources, Inc.,[6]
  • 1985–1992   : Various, Information Resources, Inc.[6]

Dr. Abraham was founder and CEO of Paragren Technologies, Inc., which is now part of Siebel Systems. Dr. Abraham also spent 10 years in various leadership roles at Information Resources, Inc.[8] (IRI). He served as President and Chief Operating Officer from 1993 to 1994, and later Vice Chairman of the Board of Directors from 1994 until 1995. During his IRI career, Dr. Abraham designed marketing applications that eventually became standards of CPG marketing practice, as referenced in his articles 'Promoter: An Automated Promotion Evaluation System', 1987, Marketing Science[9] and 'An Implemented System for Improving Promotion Productivity Using Store Scanner Data', 1993, Marketing Science.[10]

Abraham co-founded comScore, Inc.[11] in 1999, an Internet Market Intelligence company where he remains president and CEO.[7] The company provides marketing intelligence for companies in the CPG, internet media, media, retail, telecom, and other industries, spanning 6 continents and 41 countries. comScore was selected as a “Technology Pioneer” by the World Economic Forum before the forum’s annual conference in Davos in 2007. In 2010 comScore was accepted by the World Economic Forum as a Global Growth Company Shaper,[12] a program that recognizes companies that are influencing global trends among growth technology companies.[13]

Since January 2008, Dr. Abraham has been a member of the board of directors of,[14] a company founded by his son, Jack Abraham, which enables shoppers to research products online and buy at local stores where the item is available.[15] In 2015, Dr. Abraham became an Executive Scholar at Stanford University.

Industry Recognition[edit]

In 2011, Dr. Abraham was awarded the MIT Sloan School of Management Buck Weaver Award, recognizing individuals who have made important contributions to the advancement of theory and practice in marketing science.[16] In 2009, he received the American Marketing Association’s Parlin Award, a national honor recognizing one individual annually who has demonstrated “outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time”.[17]

He was inducted into the Entrepreneur Hall of Fame in 2008, designated along with comScore as a “Technology Pioneer” by the World Economic Forum.[18] He was also given the title of Entrepreneur of the Year in the Washington DC Area by Ernst and Young,[19] and received a Great Mind Award from the Advertising Research Foundation.[20]

In 1996, Dr. Abraham was awarded the Paul Green Award by the AMA for an article that he co-authored in the Journal of Marketing Research in 1995 described as showing “the most potential to contribute to the practice of marketing research and research in marketing." [21] That award was validated 5 years after the initial publication, with the AMA William F. O'Dell Award in 2000 recognizing research which made a significant, long-term contribution to the marketing discipline.[22]

In 1992, Dr. Abraham was listed as one of the “Top 40 Under 40" awarded by Crain’s Chicago Business, given to 40 extraordinary business professionals in Chicago annually.[23]

Industry Recognition Summary

  • 2016 : ARF Lifetime Achievement Award
  • 2011 : MIT Sloan's Buck Weaver Award [16]
  • 2009 : American Marketing Association, Charles Coolidge Parlin Marketing Research Award [17]
  • 2008 : Ernst and Young, Entrepreneur Hall of Fame [6]

  World Economic Forum, “Technology Pioneer” [18]

  Advertising Research Foundation, Great Mind Award [20]

  • 2000 : American Marketing Association, William F. O’Dell Award [22]
  • 1996 : American Marketing Association, Paul Green Award [21]


  1. ^ "International Trade: Global Opportunities for your Business - Washington Business Journal". 2009-10-28. Retrieved 2010-05-18. 
  2. ^ "A new measurement of online/offline apparel". Archived from the original on July 1, 2009. Retrieved 2010-05-18. 
  3. ^ a b c "Magid Abraham, comScore: Bio". iMedia Connection. Retrieved 2010-05-18. 
  4. ^ "eMarketer CEO Headlines International Conference". 2010-03-03. Retrieved 2010-05-18. 
  5. ^ "Second-generation Web entrepreneur works to make Milo a household name - San Jose Mercury News". Retrieved 2010-05-18. 
  6. ^ a b c d e "Magid M. Abraham Profile -". Retrieved 2010-05-18. 
  7. ^ a b c d "Magid M. Abraham Executive Profile". Retrieved 2010-05-18. [dead link]
  8. ^ Rice, Faye (1992-12-28). "WHAT INTELLIGENT CONSUMERS WANT Quality is still important, but these folks now expect to get it at the lowest possible price. Manufacturers and retailers had better watch out. Bargain buying is likely to last. - December 28, 1992". Retrieved 2010-05-18. 
  9. ^ "Promoter: An Automated Promotion Evaluation System - Abraham and Lodish 6 (2): 101 - Marketing Science". doi:10.1287/mksc.6.2.101. Retrieved 2010-05-18. 
  10. ^ "An Implemented System for Improving Promotion Productivity Using Store Scanner Data - Abraham and Lodish 12 (3): 248 - Marketing Science". doi:10.1287/mksc.12.3.248. Retrieved 2010-05-18. 
  11. ^ "comScore". Retrieved 2010-05-18. 
  12. ^
  13. ^ "World Economic Forum - Centre for Global Growth Companies". Retrieved 2010-05-18. 
  14. ^ "Board of Directors". 2009-11-20. Retrieved 2010-05-18. 
  15. ^ "Second-generation Web entrepreneur works to make Milo a household name". Retrieved 2010-05-18. 
  16. ^ a b "MIT Sloanscape" (PDF). MIT Sloan. 2011-12-01. Retrieved 2012-07-23. 
  17. ^ a b "American Marketing Association Foundation". 2009-10-06. Retrieved 2010-05-18. 
  18. ^ a b "World Economic Forum - Latest News Releases". Retrieved 2010-05-18. 
  19. ^ "ComScore CEO, Chairman Entrepreneur Of The Year Award Finalists". Retrieved 2010-05-18. 
  20. ^ a b "2009 ARF Great Mind Awards". 2009-04-01. Retrieved 2010-05-18. 
  21. ^ a b "American Marketing Association Foundation - Green Recipients". Retrieved 2010-05-18. 
  22. ^ a b "William F. O'Dell Award: Previous Winners - American Marketing Association". Retrieved 2010-05-18. 
  23. ^ "40 Under 40 alpha listing | Crain's Chicago Business". Retrieved 2010-05-18. 

[1] [2]

External links[edit]

  • ^ "ARF Great Mind Awards." [1] Retrieved 2016-05-04.
  • ^ "Stanford University Explore Courses." [2] Retrieved 2016-05-06.