Magnús Scheving

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This is an Icelandic name. The last name is a family name, but this person is referred to by the given name Magnús.
Magnús Scheving
— Gymnast —
Magnus Scheving 2 cropped.jpg
Magnús Scheving at FRESH 2011
Personal information
Full name Magnús Örn Eyjólfsson
Alternative name(s) Magnús Scheving, Maggi
Country represented Iceland
Born (1964-11-10) 10 November 1964 (age 52)
Borgarnes, Iceland
Residence Seltjarnarnes, Iceland
Spouse Halldóra Blöndall (1986-1989) Ragnheiður Melsteð (1989–2014) Hrefna Björk Sverrísdóttir (engaged, 2017)

Magnús Örn Eyjólfsson Scheving (born 10 November 1964) is an Icelandic writer, entrepreneur, producer, actor and athlete. He was the creator, producer and star of the children's television show LazyTown, in which he played Sportacus.

Early life[edit]

Magnús Scheving was born on 10 November 1964. He grew up in the small town of Borgarnes in Iceland.[1] At 15 years old he had his first job as a telephone exchange messenger boy for Borgarnes. In his 20s, he made a bet with a friend, Fjölnir Þorgeirsson, that each could master a sport of the other's choosing he knew nothing about in three years. Magnús chose snooker for Fjölnir and Fjölnir chose aerobics for Magnús. Just as Magnús became a champion in aerobics, Fjölnir became Icelandic champion in snooker.[2][3]


In 1992, Magnús became the Icelandic Men's Individual Champion in aerobic gymnastics.[4] In 1993, he became the Scandinavian champion, and was the European champion twice in 1994 and 1995. He was voted Athlete of the Year in Iceland in 1994. He is the CEO, creator, and co-founder of LazyTown Entertainment. This company produces books, videos, games, and sporting goods to help promote fitness and a healthy lifestyle to children. He is also creator of the show LazyTown (Latibær in Iceland), where he played Sportacus (known as Íþróttaálfurinn in Icelandic from 1996-2014.

In 2006, Magnús received a Lifetime Achievement Award at the Icelandic Edda Award ceremonies for his work as founder and creator of the LazyTown franchise. Ólafur Ragnar Grímsson, President of Iceland presented the award to him.[5][6] Magnús starred in the 2010 film The Spy Next Door in which he portrayed a Russian villain attempting to destroy all of the world's oil supplies.[7]

Since 2015, along with his fiancée Hrefna Björk Sverrisdóttir, he has owned and managed ROK restaurant, a Scandinavian/seafood restaurant in Reykjavík.

Personal life[edit]

He was married to Ragnheiður Melsteð.[8] The couple divorced in 2014. Magnús and Ragnheiður have two children.[9] Scheving has another daughter, Sunna Dögg Scheving, from his first wife, Halldóra Blöndall. He has three grandchildren. Magnús's patronym is Eyjólfsson, but he later chose to adopt his Danish grandfather's last name, Scheving. He has a younger brother and an older sister. Magnús currently resides in Seltjarnarnes, Capital Region with his two children, Sylvia Erla Scheving and Kristofer Scheving. He is engaged to Hrefna Björk Sverrísdóttir. The couple were engaged on January 1st, 2017


Year Film Role
2010 The Spy Next Door Anton Poldark
Year Film Role Notes
2004–07; 2013-14 LazyTown Sportacus Lead role
2008 LazyTown Extra Sportacus Lead role

Production work[edit]

Year Film
Director Writer Producer Creator
2004–07; 2013–14 LazyTown Yes Yes Yes Yes
2008 LazyTown Extra No Yes Yes Yes


  1. ^ "Action man: The world of Sportacus". London: The Independent. July 3, 2007. Retrieved 2010-08-29. 
  2. ^ For a partial source for this account, see
  3. ^ "Fit for purpose". March 29, 2007. Retrieved December 12, 2016 – via The Economist. 
  4. ^ Ian Sanders (2008). Leap!: Ditch Your Job, Start Your Own Business & Set Yourself Free. p. 31. ISBN 978-1-84112-798-9. 
  5. ^ "YouTube – Edda 2006 – Magnús Segment (Subtitled)". Retrieved 2010-08-29. 
  6. ^ "Magnús Scheving, founder and creator receives the Icelandic EDDA Honour Award". LazyTown Entertainment. Retrieved 8 September 2010.
  7. ^ Magnús Scheving at the Internet Movie Database
  8. ^ Dyball, Richard (July 14, 2007). "Yes Im the real Sportacus". The Times. London. 
  9. ^ "Dad in profile - Magnus Scheving - ®". Retrieved December 12, 2016. 

External links[edit]